Welcome!

News Feed Item

Lynda.com and Yodlee join IBM and Merck in commitment to protecting customer data privacy through APEC Certification

TRUSTe welcomes launch of groundbreaking EU-APEC Referential as an important step towards global inter-operability of data privacy frameworks

SAN FRANCISCO, March 13, 2014 /PRNewswire/ -- TRUSTe, the leading global data privacy management company and the first approved Accountability Agent for the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System, announced today that two additional companies have achieved APEC Certification through TRUSTe. This follows the announcement last Thursday by the FTC, together with agency officials from the European Union and APEC economies, with the ultimate goal of helping businesses transfer data around the world in a safe way in compliance with global privacy frameworks.

Lynda.com and Yodlee are the two latest companies to be certified in compliance with the APEC Cross Border Privacy Rules in addition to IBM and Merck. Commenting on their APEC Certification, David Glaubke, Director of Corporate Communications at Lynda.com said:

"Lynda.com is committed to protecting the privacy of our users, and the APEC Privacy Certification helps protect the exchange of personal information across borders, which is vital to our business. As we continue to grow in different regions throughout the world, we want to continue to build trust with our users, address concerns about privacy and be transparent about our data privacy practices."

The EU-APEC Referential announced last week, maps together the requirements for APEC Cross Border Privacy Rules (CBPRs) and EU Binding Corporate Rules (BCRs). The document, jointly designed by APEC officials and the EU's Article 29 Data Protection Working Party, is designed to be a practical reference tool for companies that seek "double certification" under these APEC and EU systems, and shows the substantial overlap between the two.

Chris Babel CEO TRUSTe welcomed the announcements saying:

"The safe handling of customers' personal information is crucial for the success of businesses as they enter new markets with different privacy frameworks. Now more than ever the challenge of dealing with global data privacy landscape couldn't be more apparent.

"At TRUSTe we have been working closely on the development of the CBPR framework since 2007 including participating in the US delegation to APEC and have been the Accountability Agent in the US since last June. We've also partnered with Promontory to help clients seeking a BCR solution for data compliance in the EU.

"Through this work, we understand the practical challenges that these differing privacy frameworks create for companies looking to act responsibly in their use of customer data. We welcome the announcement made by EU agencies and APEC economies which will make it easier for companies to demonstrate global compliance under international standards and is an exciting step towards further interoperability of privacy frameworks worldwide."

Simon McDougall Managing Director and Head of Promontory's Privacy Practice said:

"One of the biggest challenges for all international firms is managing the diverse range of privacy regimes around the world. Any effort among regulators to share information and work towards greater co-ordination is clearly positive. Promontory's work with TRUSTe on BCRs is also aimed at helping organizations to manage diverse privacy rules, so we appreciate the practical challenges."

In order to help companies better understand the new EU-APEC Referential, and how they can achieve global privacy compliance via the APEC and BCR Frameworks, TRUSTe is hosting a webinar on March 25 with Josh Harris, Policy Director at the Future of Privacy Forum, Simon McDougall, Managing Director at Promontory and Saira Nayak, Policy Director at TRUSTe. Register here for further details.

About APEC Cross Border Privacy Rules

The APEC CBPR System is a self-regulatory initiative that addresses cross border data flows between the United States and other APEC Member Economies, through voluntary and enforceable codes of conduct adopted by participating businesses. TRUSTe was approved as the first Accountability Agent for the APEC CBPR System in June 2013. Additional details about the TRUSTe APEC Privacy program are available at: www.truste.com/apec

About Binding Corporate Rules

BCRs are designed to allow multinational companies to transfer personal data from the European Economic Area (EEA) to their affiliates located outside of the EEA in compliance with Data Protection Directive 95/46/EC. Applicants must demonstrate that their BCRs put in place adequate safeguards for protecting personal data throughout the organization in line with the requirements of the Article 29 Working Party papers on Binding Corporate Rules. TRUSTe and Promontory launched a joint BCR Management Program in February 2013. Additional details are available at: http://www.truste.com/bcr

About TRUSTe

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognized Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimize compliance risk. For more information, please see http://www.truste.com

Logo - http://photos.prnewswire.com/prnh/20140106/CL40095LOGO

SOURCE TRUSTe

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intellige...