Welcome!

News Feed Item

Scholastic to Launch "Worlds Collide" Initiative Bringing Together Authors and Fans of Bestselling Multi-Platform Series The 39 Clues®, Infinity Ring®, and Spirit Animals™

Integrated Campaign to Include "Worlds Collide #1s Live Tour" Featuring Blockbuster Authors James Dashner, Gordon Korman, Brandon Mull, and Jude Watson

NEW YORK, March 13, 2014 /PRNewswire/ -- Scholastic, the global children's publishing, education and media company, and the pioneering publisher of the bestselling multi-platform series The 39 Clues®, Infinity Ring®, and Spirit Animals, announces the "Worlds Collide" initiative—bringing together for the first time authors and fans of its powerhouse multi-platform franchises for kids ages 8-12. Since launching the groundbreaking The 39 Clues series in 2008, the first of its kind in publishing history, Scholastic has continued to innovate and solidify its stake on the multi-platform space with the launch of the bestselling Infinity Ring time travel adventure and the Spirit Animals fantasy series. Each of these multi-platform series is comprised of books in print and digital form, combined with fully integrated and immersive online games that extend the reading experience. There are currently more than 22 million copies of Scholastic's multi-platform books in print, and more than 2.5 million registered online game users in all 50 states and 191 countries worldwide. In addition, the books have been translated in 28 languages.

As part of the "Worlds Collide" initiative, Scholastic will release for the first time a digital "Powerpack" ebook bundle—including three first-in-series books in one volume—featuring The 39 Clues #1: The Maze of Bones by Rick Riordan, Infinity Ring #1: A Mutiny in Time by James Dashner, and Spirit Animals #1: Wild Born by Brandon Mull. Scholastic will support the Worlds Collide initiative with an extensive marketing campaign to link together the global audiences of The 39 Clues, Infinity Ring and Spirit Animals through a dedicated "Worlds Collide" online hub (www.scholastic.com/worldscollide). During the month of April, fans will have special access to an exclusive "mash-up" of online content, combining themes and storylines from all three multi-platform series. In addition, kids will receive weekly rewards including fan fiction story-starters, exclusive author videos and behind-the-scenes access, including writing tips from the book editors, and a chance to play alongside the game designers in a virtual event celebrating the release of a new expansion of the Spirit Animals multi-player game. The Worlds Collide online hub will also launch a new "real-time message board," which will allow fans across the globe to quickly communicate in a safe and moderated environment.

Also in April, bestselling book #1 authors James Dashner (Infinity Ring #1: A Mutiny in Time), Gordon Korman (The 39 Clues Cahills vs Vespers #1: The Medusa Plot), Brandon Mull (Spirit Animals #1: Wild Born), and Jude Watson (The 39 Clues Unstoppable #1: Nowhere to Run) will headline a multi-city "Worlds Collide #1s Live Tour" across the U.S. The tour will kick-off on April 22, 2014, with events in Seattle, Washington; Houston, Texas; Chicago, Illinois; and concluding with an event in Exeter, New Hampshire, featuring special guest Rick Riordan, Maze of Bones author and series architect for The 39 Clues series. This unique multi-author/multi-platform combination will feature interactive social media components and exclusive promotional materials supported by a massive online campaign. For more information about the tour, visit www.scholastic.com/worldscollidetour.

The list of confirmed events is as follows (for more details, please contact the bookstore directly):

  • University Bookstore (Seattle, WA) – April 22
  • Barnes & Noble The Woodlands (Houston, TX) – April 23
  • Anderson's Bookshop (Chicago, IL) – April 24th
  • **Water Street Books (Exeter, New Hampshire) – April 25th (**with special guest Rick Riordan, series architect and author of The 39 Clues #1: Maze of Bones)

"Worlds Collide is a physical and virtual celebration for readers of The 39 Clues, Infinity Ring and Spirit Animals," said Ellie Berger, President, Scholastic Trade. "Since we launched the first-ever multi-platform series in 2008, a vast community of readers and gamers worldwide have joined the hunt for The 39 Clues, gone back in time with Infinity Ring, and entered the fantasy world of Erdas in Spirit Animals. This global community of readers has grown exponentially and engagement among fans continues to increase daily. With this epic combination of author events and cross-pollination among three popular series, kids will have an opportunity to interact and engage with their favorite authors and discover new worlds through books—this is multi-platform at its best."

For more information about The 39 Clues: http://mediaroom.scholastic.com/The39Clues 
For more information about Infinity Ring: http://mediaroom.scholastic.com/InfinityRing
For more information about Spirit Animals: http://mediaroom.scholastic.com/SpiritAnimals

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books and ebooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home.  The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com.

Scholastic Logo.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-NY82729-03132014-01.mp4 
Logo - http://photos.prnewswire.com/prnh/20100907/SCHOLASTICLOGO

SOURCE Scholastic Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...