Welcome!

News Feed Item

Winnebago announces launch of an innovative RV lifestyle website

FOREST CITY, Iowa, March 13, 2014 /PRNewswire/ -- Today, Winnebago Industries (WGO) announced the launch of the RV industry's first lifestyle website.  The site, www.winnebagolife.com, nicknamed goLife, brings a fresh perspective to the RV industry.

www.winnebagolife.com, nicknamed goLife." border="0" alt="Winnebago launches innovative RV lifestyle website, www.winnebagolife.com, nicknamed goLife." align="middle" src="http://photos.prnewswire.com/prnvar/20140313/CG82825"/>

The goLife website will have continuing features that include stories on owners' lifestyles, in-depth articles featuring the company's latest vehicles, a product showcase for apps and travel accessories, stories and pictures from owners, and a look ahead to new trends in the industry.

"For years, Winnebago has been an innovator in recreational vehicle product design," said Kelli Harms, Winnebago's Marketing and Sales Promotion Manager. "With our new goLife website we plan to continue that innovation by bringing unique stories and fresh ideas that readers won't find in today's RV publications and websites.  Traditionally, manufacturers' websites are all about specifications and features, but that's only half the story.  We think that taking our readers behind the scenes with owner stories, in-depth interviews with Winnebago executives and designers, fun travel destinations, and unique product highlights will complete the other half of the Winnebago story."

Chad Reece, Director of Marketing explains, "Historically, the RV industry is slow to change.  Many of the traditional ways our customers used to learn about our products are now less important.  Today, by the time customers walk into a dealer, they already know a lot through on-line research.  Our goLife website, along with other social media tools, will be invaluable in helping our customers learn about our products and, of equal importance, share the fun and excitement that our Winnebago owners experience."

"And to best communicate the Winnebago and RV lifestyle, we've done something pretty innovative," Harms continues, "we've reached out to one of our Winnebago owners to be our editor/blogger-in-chief.  Last year Don and Terry Cohen traveled 25,000 miles in their new Itasca Navion.  Don created a personal website to share their adventures and insights with their friends.  Don's been a successful entrepreneur for four decades and has written, photographed and produced award-winning videos for years. As the goLife editor, he brings a true – 'been there, doing that' approach."

"It's a dream assignment," says Cohen. "A year before we bought our Navion, I was all over the Internet learning about RVs.  While I viewed hundreds of sites and videos, I didn't see many that were very well written or produced.  I'm super excited that the new goLife website is going to add some long overdue sophistication to the RV industry. We know full well that there are a lot of misperceptions about RVing and I think our goLife site is going to be a fresh voice in getting people to think differently about RVing as a fun travel option."

About Winnebago

Winnebago, "The Most Recognized Name in Motorhomes®", is a leading U.S. manufacturer of recreation vehicles, which are used primarily in leisure travel and outdoor recreation activities.  The Company and its subsidiary build quality motorhomes, travel trailers, fifth wheel products and transit buses under the Winnebago, Itasca, Winnebago Touring Coach, SunnyBrook and Metro brand names.  Winnebago Industries has received the Quality Circle Award from the Recreation Vehicle Dealers Association every year since 1996.  The Company's common stock is listed on the New York and Chicago Stock Exchanges and traded under the symbol WGO.  Options for the Company's common stock are traded on the Chicago Board Options Exchange.  For access to Winnebago Industries' investor relations material or to add your name to an automatic email list for Company news releases, visit, http://www.winnebagoind.com/investor.html.

For more information, contact:

Sheila Davis


641/585-6803


[email protected]

Photo - http://photos.prnewswire.com/prnh/20140313/CG82825

SOURCE Winnebago Industries, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
Transformation Abstract Encryption and privacy in the cloud is a daunting yet essential task for both security practitioners and application developers, especially as applications continue moving to the cloud at an exponential rate. What are some best practices and processes for enterprises to follow that balance both security and ease of use requirements? What technologies are available to empower enterprises with code, data and key protection from cloud providers, system administrators, inside...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...