Welcome!

News Feed Item

Sunway Launches New Loyalty Programme Powered by Fusionex

-- Malaysia's largest shopping mall operator introduces a first-of-its-kind loyalty programme and system

PETALING JAYA, Malaysia, March 14, 2014 /PRNewswire/ -- Sunway Group, Malaysia's leading property developer, realty group and the largest shopping mall operator in Malaysia, has launched a new card-less, Big Data centric, loyalty programme powered by Fusionex, an international software provider specialising in Analytics and Big Data.

(Photo: http://photos.prnasia.com/prnh/20140313/8521401456-a )
(Photo: http://photos.prnasia.com/prnh/20140313/8521401456-b )

Under the Sunway loyalty programme -- called Sunway Pals-- members will earn one point for every dollar spent in participating merchants' stores with additional points available on special offers. 100 points translates to a dollar which may also be redeemed at any participating merchant's stores.

The software system powering Sunway Pals is a unique innovation among retail loyalty programmes and is designed to suit any merchants and any members. In addition to the many features available, the system not only allows for the conventional card system and EDC terminal, but also comes with card-less capabilities -- a move that is expected to resonate well with consumers with wallets already swamped with various different membership cards -- where consumers can opt to use a Sunway Loyalty App downloaded on their smartphones for point awarding and redemption.

The Sunway Loyalty App provides a newfound avenue for participating merchants to advertise new promotions available at their stores; the App contains a dedicated promotions page showcasing the latest available promotions. Through this, participating merchants keen on the card-less support system but anxious not to lose the brand loyalty and awareness factor found via the use of cards will find the app a useful tool for target marketing and promotions.

The Sunway Loyalty App also encourages customer engagement and interaction. Points awarded to consumers following purchases are shown almost instantaneously on the individual member's app upon login, eliminating any concerns from consumers that points are not awarded to them after each purchase. In addition, the app also shows the total points collected and available to them for redemption. The flexible and simplistic nature of the Sunway Loyalty App not only encourages users to make full use of it, but also instills excitement amongst consumers.

The Sunway Loyalty System comes equipped with advanced visualisation via executive dashboards, courtesy of Fusionex's Big Data Analytics (Fusionex GIANT) technology stack. The system empowers participating merchants with key business insights, whilst leveraging on analytics and Big Data to identify useful trends and patterns for business planning. Through this, brand loyalty is enhanced; at the same time the bar is raised for consumer experience and satisfaction, thus resulting in a system that focusses on the needs of both merchants as well as consumers.

The Sunway Pals Programme has been launched in Sunway Pyramid Shopping Mall as well as Sunway Lagoon Theme Park, and is expected to be implemented nationwide in all Sunway operated shopping malls, Sunway Medical Centres as well as Sunway operated resorts and hotels in the course of the next few months. Sunway is confident that the Sunway Pals Programme will be a revolutionary move which will drive consumer convenience and satisfaction to a whole new level in its bid to improve the community experience wherever Sunway is involved.

"The Sunway Pals programme is the Sunway Group's flagship loyalty programme. It offers free membership, both a card as well as card-less option, with fuss-free earning of Sunway loyalty points, the equivalent of cash rebates," said Evan Cheah, Executive Director - President's Office & Information Technology and one of the main drivers behind Sunway Pals programme. "Fusionex is our exclusive loyalty program provider and has deployed for us its own cutting-edge proprietary technology with Big Data capabilities. I am happy to have Fusionex and their world-class leadership team as a key partner in our Sunway Pals programme, and we are committed to delivering a continuously evolving loyalty programme; one that gives strong value to our customers and society, and is vastly different from any other programme in Malaysia."

Ivan Teh, Fusionex Managing Director, also commented:

"Sunway is undoubtedly a highly reputable group and its diversified business units have an excellent track record of contributing to the society and touching lives within communities. Sunway continuously looks at innovation and methods to better serve its customers and ecosystem. Sunway's Loyalty Programme powered by Fusionex brings about a manifestation, a unique breakthrough in the field of customer loyalty and Big Data. We are very privileged and would like to thank the Sunway Group for its confidence in selecting Fusionex's technology for its Loyalty Programme, which confidence was instrumental in making this initiative a reality."

About Fusionex

Fusionex (LSE: FXI) is a multi-award winning provider of enterprise business software through its core transactional engine (CTE) and business intelligence (BI) & Analytics products, notably in relation to addressing the Big Data challenge. Committed to its clients' success, Fusionex helps its clients manage and derive value from their data. Fusionex's products and solutions are ideal for companies seeking superior level yet user-friendly solutions including business intelligence (BI) and Analytics, data management & large databases (Big Data & Cloud based solutions), mobile solutions including loyalty systems, CPM as well as core transactional solutions. 

For further information, please visit www.fusionex-international.com.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors!
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
We all know that end users experience the internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices - not doing so will be a path to eventual ...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
Sanjeev Sharma Joins November 11-13, 2018 @DevOpsSummit at @CloudEXPO New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.