Welcome!

News Feed Item

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

World-Renowned Violin Virtuoso Pens His Very First Composition for Magazine's Branding and Awareness Drive

NEW YORK, March 12, 2014 /PRNewswire/ -- Watch!, the glossy celebrity/fashion/lifestyle magazine published by CBS, announced today a collaboration with 28-year-old violin virtuoso Charlie Siem, who penned his very first composition for the magazine's annual marketing campaign. Siem, whose fourth album, Under the Stars, will be released by Sony Classical Music this September, wrote and performed an original score for the CBS publication, which will use the music for its interactive, tablet, mobile and social media campaigns. The score – a five-minute composition with three distinct melodies – was recorded in London on Dec. 20 with members of the prestigious English Chamber Orchestra. The behind-the-scenes video and the official marketing presentation can now be seen here. The video will be live for viewers to see on www.cbswatchmagazine.com, CBS.com, TV.com, the CBS Audience Network and a growing list of digital platforms.

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

Watch! was created and is published by the CBS Communications Department. The bimonthly publication is available on newsstands and through subscription.

"I've had a terrific relationship with Watch! for several years now," said Siem. "It's a very unique magazine with a distinct point of view, and composing its first original score turned out to be one of the most enjoyable, creatively fulfilling projects of the last year."

"So much of what we do today is in the interactive space, and we wanted an original piece of music that reflected our brand to complement our digital strategy," said Jeremy Murphy, Editor-in-Chief of Watch! magazine and Vice President, Communications, CBS Television. "Charlie's score does that perfectly – he is a world-class talent, and to know this is the first piece of music he has ever written makes it extra special. We are incredibly pleased to have partnered with him on this ambitious project."

"To bring all those different things together – an old church in London, a 28 year-old violin virtuoso and a classical chamber orchestra, all playing a score for a magazine  that had never even been performed before that morning we made the video – that's the epitome of creativity. That says everything about Watch!," said James Hendry, Group Creative Director, Team One, the division of Saatchi & Saatchi that produced and edited the campaign.

The composition – titled "Canopy" – was recorded and filmed last December in St. Silas, the Martyr, a church in Northern London. CBS used portions of the score for a two-minute brand presentation, which was narrated by "NCIS" star Pauley Perrette. The five-minute behind-the-scenes video tells the story of how the composition came together and will be seen on CBS websites.

Siem will make his first national appearance to promote the composition on "THE INSIDER," the CBS Television Distribution-produced entertainment magazine (check local listings for time and station).

Siem, who plays a 1735 Guarneri del Gesu violin known as the d'Egville, discovered the violin at the age of three, after hearing a broadcast of Yehudi Menuhin performing Beethoven's Violin Concerto. Later, Siem studied with Professor Itzhak Rashkovsky and Maestro Shlomo Mintz. He recently appeared with the Royal Philharmonic Orchestra, the Rotterdam Philharmonic Orchestra, Czech National Symphony Orchestra and the Oslo Philharmonic Orchestra alongside conductors such as Yannick Nezet-Seguin, Yuri Simonov, Ed Gardner and Libor Pesek. In September 2012, he had his Wigmore Hall debut in London with pianist Itamar Golan.

Siem's debut CD featuring violin sonatas by Grieg and Elgar was released in 2008. Siem subsequently signed to Warner Classics and Jazz and produced two critically acclaimed albums, one including spectacular virtuoso repertoire from the great violin masters Paganini, Sarasate, Wieniawski and Kreisler and the second with the London Symphony Orchestra released in August 2011. The album featuring Wieniawski's first violin concerto became #3 in the UK Specialist Classical Chart.

In addition, Siem has revived the age-old violinistic tradition of composing virtuosic variations of popular themes, which he has done alongside artists including Bryan Adams, Jamie Cullum and The Who's Roger Daltrey and Pete Townsend. Alongside his concert activities, Siem has been adopted by a number of brands such as Dior, Dunhill and presently by Armani as a result of his charismatic performances combined with a natural ease in front of the camera and audience.

About Watch!
Watch!, which is published by CBS and produced by McMurryTMG, the nation's largest custom publisher, is a mass market glossy magazine that gives readers a window into the world of celebrity and style through the eyes of television's biggest stars. From revealing interviews to glamorous portraits and sumptuous fashion shoots in the world's most exotic destinations, Watch! covers entertainment like no other magazine today. Witness "How I Met Your Mother's" Neil Patrick Harris aboard the Orient Express ... "NCIS" star Pauley Perrette modeling French couture at the Hotel Plaza Athenee Paris ... "The Big Bang Theory" star Johnny Galecki dancing the hallways at the Mandarin Oriental Hyde Park London ... and "Two Broke Girls" stars Kat Dennings and Beth Behrs shopping the fashion triangle in Milan. With a stable of contributors that includes Patrick Demarchelier, Ellen von Unwerth, Art Streiber, Ruven Afanador, Kate Betts, Michael Musto, Hudson Morgan and Brantley Bardin, among others, Watch! brings the very best journalism to TV's most popular stars. The bi-monthly magazine is sold on newsstands and available for subscription through www.cbswatchmagazine.com.

About Team One:
Headquartered in Los Angeles, California, and a division of Saatchi & Saatchi, Team One is a full-service marketing communications agency. Our particular strength is creating intimate connections between aspirational brands and the people who aspire to them. To that end, we provide comprehensive brand consultancy, strategic planning, media planning and buying, social media, brand advocacy, relationship (direct) marketing, event marketing/promotions, digital and mobile development, point-of-sale merchandising, public relations, package design and full creative and production services in all channels.

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

 

CBS Watch! Magazine Partners With Classical Musician Charlie Siem On Spring Marketing Campaign

Photo - http://photos.prnewswire.com/prnh/20140312/NY82438-a

Photo - http://photos.prnewswire.com/prnh/20140312/NY82438-b

Photo - http://photos.prnewswire.com/prnh/20140312/NY82438-c

SOURCE CBS Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...