|By PR Newswire||
|March 13, 2014 11:32 AM EDT||
In the news release, Three-Quarters Of Americans Say Sustainability Is A Priority When Making Food Purchasing Decisions, According To New Cone Communications Research, issued 13-Mar-2014 by Cone Communications, Inc. over PR Newswire, we are advised by the company that the second paragraph, first sentence, should read "A number of specific health and sustainability issues rose to the top as most important when hitting the grocery aisles, including food safety (93%) and nutritional value (92%)." rather than "A number of specific health and sustainability issues rose to the top as most important when hitting the grocery aisles, including food safety (94%) and nutritional value (74%)." as originally issued inadvertently. The complete, corrected release follows:
Three-Quarters Of Americans Say Sustainability Is A Priority When Making Food Purchasing Decisions, According To New Cone Communications Research
Consumers willing to pay more for locally produced foods and want companies to provide more sustainable food options
BOSTON, March 13, 2014 /PRNewswire/ -- Americans are willing to sacrifice variety and dollars in order to eat more consciously, according to the 2014 Cone Communications Food Issues Trend Tracker. Although family satisfaction reigns supreme (97%), shoppers consider health and nutrition (93%) and sustainability (77%) important factors when deciding what to buy.
A number of specific health and sustainability issues rose to the top as most important when hitting the grocery aisles, including food safety (93%) and nutritional value (92%). But at least two-thirds of Americans prioritize a variety of other issues as significant factors in deciding what makes it into the shopping cart, including:
- 74% locally produced
- 69% sustainable packaging
- 69% animal welfare
- 67% non-GMO
- 65% protects and renews natural resources
Consumers Are Willing to Pay More to Eat Local
Nearly nine-out-of-10 Americans (89%) consider where a product is produced when making food purchasing decisions, and two-thirds (66%) would pay more for food that is produced close to home. Although locally sourced food provides environmental, economic and health benefits, consumers state supporting local businesses (64%) is the primary reason for buying local. Other motives include:
- 39% believes the taste and quality of the product is better
- 31% has more trust in the standards for locally produced foods than other regions or countries
- 28% believes the products are healthier
- 26% thinks it's better for the environment when food doesn't travel as far
Americans' convictions are so strong in their commitment to purchase locally produced foods that nearly half (46%) would sacrifice variety to do so.
"As the local food movement goes mainstream, it's not just about the 'mom and pop shop' or farm stand. Even large companies have a role to talk about where they source food and the respective impacts on local communities," says Alison DaSilva, executive vice president, Cone Communications. "Using local as a broader value proposition helps companies of all sizes talk about the social and environmental benefits of responsible sourcing."
Americans Seek Sustainable Food Options to Help the World and Themselves
More than eight-in-10 Americans (83%) consider sustainability when buying food and would like to see more options available that protect the environment (81%). Their motivations span from the altruistic to the self-serving, including:
- 43% of Americans want to do their part to protect and preserve the environment
- 39% believes the quality/taste is better
- 38% wants to show their support for companies who are doing the right thing
- 27% believes the products are healthier
Consumers look to companies to help them understand the broader implications of their food purchasing decisions, with nearly three-quarters (74%) stating they want companies to do a better job explaining how their purchases impact the environment.
"Although consumers are shopping with an eye toward sustainability, they are equally motivated by personal needs and a desire to improve society," says Liz Gorman, senior vice president – Sustainable Business Practices, Cone Communications. "Messaging must be two-fold. Companies must clearly demonstrate the impact consumers' purchases are having on the environment, while reinforcing health, taste and quality attributes."
GMO Confusion Persists – Consumers Look to Companies for Information
Eighty-four percent of consumers want companies to disclose information and educate them on GMOs in products because more than half (55%) say they don't know whether GMOs are good or bad for them. Despite this confusion, three-in-five Americans are on the lookout for non GMO-labeled foods when shopping. Reasons include:
- 39% believes non-GMO foods are healthier
- 32% worries about the effects on the environment
- 24% questions the ethics behind the use of GMOs
"The GMO debate is dominating media and social channels," says Gorman. "Consumers are confused and the onus is on companies to help them understand GMOs and be transparent about if and how GMOs are used in the products they are buying."
Americans Rely on Friends and Family in Making Food Purchase Decisions
It's no surprise Americans are most influenced by those closest to them when it comes to food purchasing decisions, with spouse or partner (45%), friends (27%) and kids (19%) topping the list. Yet, food companies and healthcare providers (16%) are close behind as the next most influential sources of information. Americans are not only choosing who they listen to but also when they access information, with 43 percent of consumers accessing information online throughout the day.
"Today's food and beverage companies have an opportunity to connect with consumers on the issues they care about, with the people they trust, in the channels where they are," DaSilva says. "The days of empty claims and blanketed approaches to marketing to consumers are over; consumers want to know their favorite food brands understand their unique needs and what matters most to them."
Women and Millennials Take a Stance on Food Issues
There's no question women are the most thoughtful and empathetic consumers on a variety of health and sustainability issues, and although both men and women are shopping with sustainability and local in mind, women are more likely to do so for selfless reasons:
- Women are more likely to consider sustainability because they want to do their part to protect the environment (50% vs. 36% of men), while men are more motivated by taste and quality (41% vs. 38% of women).
- Women are more passionate about local food options. They are more likely to pay more (73% vs. 60% of men) and will sacrifice variety to eat local (52% vs. 38% of men).
Millennials, ages 18-24, have a somewhat different take on the most important health and sustainability food issues. Beyond food safety and nutrition, other priorities include:
- 72% protect and renew natural resources (vs. 65% U.S. average)
- 66% organic (vs. 52% U.S. average)
- 66% supports a social issue and/or charity (vs. 49% U.S. average)
- 61% locally produced (vs. 74% U.S. average)
"Grocery shopping decisions no longer hinge on price and taste alone. Consumers worry about where their food is made, what's in it and how it affects the environment," says DaSilva. "The stakes are higher for companies to not only provide food options that meet consumers' modern needs but communicate attributes in a clear and transparent way."
About the Research
The 2014 Cone Communications Food Issues Trend Tracker presents the findings of an online survey conducted February 3-6, 2014 by ORC International among a demographically representative sample of 1,003 adults, comprising 500 men and 503 women 18 years of age and older. The margin of error associated with a sample of this size is +/- 3% at a 95% level of confidence. Some figures may not add up to 100 percent due to rounding.
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate social responsibility, nonprofit marketing, corporate communications and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Cone Communications, Inc.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Apr. 23, 2017 01:45 AM EDT Reads: 8,481
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
Apr. 23, 2017 01:00 AM EDT Reads: 1,422
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Apr. 22, 2017 11:45 PM EDT Reads: 2,005
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Apr. 22, 2017 11:15 PM EDT Reads: 1,392
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Apr. 22, 2017 10:15 PM EDT Reads: 1,757
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Apr. 22, 2017 10:15 PM EDT Reads: 1,781
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Apr. 22, 2017 09:15 PM EDT Reads: 3,426
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Apr. 22, 2017 08:00 PM EDT Reads: 1,790
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Apr. 22, 2017 06:15 PM EDT Reads: 1,093
Cybersecurity is a critical component of software development in many industries including medical devices. However, code is not always written to be robust or secure from the unknown or the unexpected. This gap can make medical devices susceptible to cybersecurity attacks ranging from compromised personal health information to life-sustaining treatment. In his session at @ThingsExpo, Clark Fortney, Software Engineer at Battelle, will discuss how programming oversight using key methods can incre...
Apr. 22, 2017 05:45 PM EDT Reads: 3,628
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Apr. 22, 2017 05:30 PM EDT Reads: 2,133
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Apr. 22, 2017 04:30 PM EDT Reads: 1,645
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Apr. 22, 2017 03:15 PM EDT Reads: 2,298
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
Apr. 22, 2017 03:00 PM EDT Reads: 642
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Apr. 22, 2017 03:00 PM EDT Reads: 1,357