News Feed Item

Lady Gaga Rewards Only The Boldest Of Fans With One-Of-A-Kind Performance On Doritos #BoldStage At Stubb's At South By Southwest

More than 2,000 fans complete Doritos Bold Missions to gain access to Lady Gaga's show

PLANO, Texas, March 14, 2014 /PRNewswire/ -- More than 2,000 of Lady Gaga's "boldest" fans were rewarded with an historic musical performance when the multi-platinum selling, five-time Grammy-winner took the Doritos #BoldStage Thursday night at the South by Southwest (SXSW) Music Conference and Festival at Austin's legendary Stubb's Bar-B-Q. In an exclusive show celebrating Lady Gaga's Born This Way Foundation, just before her upcoming global tour – one of 2014's biggest – the performance was only accessible for fans that proved their boldness through a series of challenges, known as Doritos Bold Missions. From raising money as a street performer on Red River to trading their suitcases and everything in them for a Doritos suitcase, fans stepped out of their comfort zones and made bold choices. As a result, these bold fans were met with an even bolder reward — the chance to see Lady Gaga perform live. Fans unable to be in Austin for Lady Gaga's Thursday night performance can catch the show when it is rebroadcast on March 29 at 10 p.m. EDT / 9 p.m. CDT on Fuse, the national music television network of The Madison Square Garden Company.

Following Lady Gaga's one-of-a-kind performance at Stubb's, the Doritos #BoldStage now heads to the lot at Carmelo's Ristorante Italiano on the corner of 5th and Red River, transforming into a larger-than-life vending machine turned concert stage geared up for a weekend filled with bold musical acts, including Ludacris, Far East Movement and Schoolboy Q. For the remainder of the festival, Doritos, one of the flagship brands of PepsiCo's Frito-Lay division, will continue rewarding fans that complete Bold Missions with VIP access to see Friday and Saturday night showcases on the Doritos #BoldStage. While all of the Bold Missions will live on www.Doritos.com, fans can follow the Doritos brand on Facebook, Twitter, Instagram and Vine for updates. To learn more and for official rules, fans can visit Doritos.com.

Marking its third consecutive appearance at SXSW, the signature Doritos #BoldStage is becoming even bolder for this year's festival. For the first time ever, fans will be invited inside the vending machine for a truly out-of-this-world musical experience. Standing at nearly 120-feet in length and 52-feet high, this year's Doritos #BoldStage is the largest to date in terms of total square footage, and will be packed with a multitude of LED screens and netted LED lighting that will display a mega lightshow when the artists take the stage. In between musical acts, fans will have the opportunity to experience the inner workings of the vending machine, including seeing their favorite Doritos chip flavors "vend" from 52 feet high. Interactivity will again be a theme with this year's venue: using the hashtag #BoldStage, fans will be able to use Twitter to impact the special effects during the concert, including lasers, smoke machines, confetti and pool animals.

The complete musical lineup at the Doritos #BoldStage for Friday and Saturday includes:

7:30 p.m. — Dub FX
8:20 p.m. — Astr
9:20 p.m. — Cash Cash
10:20 p.m. — Big Freedia
11:20 p.m. — Far East Movement plus Riff Raff

8 p.m. — Lil Dicky
9 p.m.Young Fathers
10 p.m. — Kid Ink
11 p.m. — Schoolboy Q
12 a.m. — Ludacris

SXSW registrants and SXSW Music wristband holders will be offered priority admission to the Doritos #BoldStage on Friday, March 14 and Saturday, March 15.

Throughout 2014, fans can continue checking Doritos.com for the chance to complete other Bold Missions with each challenge offering its own unique bold reward. The Doritos Bold Missions initiative builds on the brand's "For the Bold" global marketing campaign that was first introduced at SXSW in 2013 and celebrates the Doritos brand's legacy of empowering its fans to seize the moment and live boldly.

About Doritos
Doritos is one of the leading brands from PepsiCo's (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

Follow PepsiCo:

About SXSW Music
South By Southwest (SXSW) Music Conference and Festival, taking place March 11 - 16 2014, features a legendary festival showcasing more than 2,200 musical acts of all genres from around the globe on over one hundred stages in downtown Austin. By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 28th year, SXSW remains an essential event on the music industry calendar. For more information, access our website at http://sxsw.com.  

SOURCE Frito-Lay North America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
In his session at 19th Cloud Expo, Nick Son, Vice President of Cyber Risk & Public Sector at Coalfire, will discuss the latest information on the FedRAMP Program. Topics will cover: FedRAMP Readiness Assessment Report (RAR). This new process is designed to streamline and accelerate the FedRAMP process from the traditional timeline by initially focusing on technical capability instead of documentation preparedness. FedRAMP for High-impact level systems. Early in 2016 FedRAMP officially publishe...
Qosmos, the market leader for IP traffic classification and network intelligence technology, has announced that it will launch the Launch L7 Viewer at CloudExpo | @ThingsExpo Silicon Valley, being held November 1 – 3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The L7 Viewer is a traffic analysis tool that provides complete visibility of all network traffic that crosses a virtualized infrastructure, up to Layer 7. It facilitates and accelerates common IT tasks such as VM migra...
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
As companies adopt the cloud-to-streamline workflow, deployment hasn’t been very seamless because of IT concerns surrounding security risks. The cloud offers many benefits, but protecting and securing information can be tricky across multiple cloud providers and remains IT’s overall responsibility. In his session at 19th Cloud Expo, Simon Bain, CEO of SearchYourCloud, will address security compliance issues associated with cloud applications and how document-level encryption is critical for sup...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.