Welcome!

News Feed Item

KIND And Kevin Durant Unveil New Initiative To Show It's Strong To Be Kind™

Partnership looks to change perceptions of Strength and Kindness, and to rally Americans to stand up; KIND will donate $1 million to Kevin Durant Charity Foundation to support programs that help promote the movement

NEW YORK, March 13, 2014 /PRNewswire/ -- KIND Healthy Snacks (KIND) and NBA star Kevin Durant today announced that they have partnered to launch a new cultural initiative that aims to challenge deep-rooted stereotypes and redefine cultural perceptions of strength and kindness.

KIND Healthy Snacks (KIND) and NBA star Kevin Durant unveil movement to show it's strong to be kind(TM). Partnership looks to change perceptions of strength and kindness, and to rally Americans to stand up. “Being strong doesn't mean anything unless you have respect for everyone around you,” says Durant. (Photo courtesy of KIND Healthy Snacks)

Through the initiative, the purpose-driven healthy snacks company and global basketball icon are looking to define kindness for what it really is – the greatest show of human strength. In conjunction with the program, KIND and Durant are looking for one million people to join them in taking the STRONG & KIND pledge to support a $1 million donation from KIND to the Kevin Durant Charity Foundation, which will be used to create programming for at-risk youth to teach them that it's strong to be kind™.

With this movement, both partners seek to flip ingrained definitions on their heads, so that society no longer views strength as dominance and superiority over others, and kindness as its opposite – a sign of weakness.

"As a pro athlete, I know it can be easy to focus on trash talk and negativity," said Durant, the NBA's leading scorer this season and five-time NBA All-Star. "Kindness can sometimes be mistaken for weakness, but I want to change that perception. The reality is that it takes a lot of strength to be kind."

"We don't tend to associate strength with kindness. Actually, the two are integrally connected," said Daniel Lubetzky, founder and CEO of KIND. "At KIND, we believe that it takes courage to go outside your comfort zone and do something kind, particularly when you need to stand up for someone else. Kevin exemplifies this on a daily basis. With this movement, we hope to start a conversation about how it's strong to be kind."

By taking the pledge at www.strongandkind.com, people are committing to:

  • Having the courage to be kind when others may not.
  • Looking out for those who can't look out for themselves.
  • Standing up when others would rather stand out.
  • Leaving their world a kinder place than they found it.
  • Being STRONG & KIND.

People are encouraged to join the movement at www.strongandkind.com, and to join in the conversation on social media through the hashtag #strongandkind.

About KIND Healthy Snacks
KIND was launched in 2004 with the aim of inspiring people to do the kind thing for your body, your taste buds, & your world®. From its delicious foods made from ingredients you can see & pronounce® to its commitment to social entrepreneurship, KIND is focused on making the world a little kinder one act (and snack) at a time. To further this mission, KIND launched KIND Causes in order to support socially impactful ideas with $10,000 each month. Additionally, KIND encourages its community to use the hashtag #kindawesome to capture kindness in their worlds. To view a living mural of all things #kindawesome and to learn more about KIND Causes, visit http://www.kindsnacks.com/dtkt/.

As for its award winning products, all KIND snacks are gluten free, and non GMO. KIND currently offers six different snack lines including: two lines of delicious whole nut & fruit bars, KIND Fruit & Nut® and KIND PLUS™; a line whole nut & spice bars that are naturally lower in sugar, KIND Nuts & Spices™; a line of KIND Healthy Grains™ Clusters made from five super grains; a line of chewy-with-a-crunch KIND Healthy Grains™ Bars; and a line of savory-flavored snacks featuring 10g of protein, STRONG & KIND™. To snack happy and become part of the community, visit www.kindsnacks.com.

About the Kevin Durant Charity Foundation (KDCF)
The Kevin Durant Charity Foundation is a not-for-profit, 501(c)(3) mission-based organization created by Mr. Kevin Durant to enrich the lives of at-risk youths from ages 6 to 18 through educational, athletic and social program support. A primary focus for the Foundation is to develop and establish the KD House, which will provide full-circle transitional housing for homeless families dedicated to improving their lives by moving them to permanent housing.

KIND Healthy Snacks (KIND) and NBA star Kevin Durant unveil movement to show it's strong to be kind(TM). Partnership looks to change perceptions of strength and kindness, and to rally Americans to stand up. “Being kind isn't a sign of weakness - you gotta be strong to be kind,” says Durant. (Photo courtesy of KIND Healthy Snacks)

 

KIND Healthy Snacks (KIND) and NBA star Kevin Durant unveil movement to show it's strong to be kind(TM). Partnership looks to change perceptions of strength and kindness, and to rally Americans to stand up. “There's a difference between standing up for my team and trying to be a standout,” says Durant. (Photo courtesy of KIND Healthy Snacks)

Related Links:
strongandkind.com 
KIND Healthy Snacks 
Kevin Durant

Photo - http://photos.prnewswire.com/prnh/20140313/NY82343-a 
Photo - http://photos.prnewswire.com/prnh/20140313/NY82343-b 
Photo - http://photos.prnewswire.com/prnh/20140313/NY82343-c

SOURCE KIND Healthy Snacks

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. ...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Here are the Top 20 Twitter Influencers of the month as determined by the Kcore algorithm, in a range of current topics of interest from #IoT to #DeepLearning. To run a real-time search of a given term in our website and see the current top influencers, click on the topic name. Among the top 20 IoT influencers, ThingsEXPO ranked #14 and CloudEXPO ranked #17.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...