|By PR Newswire||
|March 12, 2014 05:07 PM EDT||
AUSTIN, Texas, March 12, 2014 /PRNewswire/ -- Mountain Dew® today announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content creators of all genres to submit their best work for the chance to win the gig of a lifetime: a $250,000 production grant to create content for Green-Label.com, a digital hub created by Mountain Dew and Complex Media that covers the voices and stories of today's youth culture. The winner also receives an opportunity to be mentored by acclaimed film director and founder of El Rey Network, Robert Rodriguez, and Roberto Orci, executive producer and writer of Matador, a new original action series set to air on Rodriguez's new cable channel.
Starting today through April 25, professional and aspiring content creators across all genres can submit their work at www.Green-Label.com showing how they "Do the DEW." Entries should showcase the filmmakers' unique take on their world, what they are passionate about and how they celebrate those passions.
VIDEO LINK: http://youtu.be/rA_kv1Uh3s0 (Green Label Studios: Open Call Overview)
"Game changing ideas and epic content can come from anywhere, at any time," said Greg Lyons, Vice President of Marketing, Mountain Dew. "Green Label Studios: Open Call is the perfect platform for 'DEW Nation' to express themselves, celebrate their passions and show us how they 'Do the DEW.'"
All video entries will be judged by the Mountain Dew and Green-Label.com editorial teams, with 10 lucky finalists each receiving a $10,000 production grant to create a special piece of content for DEW. Finalists will present their work to an esteemed Green Label Studios panel at an exclusive DEW event this summer in New York City. In the end, one filmmaker will receive the top honors -- a $250,000 production grant to create content for Green-Label.com and the chance to be mentored by Rodriguez and Orci.
"I believe that each of us has a story to tell – and that inspiration and the ability to tell those stories creatively can spark in anyone, at any time," said Robert Rodriquez at a Green Label Studios event at SXSW. "I'm excited to partner with DEW to give professional and aspiring storytellers and creators a creative outlet to share with us their stories."
Green Label Studios is the next step in the evolution of Mountain DEW's legacy Green Label programs, which have always been about the discovery and expression of all things emerging youth culture – including music, art, style and action sports. Since launching in April 2013, Green-Label.com has exceeded expectations, with nearly 2.4 million unique page views in February 2014, with visitors spending nearly four minutes on the site each session.
Matador, premiering July 2014, is produced by El Rey in association with Orci and partner Alex Kurtzman's K/O Paper Products, the coveted writing/producing team behind Sleepy Hollow, Fringe, Star Trek and the Transformer franchise.
For complete rules for the Green Label Studios: Open Call program, visit www.Green-Label.com.
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About El Rey Network
El Rey Network is a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez. Curated by Rodriguez and his artistic collective, the network will unite the most culturally diverse generation in history through fearless, badass and original content that awakens the renegade in everyone. The network's action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action and horror/sci-fi. El Rey Network LLC (www.elreynetwork.com) is jointly owned by Robert Rodriguez and FactoryMade Ventures with a minority stake held by Univision Communications Inc.
"Matador" is executive produced by co-creators and showrunners Jay Beattie and Dan Dworkin, alongside executive producers Roberto Orci, Alex Kurtzman and Andrew Orci. Also joining as executive producers are Heather Kadin of K/O Paper Products; Robert Rodriguez and FactoryMade Ventures and El Rey Network co-founders John Fogelman and Cristina Patwa.
Entertainment One Television (eOne) exclusively represents worldwide distribution rights (with the exception of U.S. broadcast network rights) for El Rey Network's "Matador" and other original scripted series created for the U.S based cable network, to be announced.
About Complex Media
Complex Media is the largest multiplatform lifestyle destination for young males, with over 112 million unique monthly visitors and 1 billion monthly pageviews. The company is comprised of a collective of lifestyle sites for men, anchored by a flagship hub, Complex.com, the online home of Complex magazine (founded in 2002). Complex Media consists of a carefully curated family of sites that are vetted for editorial integrity and consistency. Complex Media has a powerful social platform, with more than 30% of its traffic derived from social networks. The company offers cutting-edge video and industry leading branded content opportunities for marketers, and works with many of the world's top brands including Levi's, Cadillac, Pepsi, Heinken and Reebok.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Aug. 3, 2015 11:30 PM EDT Reads: 250
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Aug. 3, 2015 11:00 PM EDT Reads: 694
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Aug. 3, 2015 10:45 PM EDT Reads: 220
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 3, 2015 06:45 PM EDT Reads: 537
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Aug. 3, 2015 05:45 PM EDT
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Aug. 3, 2015 04:00 PM EDT Reads: 278
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Aug. 3, 2015 03:45 PM EDT
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
Aug. 3, 2015 03:30 PM EDT
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Aug. 3, 2015 03:15 PM EDT
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Aug. 3, 2015 03:00 PM EDT Reads: 561
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Aug. 3, 2015 12:30 PM EDT Reads: 209
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Aug. 3, 2015 09:45 AM EDT Reads: 369
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Aug. 3, 2015 07:30 AM EDT Reads: 194
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Aug. 2, 2015 06:00 PM EDT Reads: 1,140
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Aug. 2, 2015 04:00 PM EDT Reads: 439