|By Business Wire||
|March 13, 2014 10:33 AM EDT||
InsightExpress, a leading provider of media analytics and marketing accountability solutions for brand marketers, announced today the appointment of Jim Forrest to its Leadership Team as Senior Vice President, Ad Measurement Solutions, effective immediately.
Jim, who will be based at the company's Stamford, CT headquarters, will report to InsightExpress' Co-CEO, Drew Lipner. As Senior Vice President, Ad Measurement Solutions, he will be responsible for identifying and supporting strategic client development efforts across InsightExpress’ account teams, and he will assist in guiding product innovation across the company’s suite of digital marketing accountability solutions.
Jim brings to InsightExpress a wealth of experience and expertise in areas including digital advertising effectiveness, cross-platform research, audience measurement, creative testing and the identification of new digital data sources. Jim is recognized throughout the digital advertising and media community as a client-focused thought leader with a deep understanding of the industry, its complexities and future trends.
Prior to joining InsightExpress, Jim held the position of Global Partner, Digital at Hall & Partners. There he drove the digital strategy, creation, roll-out and integration of digital products across Hall & Partners globally. Jim has also held a series of important positions at Ipsos, culminating in Senior Vice President - Digital Strategy. During his time at Ipsos he launched Ipsos ASI Digital, and drove the innovation and commercialization of advertising and brand research products, particularly for digital and cross-platform advertising.
In addition, Jim made significant contributions at both OTX and Synovate. At OTX in his role as Senior Vice President, Advertising & Brand Insights he was responsible for innovation and the go-to-market strategy for advertising research products and approaches. While there he also developed and implemented Live|Stream, a comprehensive technology to measure digital campaigns which became Ipsos' flagship cross-media product after the acquisition of OTX. At Synovate as Senior Vice President he managed a top-performing team with groups based in Chicago, New York City, and Atlanta and was responsible for servicing key global Synovate clients.
"We are thrilled to welcome Jim to the InsightExpress Leadership Team as Senior Vice President, Ad Measurement Solutions. During the time I've known Jim, I've been repeatedly impressed with his digital marketing measurement knowledge and the potential for innovation in our industry," said Drew Lipner, Co-CEO at InsightExpress. “He brings to the table deep industry expertise, an ability to conceive and direct truly powerful innovations, and a talent for identifying and exceeding client needs. This unique skill set will be a tremendous asset to InsightExpress, our clients and our partners. Jim's dedication to advancing the industry is very much in line with our goals here at InsightExpress, and I look forward to working together."
"The industry is changing at the fastest pace I've experienced in my career. I'm excited to join InsightExpress because it is a company that is known for helping clients make sense of this massive shift in media behavior we are all witnessing," said Jim Forrest, Senior Vice President, Ad Measurement Solutions at InsightExpress. "I have no doubt the next few years will be an incredibly exciting time for all of us in the media and marketing analytics field."
Jim graduated from Fairfield University with a B.A. in Psychology. He also holds a Ph.D. in Social and Personality Psychology from the University of Massachusetts, Amherst.
InsightExpress is a leading provider of media analytics and marketing accountability solutions for brand marketers. The company's proprietary solutions provide a holistic approach to advertising measurement that quantifies the return on marketing investment for online, mobile, tablet and cross-media campaigns. With vast industry expertise, inventive methodologies and an exclusive brand marketing analytics platform, InsightExpress helps agencies, publishers and advertisers to measure and optimize their marketing initiatives across digital and non-digital media. Founded in 1999, InsightExpress is headquartered in Stamford, CT, with offices in San Francisco and New York. For more information, please visit our website at www.insightexpress.com or call us at 203.406.3233.
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