|By Business Wire||
|March 13, 2014 10:33 AM EDT||
InsightExpress, a leading provider of media analytics and marketing accountability solutions for brand marketers, announced today the appointment of Jim Forrest to its Leadership Team as Senior Vice President, Ad Measurement Solutions, effective immediately.
Jim, who will be based at the company's Stamford, CT headquarters, will report to InsightExpress' Co-CEO, Drew Lipner. As Senior Vice President, Ad Measurement Solutions, he will be responsible for identifying and supporting strategic client development efforts across InsightExpress’ account teams, and he will assist in guiding product innovation across the company’s suite of digital marketing accountability solutions.
Jim brings to InsightExpress a wealth of experience and expertise in areas including digital advertising effectiveness, cross-platform research, audience measurement, creative testing and the identification of new digital data sources. Jim is recognized throughout the digital advertising and media community as a client-focused thought leader with a deep understanding of the industry, its complexities and future trends.
Prior to joining InsightExpress, Jim held the position of Global Partner, Digital at Hall & Partners. There he drove the digital strategy, creation, roll-out and integration of digital products across Hall & Partners globally. Jim has also held a series of important positions at Ipsos, culminating in Senior Vice President - Digital Strategy. During his time at Ipsos he launched Ipsos ASI Digital, and drove the innovation and commercialization of advertising and brand research products, particularly for digital and cross-platform advertising.
In addition, Jim made significant contributions at both OTX and Synovate. At OTX in his role as Senior Vice President, Advertising & Brand Insights he was responsible for innovation and the go-to-market strategy for advertising research products and approaches. While there he also developed and implemented Live|Stream, a comprehensive technology to measure digital campaigns which became Ipsos' flagship cross-media product after the acquisition of OTX. At Synovate as Senior Vice President he managed a top-performing team with groups based in Chicago, New York City, and Atlanta and was responsible for servicing key global Synovate clients.
"We are thrilled to welcome Jim to the InsightExpress Leadership Team as Senior Vice President, Ad Measurement Solutions. During the time I've known Jim, I've been repeatedly impressed with his digital marketing measurement knowledge and the potential for innovation in our industry," said Drew Lipner, Co-CEO at InsightExpress. “He brings to the table deep industry expertise, an ability to conceive and direct truly powerful innovations, and a talent for identifying and exceeding client needs. This unique skill set will be a tremendous asset to InsightExpress, our clients and our partners. Jim's dedication to advancing the industry is very much in line with our goals here at InsightExpress, and I look forward to working together."
"The industry is changing at the fastest pace I've experienced in my career. I'm excited to join InsightExpress because it is a company that is known for helping clients make sense of this massive shift in media behavior we are all witnessing," said Jim Forrest, Senior Vice President, Ad Measurement Solutions at InsightExpress. "I have no doubt the next few years will be an incredibly exciting time for all of us in the media and marketing analytics field."
Jim graduated from Fairfield University with a B.A. in Psychology. He also holds a Ph.D. in Social and Personality Psychology from the University of Massachusetts, Amherst.
InsightExpress is a leading provider of media analytics and marketing accountability solutions for brand marketers. The company's proprietary solutions provide a holistic approach to advertising measurement that quantifies the return on marketing investment for online, mobile, tablet and cross-media campaigns. With vast industry expertise, inventive methodologies and an exclusive brand marketing analytics platform, InsightExpress helps agencies, publishers and advertisers to measure and optimize their marketing initiatives across digital and non-digital media. Founded in 1999, InsightExpress is headquartered in Stamford, CT, with offices in San Francisco and New York. For more information, please visit our website at www.insightexpress.com or call us at 203.406.3233.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 28, 2016 03:00 PM EDT Reads: 3,857
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 28, 2016 02:45 PM EDT Reads: 1,736
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 28, 2016 02:30 PM EDT Reads: 2,918
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 28, 2016 02:30 PM EDT Reads: 3,288
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Sep. 28, 2016 02:00 PM EDT Reads: 4,411
We’ve been doing it for years, decades for some. How many websites have you created accounts on? Your bank, your credit card companies, social media sites, hotels and travel sites, online shopping sites, and that’s just the start. We do it often without even thinking about it, quickly entering our personal information, our data, in a plethora of systems. Sometimes we’re not even aware of the information we are providing. It could be very personal information (think of the security questions you ...
Sep. 28, 2016 02:00 PM EDT Reads: 4,745
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Sep. 28, 2016 01:57 PM EDT Reads: 190
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Sep. 28, 2016 01:23 PM EDT Reads: 220
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Sep. 28, 2016 01:00 PM EDT Reads: 3,547
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Sep. 28, 2016 01:00 PM EDT Reads: 157
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
Sep. 28, 2016 01:00 PM EDT Reads: 1,104
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Sep. 28, 2016 12:30 PM EDT Reads: 5,098
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Sep. 28, 2016 12:30 PM EDT Reads: 4,113
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Sep. 28, 2016 12:30 PM EDT Reads: 1,046
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Sep. 28, 2016 12:20 PM EDT Reads: 195