Welcome!

Related Topics: @BigDataExpo, Java IoT, Linux Containers, @CloudExpo, Cloud Security, SDN Journal

@BigDataExpo: Article

Security Through Data Analytics

The best way to protect the infrastructure, the brand and the consumer

Given the mountains of data now floating around, it is perhaps inevitable that the very function of data analytics is seen as somehow intrusive. There's a constant glut of reports, columns and other stories bemoaning the lack of data privacy - and at times, they're entirely justified. Organizations have a solemn duty to protect their customers' data, and those that don't implement the proper safeguards deserve to be vilified.

But beneath the surface lurks another dimension of this discussion that is often overlooked. Ethical and effective data analytics enhances security. Ethical and effective data analytics protects not only the institutions that possess the data, but also the consumers that data reflects. Ethical and effective data analytics serves a good purpose.

Let's be clear about the parameters of this argument. Data doesn't exist in a vacuum - it's generated on an ongoing basis through multiple activities, created in numerous formats and comes in through a variety of channels. At any given time, it is being analyzed and used (and occasionally misused) to serve many different needs.

Of course, when done right, information services and analytics represent a key driver of most business decisions. Actionable intelligence based on real data doesn't just augment gut instinct; it leads to quantitative thinking that supports strategic initiatives, enables tactical outreach and boosts the bottom line. Perhaps most important, it enhances information security so as to protect customer privacy and prevent operational and brand damage.

High-profile assaults on retailers like Target and Neiman Marcus, or clandestine downloads of classified information from the National Security Administration (NSA), make more news than inside-the-infrastructure DDoS attacks, but the latter is even more insidious. There are over 2,000 DDoS attacks every day. Some 65 percent of all organizations see three or more attacks each year. While the devastation is certainly felt on an organizational level, the financial impact is just as significant: DDoS attacks can cost up to $100K an hour.

DDoS mitigation can be an enormous challenge. Making an accurate distinction between normal, benign Internet traffic and malicious activity that could be the root cause of a potential DDoS attack is critical, but it's not easy. This is in part because DDoS attacks, especially when they serve as the front line of advanced targeted attacks, are remarkably sophisticated. They rely on stealth techniques that go unnoticed within the enterprise for long periods. They're highly customized, based specifically on each target's infrastructure and defenses, and can often defeat defense strategies that rely primarily on signature-based detection. Then of course there's the cloud. When attacks become super-sized, the defensive strategies in place must have the capacity to scrub far larger volumes of bad traffic.

This is why information services and analytics are so crucial. They can boost awareness and reaction time to particular situations. When it comes to leveraging Big Data within the enterprise to help identify breach attempts, it's still early days. According to a January 2014 report from Gartner, eight percent of enterprises are using data and analytics to identify security flaws. But there's reason for optimism - the same report also estimates that within the next two years, around 25 percent of enterprises will leverage Big Data for security purposes.

It is this same pattern-searching approach that the enterprise should take when it comes to DDoS mitigation. Proactive site monitoring on a continuous basis - in particular with a centralized view of traffic patterns - enables organizations to identify anomalies and threats, before they become real problems. For example, in the case of a custom application being exploited for a directed attack to steal customer data, the detection solution must be able to identify and highlight the fact that there's a new kind of application traffic on the network.

This might be a new concept to enforce at the enterprise level, but this is really something that banks have been doing for years with regard to fraud protection services. Banks monitor a person's transaction activity, and when a purchase is made that does not fit the usual spending behavior, it is stopped and flagged with the customer. The same thing should - and will - happen at the enterprise level.

It's easy to see why information services and analytics are too often seen as a potential invasion of privacy. Data privacy is vital, and it should rightfully be a corporate priority. However, in the ongoing effort to secure data, the right kind of analytics can be the best weapon of all.

More Stories By Mark Bregman

Mark F. Bregman is Senior Vice President and Chief Technology Officer at Neustar. He joined the Neustar executive team in August 2011 and is responsible for Neustar’s product technology strategy and product development efforts.

Prior to joining Neustar, Dr. Bregman was Executive Vice President and Chief Technology Officer of Symantec since 2006. His portfolio while CTO of Symantec Corporation included developing the company’s technology strategy and overseeing its investments in advanced research and development, security and technology services.

Prior to Symantec, Dr. Bregman served as Executive Vice President, Product Operations at Veritas Corporation, which merged with Symantec in 2005. Prior to Veritas, he was CEO of AirMedia, an early mobile content marketplace, and spent 16 years in a variety of roles at IBM. Dr. Bregman serves on the Board of the Bay Area Science & Innovation Consortium and the Anita Borg Institute, which focuses on increasing the impact of women on all aspects of technology.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...