Click here to close now.


Blog Feed Post

Bluetooth SIG and EHIMA Partner to Advance Hearing Instrument Technology to Improve the Lives of the Hearing Impaired

Kirkland, Washington and Copenhagen, Denmark - March 12, 2014 - Following the World Health Organisation's International Ear Care Day, the Bluetooth Special Interest Group (SIG) and European Hearing Instrument Manufacturers Association (EHIMA) today announced a memo of understanding (MOU). This partnership between the world's largest association of hearing instrument manufacturers and the largest wireless technology aims to develop a standard for new hearing aids, while improving existing features, and creating new ones such as stereo audio from a mobile device or media gateway with Bluetooth® wireless technology.

With the recent revolution in smartphones, personal music players, TVs and tablets, tens of millions of people with hearing impairments are underserved as few hearing instruments offer direct connectivity to these devices. This means that many users are limited to what the manufacturer provides and cannot customise or add new functionality to the hearing aid. Building on the proliferation of Bluetooth technology in the smart devices consumers already own, the addition of Bluetooth in hearing devices provides users with a customisable and higher quality hearing experience. Additionally, the low-power, intelligent connectivity provided by Bluetooth Smart brings about new scenarios to improve the user experience for those with hearing impairments. Today, however, no standardisation of these solutions exists.

"It is important that we connect to and serve all kinds of smartphones and multimedia sound signals," says EHIMA secretary general, Soren Hougaard. "In order to achieve that, we must define a standard everyone can implement. We want to avoid the situation that occurred in the market for videotapes in the 1980s where customers had to choose among 3-5 tape formats and corresponding VCRs. That was a nightmare!"

Currently, the only standard for wireless reception of audio signals in hearing aids is the telecoil, which dates back to the 1950s. This technology is difficult to incorporate into smartphones. Furthermore, the number of installed loop systems that can transmit audio signals to hearing aids with telecoils varies greatly from country to country. As a result, hearing aid users have limited access to high quality audio signals from external sources. Building on the existing Bluetooth standard that is widely supported in today's smartphones, tablets and personal computers will give more hearing-impaired users the same choice of products and opportunities as everyone else.

"It is really exciting to see Bluetooth technology used to improve people's lives in such a fundamental way, and to explore how Bluetooth Smart can improve current hearing instruments with its amazing power performance and enable entirely new ways for people to customise their hearing experience," said Mark Powell, Executive Director, Bluetooth SIG. "We look forward to working with EHIMA to bring hearing technology into the Internet of My Things — connecting hearing aids and other personal sensor devices to a smartphone, tablet or PC, with the magic of Bluetooth and Bluetooth Smart."

Bluetooth and Bluetooth Smart technology are crucial to transforming the hearing-impaired user's experience. Extending existing and/or developing a new hearing aid profile that allows streaming of audio sources at mono speech or stereo music quality is only the first step. Several use cases will be supported, including calling with a mobile phone, enjoying stereo audio from multi-media devices (music players, radio, television, etc.) and receiving broadcast audio information from public address and announcement systems. This new hearing aid profile will be developed to meet the challenging power requirements of hearing aids, which have to operate with sub-miniature batteries.

The Bluetooth SIG and EHIMA members will further evaluate the feasibility for Bluetooth technology to accommodate hearing aid use case requirements, including compatibility, audio quality, security, and power within the Bluetooth SIG working groups. To apply for participation in the working groups, visit

EHIMA represents the six major European hearing instrument manufacturers, producing up to 90% of hearing aids made in Europe. EHIMA was founded in 1985 and the members are among the world's largest and most advanced hearing aid manufacturers. Members of EHIMA develop, manufacture and market hearing instruments on a large scale in one or more countries in Europe and export their products worldwide, as well.

EHIMA Media contacts
President Jan Topholm
+45 44355600
[email protected]

Secretary General Soren Hougaard
+45 40457135
[email protected]

About Bluetooth® Wireless Technology
Bluetooth wireless technology is the global wireless standard enabling simple, secure connectivity for an expanding range of devices and serves as the backbone of the connected world. Bluetooth Smart technology, through an updatable platform and low power consumption, creates new application opportunities for the mobile phone, consumer electronics, PC, automotive, health & fitness and smart home industries. With over two billion devices shipping annually, Bluetooth is the wireless technology of choice for developers, product manufacturers, and consumers worldwide. Backed by industry leading companies, the Bluetooth SIG empowers over 20,000 member companies to collaborate, innovate and guide Bluetooth wireless technology. For more information, please visit

Bluetooth Media Contacts:
Blair Poloskey
INK Public Relations
+1 (512) 382-8983
[email protected]

Europe, Middle East, Africa
Russell Lindsey
Rocket Communications
+44 (0) 845-3707-024
[email protected]

Coco Diao
Elite PR Consultants Beijing Co., Ltd
+86-0-6418-4168 ext. 8041
[email protected]

Seiji Arimoto
Actio, Inc.
[email protected]

Harry Yoon
Strategic Marketing and Communications, Inc.
[email protected]

Zoe Chuang
Apex Communications Consultants
886-2-7718-7777 ext. 517
[email protected]

Source: RealWire

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Latest Stories
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
SYS-CON Events announced today that Agema Systems will exhibit at the 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Agema Systems is the leading provider of critical white-box rack solutions to data centers through the major integrators and value added distribution channels.
SYS-CON Events announced today that Interface Masters Technologies, provider of leading network visibility and monitoring solutions, will exhibit at the 17th International CloudExpo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading provider of high speed networking solutions focused on Gigabit, 10 Gigabit, 40 Gigabit and 100 Gigabit Ethernet network access and connectivity products. For over 20 ye...
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Clutch is now a Docker Authorized Consulting Partner, having completed Docker's certification course on the "Docker Accelerator for CI Engagements." More info about Clutch's success implementing Docker can be found here. Docker is an open platform for developers and system administrators to build, ship and run distributed applications. With Docker, IT organizations shrink application delivery from months to minutes, frictionlessly move workloads between data centers and the cloud and achieve 2...
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingl...
DevOps is gaining traction in the federal government – and for good reasons. Heightened user expectations are pushing IT organizations to accelerate application development and support more innovation. At the same time, budgetary constraints require that agencies find ways to decrease the cost of developing, maintaining, and running applications. IT now faces a daunting task: do more and react faster than ever before – all with fewer resources.
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He will also demonstrate how easy it is to search and restore cloud application data using Cloudfinder.
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud wit...