Welcome!

News Feed Item

Sunway Launches New Loyalty Programme Powered by Fusionex

-- Malaysia's largest shopping mall operator introduces a first-of-its-kind loyalty programme and system

PETALING JAYA, Malaysia, March 14, 2014 /PRNewswire/ -- Sunway Group, Malaysia's leading property developer, realty group and the largest shopping mall operator in Malaysia, has launched a new card-less, Big Data centric, loyalty programme powered by Fusionex, an international software provider specialising in Analytics and Big Data.

(Photo: http://photos.prnasia.com/prnh/20140313/8521401456-a )
(Photo: http://photos.prnasia.com/prnh/20140313/8521401456-b )

Under the Sunway loyalty programme -- called Sunway Pals-- members will earn one point for every dollar spent in participating merchants' stores with additional points available on special offers. 100 points translates to a dollar which may also be redeemed at any participating merchant's stores.

The software system powering Sunway Pals is a unique innovation among retail loyalty programmes and is designed to suit any merchants and any members. In addition to the many features available, the system not only allows for the conventional card system and EDC terminal, but also comes with card-less capabilities -- a move that is expected to resonate well with consumers with wallets already swamped with various different membership cards -- where consumers can opt to use a Sunway Loyalty App downloaded on their smartphones for point awarding and redemption.

The Sunway Loyalty App provides a newfound avenue for participating merchants to advertise new promotions available at their stores; the App contains a dedicated promotions page showcasing the latest available promotions. Through this, participating merchants keen on the card-less support system but anxious not to lose the brand loyalty and awareness factor found via the use of cards will find the app a useful tool for target marketing and promotions.

The Sunway Loyalty App also encourages customer engagement and interaction. Points awarded to consumers following purchases are shown almost instantaneously on the individual member's app upon login, eliminating any concerns from consumers that points are not awarded to them after each purchase. In addition, the app also shows the total points collected and available to them for redemption. The flexible and simplistic nature of the Sunway Loyalty App not only encourages users to make full use of it, but also instills excitement amongst consumers.

The Sunway Loyalty System comes equipped with advanced visualisation via executive dashboards, courtesy of Fusionex's Big Data Analytics (Fusionex GIANT) technology stack. The system empowers participating merchants with key business insights, whilst leveraging on analytics and Big Data to identify useful trends and patterns for business planning. Through this, brand loyalty is enhanced; at the same time the bar is raised for consumer experience and satisfaction, thus resulting in a system that focusses on the needs of both merchants as well as consumers.

The Sunway Pals Programme has been launched in Sunway Pyramid Shopping Mall as well as Sunway Lagoon Theme Park, and is expected to be implemented nationwide in all Sunway operated shopping malls, Sunway Medical Centres as well as Sunway operated resorts and hotels in the course of the next few months. Sunway is confident that the Sunway Pals Programme will be a revolutionary move which will drive consumer convenience and satisfaction to a whole new level in its bid to improve the community experience wherever Sunway is involved.

"The Sunway Pals programme is the Sunway Group's flagship loyalty programme. It offers free membership, both a card as well as card-less option, with fuss-free earning of Sunway loyalty points, the equivalent of cash rebates," said Evan Cheah, Executive Director - President's Office & Information Technology and one of the main drivers behind Sunway Pals programme. "Fusionex is our exclusive loyalty program provider and has deployed for us its own cutting-edge proprietary technology with Big Data capabilities. I am happy to have Fusionex and their world-class leadership team as a key partner in our Sunway Pals programme, and we are committed to delivering a continuously evolving loyalty programme; one that gives strong value to our customers and society, and is vastly different from any other programme in Malaysia."

Ivan Teh, Fusionex Managing Director, also commented:

"Sunway is undoubtedly a highly reputable group and its diversified business units have an excellent track record of contributing to the society and touching lives within communities. Sunway continuously looks at innovation and methods to better serve its customers and ecosystem. Sunway's Loyalty Programme powered by Fusionex brings about a manifestation, a unique breakthrough in the field of customer loyalty and Big Data. We are very privileged and would like to thank the Sunway Group for its confidence in selecting Fusionex's technology for its Loyalty Programme, which confidence was instrumental in making this initiative a reality."

About Fusionex

Fusionex (LSE: FXI) is a multi-award winning provider of enterprise business software through its core transactional engine (CTE) and business intelligence (BI) & Analytics products, notably in relation to addressing the Big Data challenge. Committed to its clients' success, Fusionex helps its clients manage and derive value from their data. Fusionex's products and solutions are ideal for companies seeking superior level yet user-friendly solutions including business intelligence (BI) and Analytics, data management & large databases (Big Data & Cloud based solutions), mobile solutions including loyalty systems, CPM as well as core transactional solutions. 

For further information, please visit www.fusionex-international.com.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Consumers increasingly expect their electronic "things" to be connected to smart phones, tablets and the Internet. When that thing happens to be a medical device, the risks and benefits of connectivity must be carefully weighed. Once the decision is made that connecting the device is beneficial, medical device manufacturers must design their products to maintain patient safety and prevent compromised personal health information in the face of cybersecurity threats. In his session at @ThingsExpo...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Because IoT devices are deployed in mission-critical environments more than ever before, it’s increasingly imperative they be truly smart. IoT sensors simply stockpiling data isn’t useful. IoT must be artificially and naturally intelligent in order to provide more value In his session at @ThingsExpo, John Crupi, Vice President and Engineering System Architect at Greenwave Systems, will discuss how IoT artificial intelligence (AI) can be carried out via edge analytics and machine learning techn...
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...