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Reverb Unveils Collections Feature for Discovery App

Reverb Technologies, maker of the Reverb digital discovery tool, today announced a new collections feature for its iPad app. The new function gives readers greater control to collect, discover and share content within the app to create a more personalized reading experience.

“We set out to create the most effortless, personalized reading experience that connects people with content that is meaningful and important to them,” said Tony Tam, co-founder and CEO of Reverb. “Reverb’s new collections feature advances this mission: it gives readers simple tools to organize content around their favorite interests and share them with friends. What sets this tool apart is the integration of Reverb’s recommendation engine, which suggests relevant articles to help readers easily build each collection.”

Reverb’s digital discovery tool is built upon a unique set of technologies that understands words, including entirely new words, and extracts ideas and meaning from text. It can determine that an article is about a specific topic even if the article does not contain an exact keyword or phrase. Reverb instantly responds to what users read – and what they don’t – to understand their interests and help them discover new things.

When users discover an article or topic of interest, they can tap an icon to name and create a new collection. Once in place, Reverb’s recommendation engine suggests relevant content to help readers discover new articles and related topics, grow the collection and deepen their knowledge of the topic. Users can share their personal collections with friends via email, Twitter or Facebook.

“Consumers today are adrift in a growing sea of content, and most newsreaders and curation tools ask users to do all the work to find and organize what’s interesting to them,” said Katie Cushmore, senior vice president of Product and Marketing for Reverb. “We designed Reverb’s collections tool in a way that relieves the burden on users and helps them quickly and easily build robust collections around their interests.”

In addition to personal collections, users also have access to Reverb’s public collections of “Top News,” “Fun Finds,” and major events, such as the Sochi Olympics. Reverb is available free for iPad in the iTunes store: https://itunes.apple.com/app/id602336025&mt=8.

About Reverb

Reverb is a digital discovery tool that presents both breaking news and in-depth content, organized around users’ interests, to create an effortless, personalized reading experience. Its content-analysis and predictive technologies enable Reverb to cast a wider net for content, accurately detect the true meaning and associated ideas in any article, and intelligently respond to users’ preferences and interests. Founded by the creators of Wordnik, the world’s largest online dictionary, Reverb’s products include the Reverb App, Wordnik.com, Reverb for Publishers, and Swagger. For more information please visit helloreverb.com, or follow us on twitter @Reverb.

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