Welcome!

News Feed Item

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

World-Renowned Violin Virtuoso Pens His Very First Composition for Magazine's Branding and Awareness Drive

NEW YORK, March 12, 2014 /PRNewswire/ -- Watch!, the glossy celebrity/fashion/lifestyle magazine published by CBS, announced today a collaboration with 28-year-old violin virtuoso Charlie Siem, who penned his very first composition for the magazine's annual marketing campaign. Siem, whose fourth album, Under the Stars, will be released by Sony Classical Music this September, wrote and performed an original score for the CBS publication, which will use the music for its interactive, tablet, mobile and social media campaigns. The score – a five-minute composition with three distinct melodies – was recorded in London on Dec. 20 with members of the prestigious English Chamber Orchestra. The behind-the-scenes video and the official marketing presentation can now be seen here. The video will be live for viewers to see on www.cbswatchmagazine.com, CBS.com, TV.com, the CBS Audience Network and a growing list of digital platforms.

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

Watch! was created and is published by the CBS Communications Department. The bimonthly publication is available on newsstands and through subscription.

"I've had a terrific relationship with Watch! for several years now," said Siem. "It's a very unique magazine with a distinct point of view, and composing its first original score turned out to be one of the most enjoyable, creatively fulfilling projects of the last year."

"So much of what we do today is in the interactive space, and we wanted an original piece of music that reflected our brand to complement our digital strategy," said Jeremy Murphy, Editor-in-Chief of Watch! magazine and Vice President, Communications, CBS Television. "Charlie's score does that perfectly – he is a world-class talent, and to know this is the first piece of music he has ever written makes it extra special. We are incredibly pleased to have partnered with him on this ambitious project."

"To bring all those different things together – an old church in London, a 28 year-old violin virtuoso and a classical chamber orchestra, all playing a score for a magazine  that had never even been performed before that morning we made the video – that's the epitome of creativity. That says everything about Watch!," said James Hendry, Group Creative Director, Team One, the division of Saatchi & Saatchi that produced and edited the campaign.

The composition – titled "Canopy" – was recorded and filmed last December in St. Silas, the Martyr, a church in Northern London. CBS used portions of the score for a two-minute brand presentation, which was narrated by "NCIS" star Pauley Perrette. The five-minute behind-the-scenes video tells the story of how the composition came together and will be seen on CBS websites.

Siem will make his first national appearance to promote the composition on "THE INSIDER," the CBS Television Distribution-produced entertainment magazine (check local listings for time and station).

Siem, who plays a 1735 Guarneri del Gesu violin known as the d'Egville, discovered the violin at the age of three, after hearing a broadcast of Yehudi Menuhin performing Beethoven's Violin Concerto. Later, Siem studied with Professor Itzhak Rashkovsky and Maestro Shlomo Mintz. He recently appeared with the Royal Philharmonic Orchestra, the Rotterdam Philharmonic Orchestra, Czech National Symphony Orchestra and the Oslo Philharmonic Orchestra alongside conductors such as Yannick Nezet-Seguin, Yuri Simonov, Ed Gardner and Libor Pesek. In September 2012, he had his Wigmore Hall debut in London with pianist Itamar Golan.

Siem's debut CD featuring violin sonatas by Grieg and Elgar was released in 2008. Siem subsequently signed to Warner Classics and Jazz and produced two critically acclaimed albums, one including spectacular virtuoso repertoire from the great violin masters Paganini, Sarasate, Wieniawski and Kreisler and the second with the London Symphony Orchestra released in August 2011. The album featuring Wieniawski's first violin concerto became #3 in the UK Specialist Classical Chart.

In addition, Siem has revived the age-old violinistic tradition of composing virtuosic variations of popular themes, which he has done alongside artists including Bryan Adams, Jamie Cullum and The Who's Roger Daltrey and Pete Townsend. Alongside his concert activities, Siem has been adopted by a number of brands such as Dior, Dunhill and presently by Armani as a result of his charismatic performances combined with a natural ease in front of the camera and audience.

About Watch!
Watch!, which is published by CBS and produced by McMurryTMG, the nation's largest custom publisher, is a mass market glossy magazine that gives readers a window into the world of celebrity and style through the eyes of television's biggest stars. From revealing interviews to glamorous portraits and sumptuous fashion shoots in the world's most exotic destinations, Watch! covers entertainment like no other magazine today. Witness "How I Met Your Mother's" Neil Patrick Harris aboard the Orient Express ... "NCIS" star Pauley Perrette modeling French couture at the Hotel Plaza Athenee Paris ... "The Big Bang Theory" star Johnny Galecki dancing the hallways at the Mandarin Oriental Hyde Park London ... and "Two Broke Girls" stars Kat Dennings and Beth Behrs shopping the fashion triangle in Milan. With a stable of contributors that includes Patrick Demarchelier, Ellen von Unwerth, Art Streiber, Ruven Afanador, Kate Betts, Michael Musto, Hudson Morgan and Brantley Bardin, among others, Watch! brings the very best journalism to TV's most popular stars. The bi-monthly magazine is sold on newsstands and available for subscription through www.cbswatchmagazine.com.

About Team One:
Headquartered in Los Angeles, California, and a division of Saatchi & Saatchi, Team One is a full-service marketing communications agency. Our particular strength is creating intimate connections between aspirational brands and the people who aspire to them. To that end, we provide comprehensive brand consultancy, strategic planning, media planning and buying, social media, brand advocacy, relationship (direct) marketing, event marketing/promotions, digital and mobile development, point-of-sale merchandising, public relations, package design and full creative and production services in all channels.

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

 

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

Photo - http://photos.prnewswire.com/prnh/20140312/NY82438-a

Photo - http://photos.prnewswire.com/prnh/20140312/NY82438-b

Photo - http://photos.prnewswire.com/prnh/20140312/NY82438-c

SOURCE CBS Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
Column Technologies exhibited at SYS-CON's @DevOpsSummit at Cloud Expo, which took place at the Javits Center in New York City, NY, in June 2016. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principals and help our customers meet today’s DevOps and Dig...
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and currently, support thousands of IT processes across the globe. The company has offices in New York, California, and Isr...
LogMeIn has completed its previously disclosed merger with Citrix Systems, Inc.’s GetGo, Inc. subsidiary, a wholly owned subsidiary consisting of Citrix’s GoTo family of service offerings. The merger officially closed after market hours on January 31, 2017. Effected through a Reverse Morris Trust transaction, the merger brings together two of the preeminent players in cloud connectivity to instantly create one of the world’s top 10 public SaaS companies, and a market leader with the scale, resou...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products and services around this fundamentally unique approach to delivering complete software release management solutions. With a combination of Addteq's services and our extensive list of partners,...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.