Welcome!

News Feed Item

Florida Georgia Line Helps Fight Hunger Nationwide

Record-breaking duo joins General Mills, Big Machine Label Group and Feeding America to launch third Outnumber Hunger™ campaign supporting local food banks

MINNEAPOLIS, March 12, 2014 /PRNewswire/ -- General Mills today announced the launch of its third annual Outnumber Hunger campaign, which has provided more than 25 million meals to Americans in need as part of a partnership with Feeding America and Big Machine Label Group. Each year a talented roster of popular music artists join the initiative to raise awareness for the hunger issue, which affects 49 million Americas, according to the USDA. The Outnumber Hunger campaign officially kicks off today with country sensation Florida Georgia Line as the face of the 2014 campaign.

Record-breaking duo Florida Georgia Line joins General Mills, Big Machine Label Group and Feeding America to launch third Outnumber Hunger™ campaign supporting local food banks.

"Through our experiences with Outnumber Hunger, we have learned the far reach of hunger in America, affecting people from all different backgrounds," said Tyler Hubbard, the Georgia half of Florida Georgia Line. "This year, we're proud to take an even bigger role in the fight against hunger and rally the nation to help those in need."   

Florida Georgia Line and additional Big Machine Label Group artists will be featured on boxes for more than 90 popular General Mills' products, from Cheerios and Betty Crocker to Yoplait and Nature Valley. By entering a code from these specially marked boxes online, Americans can help Feeding America secure five meals on behalf of a local food bank based upon the ZIP code entered.

"Our artists are proud to raise their voices with General Mills and Feeding America to highlight the troubling hunger issues that so many Americans face day-to-day," said Scott Borchetta, president and CEO of Big Machine Label Group. "This powerful group of partners is using its collective voice to rally Americans and help the 49 million people across our country who struggle with hunger."

For every code entered by Jan. 31, 2015 at outnumberhunger.com, General Mills will donate 55.5 cents to Feeding America, with a maximum total donation of $1.2 million. General Mills has already donated $600,000 and will donate up to an additional $600,000 based on online code entry.

Outnumber Hunger's 2014 campaign is marked with a special live concert on Friday, April 4, at The LINQ in Las Vegas, featuring reigning ACM New Artist of the Year Florida Georgia Line, Superstar group Rascal Flatts, ACM New Artist nominee Justin Moore and hot newcomers Thomas Rhett, The Cadillac Three, Cassadee Pope and Danielle BradberyOutnumber Hunger Live! is part of the ACM Party for a Cause Festival, a two-day festival leading up to the 49th Annual ACM Awards on April 6. Concert attendees will have the opportunity to help Feeding America secure meals through special on-site activities.

"Innovative programs like Outnumber Hunger help us provide critical support nationwide to our neighbors and community members, in our work to solve hunger in America," said Bob Aiken, CEO of Feeding America, the nation's leading domestic hunger-relief organization.

Outnumber Hunger comes as part of a more than 30-year relationship between General Mills and Feeding America's network of food banks.

"For us, the decision to confront the hunger epidemic in America is a simple one," said Cheryl Welch, director, Outnumber Hunger at General Mills. "As a leading food company in the United States, we feel a responsibility to help address the issue and give people an easy way to support the one in six Americans struggling with hunger."  

About General Mills
General Mills is one the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.

About Big Machine Label Group
At the helm of the independent Big Machine Label Group is industry veteran Scott Borchetta, who serves as President and CEO. The conglomerate encompasses Big Machine Records (founded in 2005), The Valory Music Co. (founded in 2007) and Republic Nashville (a partnership with Universal Republic founded in 2009 with Jimmy Harnen serving as President). The Big Machine Label Group's current artist roster includes Multi-Platinum superstars Taylor Swift, Rascal Flatts, Tim McGraw and Reba; Platinum sensations The Band Perry and Florida Georgia Line; Legendary group The Mavericks; Gold-selling artists Brantley Gilbert and Justin Moore; Chart-topping act Eli Young Band as well as Hot newcomers Thomas Rhett, Cassadee Pope, RaeLynn, Laura Bell Bundy, The Cadillac Three and Danielle Bradbery, in addition to a Country tribute to Well-known rockers Motley Crue and soundtracks for ABC's hit drama "NASHVILLE." BMLG artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Award and People's Choice Award accolades as well as Brit Award and JUNO Award nominations. In 2012 BMLG rejuvenated its publishing arm with Big Machine Music, which has created a joint venture with Lukasz "Dr. Luke" Gottwald's Prescription Songs, allowing the two companies to co-publish songwriters and artists whose unique talents translate across genres. Big Machine was also the first-ever label to align with terrestrial radio for performance royalty rights. The label group has also forayed into the racing world, sponsoring the Brickyard 400 as well as back-to-back Indy500 drivers.

About Feeding America
Feeding America is a nationwide network of more than 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 37 million people through 61,000 food pantries, soup kitchens, and shelters in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit http://www.feedingamerica.org/. Find us on Facebook at www.facebook.com/FeedingAmerica or follow us on Twitter at www.twitter.com/FeedingAmerica.

 

http://www.outnumberhunger.com) features country sensation Florida Georgia Line as the face of its 2014 campaign. Florida Georgia Line will be featured on specially marked packages of a wide variety of General Mills’ products, including Cheerios." border="0" alt="Outnumber Hunger (http://www.outnumberhunger.com) features country sensation Florida Georgia Line as the face of its 2014 campaign. Florida Georgia Line will be featured on specially marked packages of a wide variety of General Mills’ products, including Cheerios." align="middle" src="http://photos.prnewswire.com/prnvar/20140312/NY81458-b"/>

 

Outnumber Hunger Logo.

 

Photo: http://photos.prnewswire.com/prnh/20140312/NY81458-a
Photo: http://photos.prnewswire.com/prnh/20140312/NY81458-b
Logo: http://photos.prnewswire.com/prnh/20140312/NY81458LOGO-c

SOURCE General Mills

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...