Welcome!

News Feed Item

Mountain Dew® Teams Up with Legendary Filmmaker Robert Rodriguez And El Rey Network to Launch Green Label Studios: Open Call

First-of-its-kind project gives content creators opportunity to win $250,000 production grant from DEW and mentorship with Rodriguez

AUSTIN, Texas, March 12, 2014 /PRNewswire/ -- Mountain Dew® today announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content creators of all genres to submit their best work for the chance to win the gig of a lifetime: a $250,000 production grant to create content for Green-Label.com,  a digital hub created by Mountain Dew and Complex Media that covers the voices and stories of today's youth culture. The winner also receives an opportunity to be mentored by acclaimed film director and founder of El Rey Network, Robert Rodriguez, and Roberto Orci, executive producer and writer of Matador, a new original action series set to air on Rodriguez's new cable channel.

Green Label Studios Open Call.

Starting today through April 25, professional and aspiring content creators across all genres can submit their work at www.Green-Label.com showing how they "Do the DEW." Entries should showcase the filmmakers' unique take on their world, what they are passionate about and how they celebrate those passions.

VIDEO LINK:  http://youtu.be/rA_kv1Uh3s0 (Green Label Studios: Open Call Overview)

"Game changing ideas and epic content can come from anywhere, at any time," said Greg Lyons, Vice President of Marketing, Mountain Dew. "Green Label Studios: Open Call is the perfect platform for 'DEW Nation' to express themselves, celebrate their passions and show us how they 'Do the DEW.'"

All video entries will be judged by the Mountain Dew and Green-Label.com editorial teams, with 10 lucky finalists each receiving a $10,000 production grant to create a special piece of content for DEW.  Finalists will present their work to an esteemed Green Label Studios panel at an exclusive DEW event this summer in New York City. In the end, one filmmaker will receive the top honors -- a $250,000 production grant to create content for Green-Label.com and the chance to be mentored by Rodriguez and Orci.

"I believe that each of us has a story to tell – and that inspiration and the ability to tell those stories creatively can spark in anyone, at any time," said Robert Rodriquez at a Green Label Studios event at SXSW. "I'm excited to partner with DEW to give professional and aspiring storytellers and creators a creative outlet to share with us their stories."

Green Label Studios is the next step in the evolution of Mountain DEW's legacy Green Label programs, which have always been about the discovery and expression of all things emerging youth culture – including music, art, style and action sports. Since launching in April 2013, Green-Label.com has exceeded expectations, with nearly 2.4 million unique page views in February 2014, with visitors spending nearly four minutes on the site each session.

Matador, premiering July 2014, is produced by El Rey in association with Orci and partner Alex Kurtzman's K/O Paper Products, the coveted writing/producing team behind Sleepy Hollow, Fringe, Star Trek and the Transformer franchise. 

For complete rules for the Green Label Studios: Open Call program, visit www.Green-Label.com.

Visit www.Green-Label.com and www.MountainDew.com for more information, and to join the conversation use #SXSW #OpenCall.

About Mountain Dew  
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.

About PepsiCo 
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About El Rey Network

El Rey Network is a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez.  Curated by Rodriguez and his artistic collective, the network will unite the most culturally diverse generation in history through fearless, badass and original content that awakens the renegade in everyone.  The network's action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action and horror/sci-fi.  El Rey Network LLC (www.elreynetwork.com) is jointly owned by Robert Rodriguez and FactoryMade Ventures with a minority stake held by Univision Communications Inc.

"Matador" is executive produced by co-creators and showrunners Jay Beattie and Dan Dworkin, alongside executive producers Roberto Orci, Alex Kurtzman and Andrew Orci.  Also joining as executive producers are Heather Kadin of K/O Paper Products; Robert Rodriguez and FactoryMade Ventures and El Rey Network co-founders John Fogelman and Cristina Patwa.

Entertainment One Television (eOne) exclusively represents worldwide distribution rights (with the exception of U.S. broadcast network rights) for El Rey Network's "Matador" and other original scripted series created for the U.S based cable network, to be announced.

About Complex Media  
Complex Media is the largest multiplatform lifestyle destination for young males, with over 112 million unique monthly visitors and 1 billion monthly pageviews. The company is comprised of a collective of lifestyle sites for men, anchored by a flagship hub, Complex.com, the online home of Complex magazine (founded in 2002). Complex Media consists of a carefully curated family of sites that are vetted for editorial integrity and consistency. Complex Media has a powerful social platform, with more than 30% of its traffic derived from social networks. The company offers cutting-edge video and industry leading branded content opportunities for marketers, and works with many of the world's top brands including Levi's, Cadillac, Pepsi, Heinken and Reebok.

Media Contacts 
Jen Ryan
PepsiCo 
914-708-6066 
[email protected]

Pat Minogue 
GolinHarris 
312-729-4265
[email protected]

Green Label Open Call.

Logo - http://photos.prnewswire.com/prnh/20140312/NY82295LOGO-a

Logo - http://photos.prnewswire.com/prnh/20140312/NY82295LOGO-b

 

SOURCE PepsiCo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Sometimes I write a blog just to formulate and organize a point of view, and I think it’s time that I pull together the bounty of excellent information about Machine Learning. This is a topic with which business leaders must become comfortable, especially tomorrow’s business leaders (tip for my next semester University of San Francisco business students!). Machine learning is a key capability that will help organizations drive optimization and monetization opportunities, and there have been some...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.