Welcome!

News Feed Item

Scholastic to Launch "Worlds Collide" Initiative Bringing Together Authors and Fans of Bestselling Multi-Platform Series The 39 Clues®, Infinity Ring®, and Spirit Animals™

Integrated Campaign to Include "Worlds Collide #1s Live Tour" Featuring Blockbuster Authors James Dashner, Gordon Korman, Brandon Mull, and Jude Watson

NEW YORK, March 13, 2014 /PRNewswire/ -- Scholastic, the global children's publishing, education and media company, and the pioneering publisher of the bestselling multi-platform series The 39 Clues®, Infinity Ring®, and Spirit Animals, announces the "Worlds Collide" initiative—bringing together for the first time authors and fans of its powerhouse multi-platform franchises for kids ages 8-12. Since launching the groundbreaking The 39 Clues series in 2008, the first of its kind in publishing history, Scholastic has continued to innovate and solidify its stake on the multi-platform space with the launch of the bestselling Infinity Ring time travel adventure and the Spirit Animals fantasy series. Each of these multi-platform series is comprised of books in print and digital form, combined with fully integrated and immersive online games that extend the reading experience. There are currently more than 22 million copies of Scholastic's multi-platform books in print, and more than 2.5 million registered online game users in all 50 states and 191 countries worldwide. In addition, the books have been translated in 28 languages.

As part of the "Worlds Collide" initiative, Scholastic will release for the first time a digital "Powerpack" ebook bundle—including three first-in-series books in one volume—featuring The 39 Clues #1: The Maze of Bones by Rick Riordan, Infinity Ring #1: A Mutiny in Time by James Dashner, and Spirit Animals #1: Wild Born by Brandon Mull. Scholastic will support the Worlds Collide initiative with an extensive marketing campaign to link together the global audiences of The 39 Clues, Infinity Ring and Spirit Animals through a dedicated "Worlds Collide" online hub (www.scholastic.com/worldscollide). During the month of April, fans will have special access to an exclusive "mash-up" of online content, combining themes and storylines from all three multi-platform series. In addition, kids will receive weekly rewards including fan fiction story-starters, exclusive author videos and behind-the-scenes access, including writing tips from the book editors, and a chance to play alongside the game designers in a virtual event celebrating the release of a new expansion of the Spirit Animals multi-player game. The Worlds Collide online hub will also launch a new "real-time message board," which will allow fans across the globe to quickly communicate in a safe and moderated environment.

Also in April, bestselling book #1 authors James Dashner (Infinity Ring #1: A Mutiny in Time), Gordon Korman (The 39 Clues Cahills vs Vespers #1: The Medusa Plot), Brandon Mull (Spirit Animals #1: Wild Born), and Jude Watson (The 39 Clues Unstoppable #1: Nowhere to Run) will headline a multi-city "Worlds Collide #1s Live Tour" across the U.S. The tour will kick-off on April 22, 2014, with events in Seattle, Washington; Houston, Texas; Chicago, Illinois; and concluding with an event in Exeter, New Hampshire, featuring special guest Rick Riordan, Maze of Bones author and series architect for The 39 Clues series. This unique multi-author/multi-platform combination will feature interactive social media components and exclusive promotional materials supported by a massive online campaign. For more information about the tour, visit www.scholastic.com/worldscollidetour.

The list of confirmed events is as follows (for more details, please contact the bookstore directly):

  • University Bookstore (Seattle, WA) – April 22
  • Barnes & Noble The Woodlands (Houston, TX) – April 23
  • Anderson's Bookshop (Chicago, IL) – April 24th
  • **Water Street Books (Exeter, New Hampshire) – April 25th (**with special guest Rick Riordan, series architect and author of The 39 Clues #1: Maze of Bones)

"Worlds Collide is a physical and virtual celebration for readers of The 39 Clues, Infinity Ring and Spirit Animals," said Ellie Berger, President, Scholastic Trade. "Since we launched the first-ever multi-platform series in 2008, a vast community of readers and gamers worldwide have joined the hunt for The 39 Clues, gone back in time with Infinity Ring, and entered the fantasy world of Erdas in Spirit Animals. This global community of readers has grown exponentially and engagement among fans continues to increase daily. With this epic combination of author events and cross-pollination among three popular series, kids will have an opportunity to interact and engage with their favorite authors and discover new worlds through books—this is multi-platform at its best."

For more information about The 39 Clues: http://mediaroom.scholastic.com/The39Clues 
For more information about Infinity Ring: http://mediaroom.scholastic.com/InfinityRing
For more information about Spirit Animals: http://mediaroom.scholastic.com/SpiritAnimals

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books and ebooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home.  The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com.

Scholastic Logo.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY82729-03132014-01.mp4 
Logo - http://photos.prnewswire.com/prnh/20100907/SCHOLASTICLOGO

SOURCE Scholastic Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, will discuss th...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
There is only one world-class Cloud event on earth, and that is Cloud Expo – which returns to Silicon Valley for the 21st Cloud Expo at the Santa Clara Convention Center, October 31 - November 2, 2017. Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers. Companies are each developing their unique mix of cloud technologies and service...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Recently, IoT seems emerging as a solution vehicle for data analytics on real-world scenarios from setting a room temperature setting to predicting a component failure of an aircraft. Compared with developing an application or deploying a cloud service, is an IoT solution unique? If so, how? How does a typical IoT solution architecture consist? And what are the essential components and how are they relevant to each other? How does the security play out? What are the best practices in formulating...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single-threaded, you can effectively identify hot spots in your serverless code. In his session at @DevOpsSummit at 21st Cloud Expo, Dave Martin, Product owner at CA Technologies, will give a live demonstration and code walkthrough, showing how ...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to...