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La Rukico Among The First NY Custom Tailors To Offer High-tech Dormeuil "Iconik" Fabric To Men


NEW YORK, March 13, 2014 /PRNewswire/ -- La Rukico Tailors, which outfits top executives in the New York metropolitan area, has paired with leading fabric house, Dormeuil, to bring a newly designed all-weather Australian wool fabric to the United States called "Iconik."   The performance technology of this Australian wool insulates, allowing it to lock in heat in the winter and repel it in the summer.

Iconik fabric is made only from the longest, crimped filament fibers creating a super fine, but stretchy material with pockets that lock air in-between each fiber. This allows La Rukico's hand-made suits to be worn all year round and to be a better fit to each customer.

"Today, there is so much more than color and fit to a custom suit. The fabric has become the differentiator and we see more and more men taking an interest in unique weaves and performance fabrics that bring greater value to their selections," said La Rukico Tailors Founder Kelly Ramchandani. "Because of its weave, Iconik actually provides a better, more comfortable fit, while also offering unique temperature regulating features which is becoming more important for consumers."

Iconik fabric is certified by Woolmark, the global authority on merino wool. The fabric holds a modern matte appearance. It is versatile and durable, lightweight and superfine allowing it to be worn all year round. Iconik suits are exclusive to La Rukico Tailors' Manhattan shop.

La Rukico offers more than 10,000 fabrics for their customers to choose from, including exclusive ones such as Iconik. Twelve to 14 measurements are taken for custom shirts and pants, and 35 for custom suits. All are made by hand. La Rukico Tailors has designed beautifully crafted and fitted made to order men's suits, shirts, formalwear, and topcoats for an international plethora of clientele since 1972. To learn more about La Rukico and their Iconik line of custom made suits, visit www.tailor.com.

CONTACT: Sarah Rauth
Steinreich Communications
(201) 498-1600
[email protected]

SOURCE La Rukico Tailors

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