Welcome!

News Feed Item

Sunway Launches New Loyalty Programme Powered by Fusionex

-- Malaysia's largest shopping mall operator introduces a first-of-its-kind loyalty programme and system

PETALING JAYA, Malaysia, March 14, 2014 /PRNewswire/ -- Sunway Group, Malaysia's leading property developer, realty group and the largest shopping mall operator in Malaysia, has launched a new card-less, Big Data centric, loyalty programme powered by Fusionex, an international software provider specialising in Analytics and Big Data.

(Photo: http://photos.prnasia.com/prnh/20140313/8521401456-a )
(Photo: http://photos.prnasia.com/prnh/20140313/8521401456-b )

Under the Sunway loyalty programme -- called Sunway Pals-- members will earn one point for every dollar spent in participating merchants' stores with additional points available on special offers. 100 points translates to a dollar which may also be redeemed at any participating merchant's stores.

The software system powering Sunway Pals is a unique innovation among retail loyalty programmes and is designed to suit any merchants and any members. In addition to the many features available, the system not only allows for the conventional card system and EDC terminal, but also comes with card-less capabilities -- a move that is expected to resonate well with consumers with wallets already swamped with various different membership cards -- where consumers can opt to use a Sunway Loyalty App downloaded on their smartphones for point awarding and redemption.

The Sunway Loyalty App provides a newfound avenue for participating merchants to advertise new promotions available at their stores; the App contains a dedicated promotions page showcasing the latest available promotions. Through this, participating merchants keen on the card-less support system but anxious not to lose the brand loyalty and awareness factor found via the use of cards will find the app a useful tool for target marketing and promotions.

The Sunway Loyalty App also encourages customer engagement and interaction. Points awarded to consumers following purchases are shown almost instantaneously on the individual member's app upon login, eliminating any concerns from consumers that points are not awarded to them after each purchase. In addition, the app also shows the total points collected and available to them for redemption. The flexible and simplistic nature of the Sunway Loyalty App not only encourages users to make full use of it, but also instills excitement amongst consumers.

The Sunway Loyalty System comes equipped with advanced visualisation via executive dashboards, courtesy of Fusionex's Big Data Analytics (Fusionex GIANT) technology stack. The system empowers participating merchants with key business insights, whilst leveraging on analytics and Big Data to identify useful trends and patterns for business planning. Through this, brand loyalty is enhanced; at the same time the bar is raised for consumer experience and satisfaction, thus resulting in a system that focusses on the needs of both merchants as well as consumers.

The Sunway Pals Programme has been launched in Sunway Pyramid Shopping Mall as well as Sunway Lagoon Theme Park, and is expected to be implemented nationwide in all Sunway operated shopping malls, Sunway Medical Centres as well as Sunway operated resorts and hotels in the course of the next few months. Sunway is confident that the Sunway Pals Programme will be a revolutionary move which will drive consumer convenience and satisfaction to a whole new level in its bid to improve the community experience wherever Sunway is involved.

"The Sunway Pals programme is the Sunway Group's flagship loyalty programme. It offers free membership, both a card as well as card-less option, with fuss-free earning of Sunway loyalty points, the equivalent of cash rebates," said Evan Cheah, Executive Director - President's Office & Information Technology and one of the main drivers behind Sunway Pals programme. "Fusionex is our exclusive loyalty program provider and has deployed for us its own cutting-edge proprietary technology with Big Data capabilities. I am happy to have Fusionex and their world-class leadership team as a key partner in our Sunway Pals programme, and we are committed to delivering a continuously evolving loyalty programme; one that gives strong value to our customers and society, and is vastly different from any other programme in Malaysia."

Ivan Teh, Fusionex Managing Director, also commented:

"Sunway is undoubtedly a highly reputable group and its diversified business units have an excellent track record of contributing to the society and touching lives within communities. Sunway continuously looks at innovation and methods to better serve its customers and ecosystem. Sunway's Loyalty Programme powered by Fusionex brings about a manifestation, a unique breakthrough in the field of customer loyalty and Big Data. We are very privileged and would like to thank the Sunway Group for its confidence in selecting Fusionex's technology for its Loyalty Programme, which confidence was instrumental in making this initiative a reality."

About Fusionex

Fusionex (LSE: FXI) is a multi-award winning provider of enterprise business software through its core transactional engine (CTE) and business intelligence (BI) & Analytics products, notably in relation to addressing the Big Data challenge. Committed to its clients' success, Fusionex helps its clients manage and derive value from their data. Fusionex's products and solutions are ideal for companies seeking superior level yet user-friendly solutions including business intelligence (BI) and Analytics, data management & large databases (Big Data & Cloud based solutions), mobile solutions including loyalty systems, CPM as well as core transactional solutions. 

For further information, please visit www.fusionex-international.com.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Containers are rapidly finding their way into enterprise data centers, but change is difficult. How do enterprises transform their architecture with technologies like containers without losing the reliable components of their current solutions? In his session at @DevOpsSummit at 21st Cloud Expo, Tony Campbell, Director, Educational Services at CoreOS, will explore the challenges organizations are facing today as they move to containers and go over how Kubernetes applications can deploy with lega...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
As people view cloud as a preferred option to build IT systems, the size of the cloud-based system is getting bigger and more complex. As the system gets bigger, more people need to collaborate from design to management. As more people collaborate to create a bigger system, the need for a systematic approach to automate the process is required. Just as in software, cloud now needs DevOps. In this session, the audience can see how people can solve this issue with a visual model. Visual models ha...
Microsoft Azure Container Services can be used for container deployment in a variety of ways including support for Orchestrators like Kubernetes, Docker Swarm and Mesos. However, the abstraction for app development that support application self-healing, scaling and so on may not be at the right level. Helm and Draft makes this a lot easier. In this primarily demo-driven session at @DevOpsSummit at 21st Cloud Expo, Raghavan "Rags" Srinivas, a Cloud Solutions Architect/Evangelist at Microsoft, wi...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migr...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...