|By PR Newswire||
|March 13, 2014 10:39 AM EDT||
BIEL, Switzerland, March 13, 2014 /PRNewswire/ --
Dynamic Swiss watch brand, Maurice Lacroix, is pleased to announce a three-year partnership agreement with FC Barcelona - considered as one of the world's most prestigious football clubs with a global fan base of over 300 million admirers and 100 million social media followers. Becoming the "FC Barcelona Official Watch Partner" represents a landmark in the history of Maurice Lacroix. Through this innovative partnership, Maurice Lacroix and FC Barcelona will join in facilitating access to the world of high-quality Swiss luxury for football fans and watch aficionados alike.
More than a partnership
The watchmaker brings unparalleled savoir-faire in luxury goods marketing to the playing field, and in turn, will benefit from increased brand awareness with 300 million fans and the added emotion of sharing in FC Barcelona's cult status.
Through this outstanding partnership, FC Barcelona and Maurice Lacroix aim to remain close to their fans, speak the same language, and offer every one of them a high-quality Swiss luxury product. An affordable "fan's" watch will provide an entry-level opportunity for Swiss timepiece ownership. For lovers of mechanical timepieces or for those wishing to make the big jump, a stunning "player's" watch and a sophisticated "executive" model will also be sold in all FC Barcelona boutiques and in the extensive worldwide network of official Maurice Lacroix retailers.
Within Europe's biggest stadium, the partnership will be communicated through an array of impressive assets such as the 4th referee LCD screen, giant Maurice Lacroix clocks and an exclusive presence in all VIP areas of Camp Nou.
In reaching this agreement, Maurice Lacroix and FC Barcelona, two organizations known for their progressive thinking, have conceived much more than a partnership. Their concerted entrepreneurial spirit and intuitive commercial thinking ability is the start of a dynamic new chapter in both parties' history.
More than a club
FC Barcelona is proud of its Swiss origins (the club was founded by Hans Gamper from Winterthur), just as it is proud of being the emblem of the local Catalan community. But FC Barcelona is much "more than a club", as expressed in its motto "més que un club". FC Barcelona is the No. 1 sports club in the world in many respects. It has won all football's most prestigious trophies multiple times. It attracts only the best players in the world. It displays an amazing and unique one-touch style of football. It invests in and nurtures the most promising talents, and supports numerous charitable organizations.
Built on the values of ambition, quality, creativity and style, FC Barcelona is a legend, an iconic club with a winning formula that has attracted a global fan base of over 300 million admirers.
More than a watch
Since the launch of its first watch in 1975, the stylish Swiss watches conceived by the creative and ambitious design team at Maurice Lacroix have gained international recognition. Maurice Lacroix timepieces offer eclectic and playful designs, patented technologies and new ultra-performing materials. All are imbued with the enduring values of quality, reliability and authenticity.
Just like FC Barcelona, Maurice Lacroix is a symbol of success that is all about style, substance, and a relentless passion for progress. Riding this wave of shared values and ambitions, the Swiss watchmaker and the Catalan football club make a perfect team in jointly exploring innovative ways of reaching out to both football fans and watch lovers.
YOUR TIME IS NOW. OUR TIME IS NOW.
"FC Barcelona is proud to launch a partnership with such a modern and dynamic brand as Maurice Lacroix. We are convinced that the success of this strategic alliance will have a global impact."
Josep Maria Bartomeu, President of FC Barcelona
"Maurice Lacroix is proud and very excited about this exceptional partnership. Our brands relentlessly strive for perfection and together we will form an impressive, striking and successful team."
Marc Gläser, Managing Director of Maurice Lacroix
About Maurice Lacroix
Maurice Lacroix is based in Saignelégier, located in the Jura region, an area noted for its watchmaking prowess. In 2006, the Swiss watchmaking company designed and developed it first in-house movement and over successive years this has grown to 13 in-house Manufacture calibres.
The company has won ten major awards for its watches over the years, with industry panels recognizing its ingenious creativity and craftsmanship. Maurice Lacroix produces 90,000 watches per year and has 3,000 points of sale. It continues to grow, based on a winning formula of quality, reliability and authenticity, expressed through playful and eclectic designs backed by patented technologies and high-performing materials. The company relentlessly seeks new and innovative ways of depicting time, whilst always respecting Swiss watchmaking craftsmanship. It is this "Passion for Progress" which is at the heart of the brand's culture.
On July 1, 2011, DKSH, a Swiss company based in Zürich and a leading service-provider for market expansion in Asia, acquired a controlling stake in the Maurice Lacroix group. With 735 subsidiaries and 26'700 employees, DKSH is present in 35 countries and generated net sales of 9.6 billion Swiss francs in 2013.
International PR & Sponsoring Manager
Tel. +41-79-598-26-56, E-Mail: [email protected]
Access to media & PR database (no password required)
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 26, 2016 04:15 AM EDT Reads: 1,155
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 26, 2016 03:45 AM EDT Reads: 1,003
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
Oct. 26, 2016 03:45 AM EDT Reads: 1,318
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Oct. 26, 2016 02:30 AM EDT Reads: 4,080
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 26, 2016 02:30 AM EDT Reads: 1,467
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 26, 2016 02:30 AM EDT Reads: 1,063
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 26, 2016 01:45 AM EDT Reads: 2,746
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 26, 2016 01:15 AM EDT Reads: 3,110
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Oct. 26, 2016 12:15 AM EDT Reads: 4,131
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 26, 2016 12:00 AM EDT Reads: 1,046
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 26, 2016 12:00 AM EDT Reads: 34,222
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Oct. 26, 2016 12:00 AM EDT Reads: 3,871
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Oct. 26, 2016 12:00 AM EDT Reads: 3,192
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Oct. 25, 2016 11:45 PM EDT Reads: 2,995
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 25, 2016 10:15 PM EDT Reads: 987