Welcome!

News Feed Item

/C O R R E C T I O N -- Cone Communications, Inc./

In the news release, Three-Quarters Of Americans Say Sustainability Is A Priority When Making Food Purchasing Decisions, According To New Cone Communications Research, issued 13-Mar-2014 by Cone Communications, Inc. over PR Newswire, we are advised by the company that the second paragraph, first sentence, should read "A number of specific health and sustainability issues rose to the top as most important when hitting the grocery aisles, including food safety (93%) and nutritional value (92%)." rather than "A number of specific health and sustainability issues rose to the top as most important when hitting the grocery aisles, including food safety (94%) and nutritional value (74%)." as originally issued inadvertently. The complete, corrected release follows:

Three-Quarters Of Americans Say Sustainability Is A Priority When Making Food Purchasing Decisions, According To New Cone Communications Research

Consumers willing to pay more for locally produced foods and want companies to provide more sustainable food options

BOSTON, March 13, 2014 /PRNewswire/ -- Americans are willing to sacrifice variety and dollars in order to eat more consciously, according to the 2014 Cone Communications Food Issues Trend Tracker. Although family satisfaction reigns supreme (97%), shoppers consider health and nutrition (93%) and sustainability (77%) important factors when deciding what to buy.

Cone Communications

A number of specific health and sustainability issues rose to the top as most important when hitting the grocery aisles, including food safety (93%) and nutritional value (92%). But at least two-thirds of Americans prioritize a variety of other issues as significant factors in deciding what makes it into the shopping cart, including:

  • 74% locally produced
  • 69% sustainable packaging
  • 69% animal welfare
  • 67% non-GMO
  • 65% protects and renews natural resources

Consumers Are Willing to Pay More to Eat Local

Nearly nine-out-of-10 Americans (89%) consider where a product is produced when making food purchasing decisions, and two-thirds (66%) would pay more for food that is produced close to home. Although locally sourced food provides environmental, economic and health benefits, consumers state supporting local businesses (64%) is the primary reason for buying local. Other motives include:

  • 39% believes the taste and quality of the product is better
  • 31% has more trust in the standards for locally produced foods than other regions or countries
  • 28% believes the products are healthier
  • 26% thinks it's better for the environment when food doesn't travel as far

Americans' convictions are so strong in their commitment to purchase locally produced foods that nearly half (46%) would sacrifice variety to do so.

"As the local food movement goes mainstream, it's not just about the 'mom and pop shop' or farm stand. Even large companies have a role to talk about where they source food and the respective impacts on local communities," says Alison DaSilva, executive vice president, Cone Communications. "Using local as a broader value proposition helps companies of all sizes talk about the social and environmental benefits of responsible sourcing."

Americans Seek Sustainable Food Options to Help the World and Themselves

More than eight-in-10 Americans (83%) consider sustainability when buying food and would like to see more options available that protect the environment (81%). Their motivations span from the altruistic to the self-serving, including:

  • 43% of Americans want to do their part to protect and preserve the environment
  • 39% believes the quality/taste is better
  • 38% wants to show their support for companies who are doing the right thing
  • 27% believes the products are healthier

Consumers look to companies to help them understand the broader implications of their food purchasing decisions, with nearly three-quarters (74%) stating they want companies to do a better job explaining how their purchases impact the environment.

"Although consumers are shopping with an eye toward sustainability, they are equally motivated by personal needs and a desire to improve society," says Liz Gorman, senior vice president – Sustainable Business Practices, Cone Communications. "Messaging must be two-fold. Companies must clearly demonstrate the impact consumers' purchases are having on the environment, while reinforcing health, taste and quality attributes."

GMO Confusion Persists – Consumers Look to Companies for Information

Eighty-four percent of consumers want companies to disclose information and educate them on GMOs in products because more than half (55%) say they don't know whether GMOs are good or bad for them. Despite this confusion, three-in-five Americans are on the lookout for non GMO-labeled foods when shopping. Reasons include:

  • 39% believes non-GMO foods are healthier
  • 32% worries about the effects on the environment
  • 24% questions the ethics behind the use of GMOs

"The GMO debate is dominating media and social channels," says Gorman. "Consumers are confused and the onus is on companies to help them understand GMOs and be transparent about if and how GMOs are used in the products they are buying."

Americans Rely on Friends and Family in Making Food Purchase Decisions

It's no surprise Americans are most influenced by those closest to them when it comes to food purchasing decisions, with spouse or partner (45%), friends (27%) and kids (19%) topping the list. Yet, food companies and healthcare providers (16%) are close behind as the next most influential sources of information. Americans are not only choosing who they listen to but also when they access information, with 43 percent of consumers accessing information online throughout the day.

"Today's food and beverage companies have an opportunity to connect with consumers on the issues they care about, with the people they trust, in the channels where they are," DaSilva says. "The days of empty claims and blanketed approaches to marketing to consumers are over; consumers want to know their favorite food brands understand their unique needs and what matters most to them."

Women and Millennials Take a Stance on Food Issues

There's no question women are the most thoughtful and empathetic consumers on a variety of health and sustainability issues, and although both men and women are shopping with sustainability and local in mind, women are more likely to do so for selfless reasons:

  • Women are more likely to consider sustainability because they want to do their part to protect the environment (50% vs. 36% of men), while men are more motivated by taste and quality (41% vs. 38% of women).
  • Women are more passionate about local food options. They are more likely to pay more (73% vs. 60% of men) and will sacrifice variety to eat local (52% vs. 38% of men).

Millennials, ages 18-24, have a somewhat different take on the most important health and sustainability food issues. Beyond food safety and nutrition, other priorities include:

  • 72% protect and renew natural resources (vs. 65% U.S. average)
  • 66% organic (vs. 52% U.S. average)
  • 66% supports a social issue and/or charity (vs. 49% U.S. average)
  • 61% locally produced (vs. 74% U.S. average)

"Grocery shopping decisions no longer hinge on price and taste alone. Consumers worry about where their food is made, what's in it and how it affects the environment," says DaSilva. "The stakes are higher for companies to not only provide food options that meet consumers' modern needs but communicate attributes in a clear and transparent way."

About the Research
The 2014 Cone Communications Food Issues Trend Tracker presents the findings of an online survey conducted February 3-6, 2014 by ORC International among a demographically representative sample of 1,003 adults, comprising 500 men and 503 women 18 years of age and older. The margin of error associated with a sample of this size is +/- 3% at a 95% level of confidence. Some figures may not add up to 100 percent due to rounding.

About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate social responsibility, nonprofit marketing, corporate communications and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Logo - http://photos.prnewswire.com/prnh/20111004/NE79797LOGO

SOURCE Cone Communications, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...