Click here to close now.


News Feed Item

College Students Unveil Renderings At Steel Market Development Institute's Steel Wheel Design Competition Awards Presentation

Scholarships awarded to students for communicating lightweighting and styling benefits of steel

SOUTHFIELD, Mich., March 12, 2014 /PRNewswire/ -- The Steel Market Development Institute's (SMDI) Wheels Task Force, in partnership with Michelin, announced the winners of its fifth annual Steel Wheel Design Competition at Lawrence Technological University (LTU) at the program's awards presentation last week. The event, which awarded scholarships to students for their designs that communicate the lightweighting and styling benefits of steel wheels, took place at the LTU campus in Southfield. SMDI is a business unit of the American Iron and Steel Institute (AISI).

"The students did an outstanding job this year designing wheels that highlight steel's lightweighting and durability benefits, while also creating their styling features to enhance wheel appearance," said Ron Krupitzer, vice president, automotive market for SMDI. "The competition not only proves to be a great way to show steel benefits to consumers, it also helps wheel makers and automotive manufacturers meet new fuel economy standards with lighter-weight wheels."

The competition is an option within the LTU curriculum and is based on engineering results from SMDI's Lightweight Steel Wheel Project. Students were tasked with designing an advanced alloy steel wheel that communicates the lightweighting and styling benefits of steel in the competitive wheel market. The renderings and steel wheel features were judged by a panel of steel experts, automotive designers, engineers and wheel manufacturers on the following criteria: material celebration; changing customer perception by communicating environmental issues and performance; creativity through a unique and innovative design that maintains functionality; and an executed design concept that complements the vehicle's aesthetics. 

The winning wheel designs included:

  • Elizaveta Bondarenko – Designed for the GMC Terrain, Bondarenko's lightweight 17" steel wheel features inspiration from the vehicle's exterior design and its grill to come up with the idea to insert the mesh pattern into the wheel. This creates a unique and innovative look, as well as better aerodynamics;
  • Elizabeth Steenwyk Designed to integrate classic Volkswagen lines and a sporty feel into a lightweight steel wheel for the 2014 Volkswagen Beetle GSR Turbo, Steenwyk's concept is a drop-center wheel, which reduces the amount of material used. It also features a groove along the spokes, where a black rubber insert with a yellow pin stripe sits. The pinstripe echoes the iconic rush exterior of the GSR to create a sportier, powerful design that better fits the Beetle; and
  • Peter Corey – Designed for a Fiat 500, Corey's 17" steel wheel features several layers, including folded-over steel for a 3-D effect, bent sides and welded sheets. The unique, lightweight design mimics an eagle's wings when it's swooping down from the sky.   

AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI also plays a lead role in the development and application of new steels and steelmaking technology. AISI is comprised of 23 member companies, including integrated and electric furnace steelmakers, and approximately 125 associate members who are suppliers to or customers of the steel industry. AISI's member companies represent over three quarters of both U.S. and North American steel capacity. 

SMDI grows and maintains the use of steel through strategies that promote cost-effective solutions in the automotive, construction and container markets, as well as for new growth opportunities in emerging steel markets. For more news or information, visit or follow on Twitter at

SMDI investors include:

  • AK Steel Corporation
  • ArcelorMittal Dofasco
  • ArcelorMittal USA LLC
  • Nucor Corporation
  • Severstal North America
  • United States Steel Corporation

SOURCE Steel Market Development Institute

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).