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Concise Analysis of the International Oral Hygiene Market - Forecast to 2016


DUBLIN, Mar. 13, 2014 /PRNewswire/ --Research and Markets ( has announced the addition of the "Concise Analysis of the International Oral Hygiene Market - Forecast to 2016" report to their offering.


One of the main trends witnessed in the Global Oral Hygiene market is the increase in mergers and acquisitions. Vendors are currently opting for the acquisitive route to increase their global presence, expand their product portfolio, and achieve economies of scale in manufacturing. Therefore, they are able to focus better on product innovation and increase their profit margins by collaborating with each other. For instance, Colgate-Palmolive acquired complete stakes of Professional Oral care Products Ltd., a Goa based firm manufacturing and supplying toothpaste to the company in 2010.

To venture into new emerging countries, giant vendors of oral hygiene products can merge into or acquire small local vendors thus, gaining more market share. According to the report, one of the main factors driving the market is the increasing demand for age specific products. Fluoride containing mouthwashes are made specifically for adults as they can be harmful to children because there are chances that children might ingest it. Further, the report states that one of the main challenges is the increase in product recalls.

For instance, in May 2011, Sensodyne Repair and Protect brand of GSK had to recall thousands of toothpaste tubes from the market as they found some grittiness in the paste that led to bleeding gums. The report also includes a discussion of the other vendors operating in this market. 

Key Topics Covered:

1. Executive Summary

2. List of Abbreviations

3. Introduction

4. Market Research Methodology

5. Scope of the Report

6. Market Landscape

7. Market Segmentation

8. Distribution Channel

9. Geographical Segmentation

10. Key Leading Countries

11. Vendor Landscape

12. Buying Criteria

13. Market Growth Drivers

14. Drivers and their Impact

15. Market Challenges

16. Impact of Drivers and Challenges

17. Market Trends

18. Key Vendor Analysis

Companies Mentioned:

  • Colgate-Palmolive Co.
  • GlaxoSmithKline plc
  • Johnson & Johnson Inc.
  • Procter& Gamble Co.
  • Chattem Inc.
  • Dentsply International Inc.
  • Lion Corp.
  • Unilever plc.

For more information visit

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

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