Click here to close now.


News Feed Item

Mountain Dew® Teams Up with Legendary Filmmaker Robert Rodriguez And El Rey Network to Launch Green Label Studios: Open Call

First-of-its-kind project gives content creators opportunity to win $250,000 production grant from DEW and mentorship with Rodriguez

AUSTIN, Texas, March 12, 2014 /PRNewswire/ -- Mountain Dew® today announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content creators of all genres to submit their best work for the chance to win the gig of a lifetime: a $250,000 production grant to create content for,  a digital hub created by Mountain Dew and Complex Media that covers the voices and stories of today's youth culture. The winner also receives an opportunity to be mentored by acclaimed film director and founder of El Rey Network, Robert Rodriguez, and Roberto Orci, executive producer and writer of Matador, a new original action series set to air on Rodriguez's new cable channel.

Green Label Studios Open Call.

Starting today through April 25, professional and aspiring content creators across all genres can submit their work at showing how they "Do the DEW." Entries should showcase the filmmakers' unique take on their world, what they are passionate about and how they celebrate those passions.

VIDEO LINK: (Green Label Studios: Open Call Overview)

"Game changing ideas and epic content can come from anywhere, at any time," said Greg Lyons, Vice President of Marketing, Mountain Dew. "Green Label Studios: Open Call is the perfect platform for 'DEW Nation' to express themselves, celebrate their passions and show us how they 'Do the DEW.'"

All video entries will be judged by the Mountain Dew and editorial teams, with 10 lucky finalists each receiving a $10,000 production grant to create a special piece of content for DEW.  Finalists will present their work to an esteemed Green Label Studios panel at an exclusive DEW event this summer in New York City. In the end, one filmmaker will receive the top honors -- a $250,000 production grant to create content for and the chance to be mentored by Rodriguez and Orci.

"I believe that each of us has a story to tell – and that inspiration and the ability to tell those stories creatively can spark in anyone, at any time," said Robert Rodriquez at a Green Label Studios event at SXSW. "I'm excited to partner with DEW to give professional and aspiring storytellers and creators a creative outlet to share with us their stories."

Green Label Studios is the next step in the evolution of Mountain DEW's legacy Green Label programs, which have always been about the discovery and expression of all things emerging youth culture – including music, art, style and action sports. Since launching in April 2013, has exceeded expectations, with nearly 2.4 million unique page views in February 2014, with visitors spending nearly four minutes on the site each session.

Matador, premiering July 2014, is produced by El Rey in association with Orci and partner Alex Kurtzman's K/O Paper Products, the coveted writing/producing team behind Sleepy Hollow, Fringe, Star Trek and the Transformer franchise. 

For complete rules for the Green Label Studios: Open Call program, visit

Visit and for more information, and to join the conversation use #SXSW #OpenCall.

About Mountain Dew  
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out, or follow on twitter @mtn_dew.

About PepsiCo 
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit

About El Rey Network

El Rey Network is a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez.  Curated by Rodriguez and his artistic collective, the network will unite the most culturally diverse generation in history through fearless, badass and original content that awakens the renegade in everyone.  The network's action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action and horror/sci-fi.  El Rey Network LLC ( is jointly owned by Robert Rodriguez and FactoryMade Ventures with a minority stake held by Univision Communications Inc.

"Matador" is executive produced by co-creators and showrunners Jay Beattie and Dan Dworkin, alongside executive producers Roberto Orci, Alex Kurtzman and Andrew Orci.  Also joining as executive producers are Heather Kadin of K/O Paper Products; Robert Rodriguez and FactoryMade Ventures and El Rey Network co-founders John Fogelman and Cristina Patwa.

Entertainment One Television (eOne) exclusively represents worldwide distribution rights (with the exception of U.S. broadcast network rights) for El Rey Network's "Matador" and other original scripted series created for the U.S based cable network, to be announced.

About Complex Media  
Complex Media is the largest multiplatform lifestyle destination for young males, with over 112 million unique monthly visitors and 1 billion monthly pageviews. The company is comprised of a collective of lifestyle sites for men, anchored by a flagship hub,, the online home of Complex magazine (founded in 2002). Complex Media consists of a carefully curated family of sites that are vetted for editorial integrity and consistency. Complex Media has a powerful social platform, with more than 30% of its traffic derived from social networks. The company offers cutting-edge video and industry leading branded content opportunities for marketers, and works with many of the world's top brands including Levi's, Cadillac, Pepsi, Heinken and Reebok.

Media Contacts 
Jen Ryan
[email protected]

Pat Minogue 
[email protected]

Green Label Open Call.

Logo -

Logo -



More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical director for several important projects: the largest web hosting platform in the world, the second largest DSL platform, a video on-demand delivery network, the largest eMail backend in Europe, and a universal billing syste...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show h...