Welcome!

News Feed Item

True Purpose Of Internet Sensation 'The Miracle Machine' Revealed

Faux machine turns spotlight onto Wine to Water, a charity tackling the global water and sanitation crisis

NEW YORK, March 12, 2014 /PRNewswire/ -- Internet sensation the "Miracle Machine", the first affordable wine making device for the home, is not a real device – it is just a piece of wood. The fictitious miracle, fronted by wine entrepreneurs Kevin Boyer and Philip James of CustomVine, has generated extensive media coverage around the world since its unveiling nearly two weeks ago. The disruptive program concept was initiated as a pro-bono campaign to support not-for-profit 'Wine to Water', an organization that provides people around the world with access to clean water, one of life's basic necessities.

In just under two weeks, the Miracle Machine went viral with over 500 million media impressions as more than 200,000 people watched the Miracle Machine video, nearly 600 media outlets around the world covered the story, 6,000 people tweeted about it, and 7,000 people signed up for a potential crowd-funding platform to invest in the faux machine.

The water crisis and poor sanitation affects more than 2.5 billion people around the world, with women and children suffering the most. Shockingly, one child dies every 22 seconds. To date, Wine to Water has provided more than 250,000 people in 17 countries with access to clean drinking water.

"Almost two million children die each year from contaminated water and poor sanitation," said James. "The miracle of turning water to wine might remain out of reach, but Wine to Water has shown that the real miracle of providing clean water is easily within our grasp," he added. "The decision to put our wine credentials on the line and get involved was an easy one," said Boyer. "While many of us like to enjoy a fine glass of wine, too many people around the world cannot enjoy a clean glass of water, and that's unacceptable," he added.

For one dollar, Wine to Water can provide clean water for one person for an entire year. Using a variety of water filters and wells, Wine to Water is changing lives at a fraction of the $499 price tag for the faux machine that so many were willing to buy or invest in.  "For the cost of a bottle of fine wine, we provide a way to produce 99.9% pure drinking water to a family for up to five years and THAT is the true miracle.  There is no life without water," says Doc Hendley, the founder of Wine to Water.    

"The Wine community has been a long-term supporter of Wine to Water by sponsoring an array of wine tasting events with the proceeds being donated to those in need," says Boyer.  "We cannot express how grateful we are for the attention our industry has given The Miracle Machine.  However, what we need to do now is shift that attention from the Miracle Machine to the clean water and sanitation cause and support Doc and his devoted team."

In celebration of World Water Month and World Water Day on Saturday, March 22, Wine to Water is asking Miracle Machine enthusiasts to turn wine into water and save lives by purchasing a commemorative bottle of 'Miracle Machine' Wine that CustomVine has created exclusively for Winetowater.org.  Supporters can also take immediate action and make a quick and simple donation by texting "MIRACLE" to 27722 (United States residents only).

Please visit www.themiraclemachine.net or www.WinetoWater.org to purchase your own Wine to Water Miracle Wine, make a donation or to be a part of the movement.

The real Miracle Machine. Doc Hendley, international president of Wine to Water, founded the organization in 2004, which has provided more than 250,000 people in 17 countries with access to sustainable drinking water.

 

www.winetowater.org for The Miracle Machine project to inspire people into action, because there is no life without water." border="0" alt="Wine industry experts, Kevin Boyer, President and CEO of CustomVine.com and Philip James, Chairman of CustomVine.com, joined forces with Doc Hendley and www.winetowater.org for The Miracle Machine project to inspire people into action, because there is no life without water." align="middle" src="http://photos.prnewswire.com/prnvar/20140312/MM82020-b"/>

Related Links:
For Additional Behind the Scenes Photos

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM82020-20140312-1.mp4
Photo - http://photos.prnewswire.com/prnh/20140312/MM82020-a
Photo - http://photos.prnewswire.com/prnh/20140312/MM82020-b

SOURCE Wine to Water

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It doe...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at @DevOpsSummit at 19th Cloud Expo, Charles Kendrick, CTO at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and deve...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...