Welcome!

News Feed Item

InsightExpress Appoints Jim Forrest to Its Leadership Team as Senior Vice President, Ad Measurement Solutions

InsightExpress, a leading provider of media analytics and marketing accountability solutions for brand marketers, announced today the appointment of Jim Forrest to its Leadership Team as Senior Vice President, Ad Measurement Solutions, effective immediately.

Jim, who will be based at the company's Stamford, CT headquarters, will report to InsightExpress' Co-CEO, Drew Lipner. As Senior Vice President, Ad Measurement Solutions, he will be responsible for identifying and supporting strategic client development efforts across InsightExpress’ account teams, and he will assist in guiding product innovation across the company’s suite of digital marketing accountability solutions.

Jim brings to InsightExpress a wealth of experience and expertise in areas including digital advertising effectiveness, cross-platform research, audience measurement, creative testing and the identification of new digital data sources. Jim is recognized throughout the digital advertising and media community as a client-focused thought leader with a deep understanding of the industry, its complexities and future trends.

Prior to joining InsightExpress, Jim held the position of Global Partner, Digital at Hall & Partners. There he drove the digital strategy, creation, roll-out and integration of digital products across Hall & Partners globally. Jim has also held a series of important positions at Ipsos, culminating in Senior Vice President - Digital Strategy. During his time at Ipsos he launched Ipsos ASI Digital, and drove the innovation and commercialization of advertising and brand research products, particularly for digital and cross-platform advertising.

In addition, Jim made significant contributions at both OTX and Synovate. At OTX in his role as Senior Vice President, Advertising & Brand Insights he was responsible for innovation and the go-to-market strategy for advertising research products and approaches. While there he also developed and implemented Live|Stream, a comprehensive technology to measure digital campaigns which became Ipsos' flagship cross-media product after the acquisition of OTX. At Synovate as Senior Vice President he managed a top-performing team with groups based in Chicago, New York City, and Atlanta and was responsible for servicing key global Synovate clients.

"We are thrilled to welcome Jim to the InsightExpress Leadership Team as Senior Vice President, Ad Measurement Solutions. During the time I've known Jim, I've been repeatedly impressed with his digital marketing measurement knowledge and the potential for innovation in our industry," said Drew Lipner, Co-CEO at InsightExpress. “He brings to the table deep industry expertise, an ability to conceive and direct truly powerful innovations, and a talent for identifying and exceeding client needs. This unique skill set will be a tremendous asset to InsightExpress, our clients and our partners. Jim's dedication to advancing the industry is very much in line with our goals here at InsightExpress, and I look forward to working together."

"The industry is changing at the fastest pace I've experienced in my career. I'm excited to join InsightExpress because it is a company that is known for helping clients make sense of this massive shift in media behavior we are all witnessing," said Jim Forrest, Senior Vice President, Ad Measurement Solutions at InsightExpress. "I have no doubt the next few years will be an incredibly exciting time for all of us in the media and marketing analytics field."

Jim graduated from Fairfield University with a B.A. in Psychology. He also holds a Ph.D. in Social and Personality Psychology from the University of Massachusetts, Amherst.

About InsightExpress

InsightExpress is a leading provider of media analytics and marketing accountability solutions for brand marketers. The company's proprietary solutions provide a holistic approach to advertising measurement that quantifies the return on marketing investment for online, mobile, tablet and cross-media campaigns. With vast industry expertise, inventive methodologies and an exclusive brand marketing analytics platform, InsightExpress helps agencies, publishers and advertisers to measure and optimize their marketing initiatives across digital and non-digital media. Founded in 1999, InsightExpress is headquartered in Stamford, CT, with offices in San Francisco and New York. For more information, please visit our website at www.insightexpress.com or call us at 203.406.3233.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
910Telecom exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and exchanges.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.