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Reckitt Benckiser Selects Cegedim Relationship Management as Global Preferred Supplier of Sales Force Automation (SFA) Solutions for Its OTC Healthcare Business

Reckitt Benckiser (RB) has selected Cegedim Relationship Management as its Global Preferred Supplier of Sales Force Automation (SFA) solutions. The decision was based largely on previous successful deployments of Cegedim’s SFA solutions in the US and UK. As part of this new contract, initial pilots of Cegedim’s award-winning*, cloud-based SFA solution, Mobile Intelligence for iPad** (MI Touch), will take place in Germany and Mexico, with plans to expand globally.

Cegedim’s Global Breadth Combined with Local Expertise Promotes RB’s Multinational Corporate Growth
With a presence in over 80 countries and more than 40 years of industry experience, Cegedim was selected as RB’s Global Preferred Supplier due to their worldwide business expertise and deep understanding of local markets. Cegedim’s comprehensive SFA offering will enable RB to strengthen customer relationships, enhance sales effectiveness, optimize data quality, improve marketing performance, and mitigate regulatory compliance risks. Another primary reason for the designation is Cegedim’s ability to provide end-to-end service without integrators, consultants, or other third-party providers.

“Our company’s relationship with Cegedim has been positive,” said Ilhan Cosgun, Global Sales IS: Healthcare & In-store Channel Director, RB. “Cegedim has demonstrated flexibility and an invaluable ability to cover key functional aspects including digital detailing and closed loop sales.”

“We are delighted that our solution partnership has progressed into being RB’s Global Preferred Supplier of CRM solutions,” said Laurent Labrune, CEO of Cegedim Relationship Management. “Robust field-user functionality and unmatched flexibility allow RB to heighten their user efficiency and promptly adjust to fluctuations in the global market.”

*Frost & Sullivan 2013 Customer Value Enhancement Award in Mobile Sales Force Automation
**iPad is a trademark of Apple Inc.

About Cegedim Relationship Management:

Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
Follow Cegedim Relationship Management on LinkedIn and Twitter.

About Reckitt Benckiser (RB):

RB is a global consumer goods leader in health, hygiene and home.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Air Wick, and French’s. RB has close to half of its revenues coming from it 2 emerging market Areas and just over half from its developed market Area. Over 70% of core revenues come from the health and hygiene categories of the portfolio.

RB people and its culture are at the heart of the company’s success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company has reduced its carbon footprint by 20% in 5 years and is now targeting to deliver a 1/3 reduction in water impact, 1/3 further reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity’s largest FMCG global partner, with a new partnership vision to radically reduce the world’s second biggest killer of under fives, diarrhoea. RB has been recognised as a sustainability leader in the CDP Global 500 Carbon Performance Leadership Index and received a 2013 Sector Mover Sustainability Award in the 10th Sustainability Yearbook.

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The company employs approximately 36,000 people worldwide.

For more information visit www.rb.com

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,000 people in more than 80 countries and generated revenue of €902 million in 2013. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com.
And follow Cegedim on Twitter: @CegedimGroup.

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