|By PR Newswire||
|March 13, 2014 10:39 AM EDT||
BIEL, Switzerland, March 13, 2014 /PRNewswire/ --
Dynamic Swiss watch brand, Maurice Lacroix, is pleased to announce a three-year partnership agreement with FC Barcelona - considered as one of the world's most prestigious football clubs with a global fan base of over 300 million admirers and 100 million social media followers. Becoming the "FC Barcelona Official Watch Partner" represents a landmark in the history of Maurice Lacroix. Through this innovative partnership, Maurice Lacroix and FC Barcelona will join in facilitating access to the world of high-quality Swiss luxury for football fans and watch aficionados alike.
More than a partnership
The watchmaker brings unparalleled savoir-faire in luxury goods marketing to the playing field, and in turn, will benefit from increased brand awareness with 300 million fans and the added emotion of sharing in FC Barcelona's cult status.
Through this outstanding partnership, FC Barcelona and Maurice Lacroix aim to remain close to their fans, speak the same language, and offer every one of them a high-quality Swiss luxury product. An affordable "fan's" watch will provide an entry-level opportunity for Swiss timepiece ownership. For lovers of mechanical timepieces or for those wishing to make the big jump, a stunning "player's" watch and a sophisticated "executive" model will also be sold in all FC Barcelona boutiques and in the extensive worldwide network of official Maurice Lacroix retailers.
Within Europe's biggest stadium, the partnership will be communicated through an array of impressive assets such as the 4th referee LCD screen, giant Maurice Lacroix clocks and an exclusive presence in all VIP areas of Camp Nou.
In reaching this agreement, Maurice Lacroix and FC Barcelona, two organizations known for their progressive thinking, have conceived much more than a partnership. Their concerted entrepreneurial spirit and intuitive commercial thinking ability is the start of a dynamic new chapter in both parties' history.
More than a club
FC Barcelona is proud of its Swiss origins (the club was founded by Hans Gamper from Winterthur), just as it is proud of being the emblem of the local Catalan community. But FC Barcelona is much "more than a club", as expressed in its motto "més que un club". FC Barcelona is the No. 1 sports club in the world in many respects. It has won all football's most prestigious trophies multiple times. It attracts only the best players in the world. It displays an amazing and unique one-touch style of football. It invests in and nurtures the most promising talents, and supports numerous charitable organizations.
Built on the values of ambition, quality, creativity and style, FC Barcelona is a legend, an iconic club with a winning formula that has attracted a global fan base of over 300 million admirers.
More than a watch
Since the launch of its first watch in 1975, the stylish Swiss watches conceived by the creative and ambitious design team at Maurice Lacroix have gained international recognition. Maurice Lacroix timepieces offer eclectic and playful designs, patented technologies and new ultra-performing materials. All are imbued with the enduring values of quality, reliability and authenticity.
Just like FC Barcelona, Maurice Lacroix is a symbol of success that is all about style, substance, and a relentless passion for progress. Riding this wave of shared values and ambitions, the Swiss watchmaker and the Catalan football club make a perfect team in jointly exploring innovative ways of reaching out to both football fans and watch lovers.
YOUR TIME IS NOW. OUR TIME IS NOW.
"FC Barcelona is proud to launch a partnership with such a modern and dynamic brand as Maurice Lacroix. We are convinced that the success of this strategic alliance will have a global impact."
Josep Maria Bartomeu, President of FC Barcelona
"Maurice Lacroix is proud and very excited about this exceptional partnership. Our brands relentlessly strive for perfection and together we will form an impressive, striking and successful team."
Marc Gläser, Managing Director of Maurice Lacroix
About Maurice Lacroix
Maurice Lacroix is based in Saignelégier, located in the Jura region, an area noted for its watchmaking prowess. In 2006, the Swiss watchmaking company designed and developed it first in-house movement and over successive years this has grown to 13 in-house Manufacture calibres.
The company has won ten major awards for its watches over the years, with industry panels recognizing its ingenious creativity and craftsmanship. Maurice Lacroix produces 90,000 watches per year and has 3,000 points of sale. It continues to grow, based on a winning formula of quality, reliability and authenticity, expressed through playful and eclectic designs backed by patented technologies and high-performing materials. The company relentlessly seeks new and innovative ways of depicting time, whilst always respecting Swiss watchmaking craftsmanship. It is this "Passion for Progress" which is at the heart of the brand's culture.
On July 1, 2011, DKSH, a Swiss company based in Zürich and a leading service-provider for market expansion in Asia, acquired a controlling stake in the Maurice Lacroix group. With 735 subsidiaries and 26'700 employees, DKSH is present in 35 countries and generated net sales of 9.6 billion Swiss francs in 2013.
International PR & Sponsoring Manager
Tel. +41-79-598-26-56, E-Mail: [email protected]
Access to media & PR database (no password required)
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at Built.io, examined how Docker has evolved into a highly effective tool for application del...
Nov. 27, 2015 12:00 AM EST Reads: 330
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Nov. 26, 2015 11:00 PM EST Reads: 413
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Nov. 26, 2015 10:00 PM EST Reads: 391
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Nov. 26, 2015 09:30 PM EST Reads: 391
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Nov. 26, 2015 04:00 PM EST Reads: 381
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Nov. 26, 2015 03:30 PM EST Reads: 444
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Nov. 26, 2015 03:30 PM EST Reads: 524
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Nov. 26, 2015 03:15 PM EST Reads: 520
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. ...
Nov. 26, 2015 02:15 PM EST Reads: 498
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
Nov. 26, 2015 01:00 PM EST Reads: 392
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Nov. 26, 2015 01:00 PM EST Reads: 290
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 26, 2015 12:00 PM EST Reads: 151
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 26, 2015 11:30 AM EST Reads: 121
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 26, 2015 11:00 AM EST Reads: 125
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 26, 2015 11:00 AM EST Reads: 445