Welcome!

News Feed Item

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

World-Renowned Violin Virtuoso Pens His Very First Composition for Magazine's Branding and Awareness Drive

NEW YORK, March 12, 2014 /PRNewswire/ -- Watch!, the glossy celebrity/fashion/lifestyle magazine published by CBS, announced today a collaboration with 28-year-old violin virtuoso Charlie Siem, who penned his very first composition for the magazine's annual marketing campaign. Siem, whose fourth album, Under the Stars, will be released by Sony Classical Music this September, wrote and performed an original score for the CBS publication, which will use the music for its interactive, tablet, mobile and social media campaigns. The score – a five-minute composition with three distinct melodies – was recorded in London on Dec. 20 with members of the prestigious English Chamber Orchestra. The behind-the-scenes video and the official marketing presentation can now be seen here. The video will be live for viewers to see on www.cbswatchmagazine.com, CBS.com, TV.com, the CBS Audience Network and a growing list of digital platforms.

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

Watch! was created and is published by the CBS Communications Department. The bimonthly publication is available on newsstands and through subscription.

"I've had a terrific relationship with Watch! for several years now," said Siem. "It's a very unique magazine with a distinct point of view, and composing its first original score turned out to be one of the most enjoyable, creatively fulfilling projects of the last year."

"So much of what we do today is in the interactive space, and we wanted an original piece of music that reflected our brand to complement our digital strategy," said Jeremy Murphy, Editor-in-Chief of Watch! magazine and Vice President, Communications, CBS Television. "Charlie's score does that perfectly – he is a world-class talent, and to know this is the first piece of music he has ever written makes it extra special. We are incredibly pleased to have partnered with him on this ambitious project."

"To bring all those different things together – an old church in London, a 28 year-old violin virtuoso and a classical chamber orchestra, all playing a score for a magazine  that had never even been performed before that morning we made the video – that's the epitome of creativity. That says everything about Watch!," said James Hendry, Group Creative Director, Team One, the division of Saatchi & Saatchi that produced and edited the campaign.

The composition – titled "Canopy" – was recorded and filmed last December in St. Silas, the Martyr, a church in Northern London. CBS used portions of the score for a two-minute brand presentation, which was narrated by "NCIS" star Pauley Perrette. The five-minute behind-the-scenes video tells the story of how the composition came together and will be seen on CBS websites.

Siem will make his first national appearance to promote the composition on "THE INSIDER," the CBS Television Distribution-produced entertainment magazine (check local listings for time and station).

Siem, who plays a 1735 Guarneri del Gesu violin known as the d'Egville, discovered the violin at the age of three, after hearing a broadcast of Yehudi Menuhin performing Beethoven's Violin Concerto. Later, Siem studied with Professor Itzhak Rashkovsky and Maestro Shlomo Mintz. He recently appeared with the Royal Philharmonic Orchestra, the Rotterdam Philharmonic Orchestra, Czech National Symphony Orchestra and the Oslo Philharmonic Orchestra alongside conductors such as Yannick Nezet-Seguin, Yuri Simonov, Ed Gardner and Libor Pesek. In September 2012, he had his Wigmore Hall debut in London with pianist Itamar Golan.

Siem's debut CD featuring violin sonatas by Grieg and Elgar was released in 2008. Siem subsequently signed to Warner Classics and Jazz and produced two critically acclaimed albums, one including spectacular virtuoso repertoire from the great violin masters Paganini, Sarasate, Wieniawski and Kreisler and the second with the London Symphony Orchestra released in August 2011. The album featuring Wieniawski's first violin concerto became #3 in the UK Specialist Classical Chart.

In addition, Siem has revived the age-old violinistic tradition of composing virtuosic variations of popular themes, which he has done alongside artists including Bryan Adams, Jamie Cullum and The Who's Roger Daltrey and Pete Townsend. Alongside his concert activities, Siem has been adopted by a number of brands such as Dior, Dunhill and presently by Armani as a result of his charismatic performances combined with a natural ease in front of the camera and audience.

About Watch!
Watch!, which is published by CBS and produced by McMurryTMG, the nation's largest custom publisher, is a mass market glossy magazine that gives readers a window into the world of celebrity and style through the eyes of television's biggest stars. From revealing interviews to glamorous portraits and sumptuous fashion shoots in the world's most exotic destinations, Watch! covers entertainment like no other magazine today. Witness "How I Met Your Mother's" Neil Patrick Harris aboard the Orient Express ... "NCIS" star Pauley Perrette modeling French couture at the Hotel Plaza Athenee Paris ... "The Big Bang Theory" star Johnny Galecki dancing the hallways at the Mandarin Oriental Hyde Park London ... and "Two Broke Girls" stars Kat Dennings and Beth Behrs shopping the fashion triangle in Milan. With a stable of contributors that includes Patrick Demarchelier, Ellen von Unwerth, Art Streiber, Ruven Afanador, Kate Betts, Michael Musto, Hudson Morgan and Brantley Bardin, among others, Watch! brings the very best journalism to TV's most popular stars. The bi-monthly magazine is sold on newsstands and available for subscription through www.cbswatchmagazine.com.

About Team One:
Headquartered in Los Angeles, California, and a division of Saatchi & Saatchi, Team One is a full-service marketing communications agency. Our particular strength is creating intimate connections between aspirational brands and the people who aspire to them. To that end, we provide comprehensive brand consultancy, strategic planning, media planning and buying, social media, brand advocacy, relationship (direct) marketing, event marketing/promotions, digital and mobile development, point-of-sale merchandising, public relations, package design and full creative and production services in all channels.

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

 

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

Photo - http://photos.prnewswire.com/prnh/20140312/NY82438-a

Photo - http://photos.prnewswire.com/prnh/20140312/NY82438-b

Photo - http://photos.prnewswire.com/prnh/20140312/NY82438-c

SOURCE CBS Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...