|By PR Newswire||
|March 14, 2014 04:00 AM EDT||
-- Malaysia's largest shopping mall operator introduces a first-of-its-kind loyalty programme and system
PETALING JAYA, Malaysia, March 14, 2014 /PRNewswire/ -- Sunway Group, Malaysia's leading property developer, realty group and the largest shopping mall operator in Malaysia, has launched a new card-less, Big Data centric, loyalty programme powered by Fusionex, an international software provider specialising in Analytics and Big Data.
Under the Sunway loyalty programme -- called Sunway Pals-- members will earn one point for every dollar spent in participating merchants' stores with additional points available on special offers. 100 points translates to a dollar which may also be redeemed at any participating merchant's stores.
The software system powering Sunway Pals is a unique innovation among retail loyalty programmes and is designed to suit any merchants and any members. In addition to the many features available, the system not only allows for the conventional card system and EDC terminal, but also comes with card-less capabilities -- a move that is expected to resonate well with consumers with wallets already swamped with various different membership cards -- where consumers can opt to use a Sunway Loyalty App downloaded on their smartphones for point awarding and redemption.
The Sunway Loyalty App provides a newfound avenue for participating merchants to advertise new promotions available at their stores; the App contains a dedicated promotions page showcasing the latest available promotions. Through this, participating merchants keen on the card-less support system but anxious not to lose the brand loyalty and awareness factor found via the use of cards will find the app a useful tool for target marketing and promotions.
The Sunway Loyalty App also encourages customer engagement and interaction. Points awarded to consumers following purchases are shown almost instantaneously on the individual member's app upon login, eliminating any concerns from consumers that points are not awarded to them after each purchase. In addition, the app also shows the total points collected and available to them for redemption. The flexible and simplistic nature of the Sunway Loyalty App not only encourages users to make full use of it, but also instills excitement amongst consumers.
The Sunway Loyalty System comes equipped with advanced visualisation via executive dashboards, courtesy of Fusionex's Big Data Analytics (Fusionex GIANT) technology stack. The system empowers participating merchants with key business insights, whilst leveraging on analytics and Big Data to identify useful trends and patterns for business planning. Through this, brand loyalty is enhanced; at the same time the bar is raised for consumer experience and satisfaction, thus resulting in a system that focusses on the needs of both merchants as well as consumers.
The Sunway Pals Programme has been launched in Sunway Pyramid Shopping Mall as well as Sunway Lagoon Theme Park, and is expected to be implemented nationwide in all Sunway operated shopping malls, Sunway Medical Centres as well as Sunway operated resorts and hotels in the course of the next few months. Sunway is confident that the Sunway Pals Programme will be a revolutionary move which will drive consumer convenience and satisfaction to a whole new level in its bid to improve the community experience wherever Sunway is involved.
"The Sunway Pals programme is the Sunway Group's flagship loyalty programme. It offers free membership, both a card as well as card-less option, with fuss-free earning of Sunway loyalty points, the equivalent of cash rebates," said Evan Cheah, Executive Director - President's Office & Information Technology and one of the main drivers behind Sunway Pals programme. "Fusionex is our exclusive loyalty program provider and has deployed for us its own cutting-edge proprietary technology with Big Data capabilities. I am happy to have Fusionex and their world-class leadership team as a key partner in our Sunway Pals programme, and we are committed to delivering a continuously evolving loyalty programme; one that gives strong value to our customers and society, and is vastly different from any other programme in Malaysia."
Ivan Teh, Fusionex Managing Director, also commented:
"Sunway is undoubtedly a highly reputable group and its diversified business units have an excellent track record of contributing to the society and touching lives within communities. Sunway continuously looks at innovation and methods to better serve its customers and ecosystem. Sunway's Loyalty Programme powered by Fusionex brings about a manifestation, a unique breakthrough in the field of customer loyalty and Big Data. We are very privileged and would like to thank the Sunway Group for its confidence in selecting Fusionex's technology for its Loyalty Programme, which confidence was instrumental in making this initiative a reality."
Fusionex (LSE: FXI) is a multi-award winning provider of enterprise business software through its core transactional engine (CTE) and business intelligence (BI) & Analytics products, notably in relation to addressing the Big Data challenge. Committed to its clients' success, Fusionex helps its clients manage and derive value from their data. Fusionex's products and solutions are ideal for companies seeking superior level yet user-friendly solutions including business intelligence (BI) and Analytics, data management & large databases (Big Data & Cloud based solutions), mobile solutions including loyalty systems, CPM as well as core transactional solutions.
For further information, please visit www.fusionex-international.com.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
Sep. 5, 2015 02:00 AM EDT Reads: 456
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 5, 2015 01:30 AM EDT Reads: 994
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Sep. 5, 2015 01:15 AM EDT Reads: 609
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Sep. 5, 2015 01:00 AM EDT Reads: 410
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and e...
Sep. 5, 2015 01:00 AM EDT Reads: 253
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Sep. 4, 2015 11:00 PM EDT Reads: 581
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
Sep. 4, 2015 09:30 PM EDT Reads: 543
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Sep. 4, 2015 07:00 PM EDT Reads: 1,668
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Sep. 4, 2015 06:45 PM EDT Reads: 458
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Sep. 4, 2015 06:00 PM EDT Reads: 282
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Sep. 4, 2015 05:30 PM EDT Reads: 510
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Sep. 4, 2015 04:15 PM EDT Reads: 535
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, will discuss how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the ...
Sep. 4, 2015 04:00 PM EDT
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as...
Sep. 4, 2015 04:00 PM EDT
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing thes...
Sep. 4, 2015 03:45 PM EDT Reads: 150