|By PR Newswire||
|March 14, 2014 06:00 AM EDT||
PLANO, Texas, March 14, 2014 /PRNewswire/ -- More than 2,000 of Lady Gaga's "boldest" fans were rewarded with an historic musical performance when the multi-platinum selling, five-time Grammy-winner took the Doritos #BoldStage Thursday night at the South by Southwest (SXSW) Music Conference and Festival at Austin's legendary Stubb's Bar-B-Q. In an exclusive show celebrating Lady Gaga's Born This Way Foundation, just before her upcoming global tour – one of 2014's biggest – the performance was only accessible for fans that proved their boldness through a series of challenges, known as Doritos Bold Missions. From raising money as a street performer on Red River to trading their suitcases and everything in them for a Doritos suitcase, fans stepped out of their comfort zones and made bold choices. As a result, these bold fans were met with an even bolder reward — the chance to see Lady Gaga perform live. Fans unable to be in Austin for Lady Gaga's Thursday night performance can catch the show when it is rebroadcast on March 29 at 10 p.m. EDT / 9 p.m. CDT on Fuse, the national music television network of The Madison Square Garden Company.
Following Lady Gaga's one-of-a-kind performance at Stubb's, the Doritos #BoldStage now heads to the lot at Carmelo's Ristorante Italiano on the corner of 5th and Red River, transforming into a larger-than-life vending machine turned concert stage geared up for a weekend filled with bold musical acts, including Ludacris, Far East Movement and Schoolboy Q. For the remainder of the festival, Doritos, one of the flagship brands of PepsiCo's Frito-Lay division, will continue rewarding fans that complete Bold Missions with VIP access to see Friday and Saturday night showcases on the Doritos #BoldStage. While all of the Bold Missions will live on www.Doritos.com, fans can follow the Doritos brand on Facebook, Twitter, Instagram and Vine for updates. To learn more and for official rules, fans can visit Doritos.com.
Marking its third consecutive appearance at SXSW, the signature Doritos #BoldStage is becoming even bolder for this year's festival. For the first time ever, fans will be invited inside the vending machine for a truly out-of-this-world musical experience. Standing at nearly 120-feet in length and 52-feet high, this year's Doritos #BoldStage is the largest to date in terms of total square footage, and will be packed with a multitude of LED screens and netted LED lighting that will display a mega lightshow when the artists take the stage. In between musical acts, fans will have the opportunity to experience the inner workings of the vending machine, including seeing their favorite Doritos chip flavors "vend" from 52 feet high. Interactivity will again be a theme with this year's venue: using the hashtag #BoldStage, fans will be able to use Twitter to impact the special effects during the concert, including lasers, smoke machines, confetti and pool animals.
The complete musical lineup at the Doritos #BoldStage for Friday and Saturday includes:
7:30 p.m. — Dub FX
8:20 p.m. — Astr
9:20 p.m. — Cash Cash
10:20 p.m. — Big Freedia
11:20 p.m. — Far East Movement plus Riff Raff
8 p.m. — Lil Dicky
9 p.m. — Young Fathers
10 p.m. — Kid Ink
11 p.m. — Schoolboy Q
12 a.m. — Ludacris
SXSW registrants and SXSW Music wristband holders will be offered priority admission to the Doritos #BoldStage on Friday, March 14 and Saturday, March 15.
Throughout 2014, fans can continue checking Doritos.com for the chance to complete other Bold Missions with each challenge offering its own unique bold reward. The Doritos Bold Missions initiative builds on the brand's "For the Bold" global marketing campaign that was first introduced at SXSW in 2013 and celebrates the Doritos brand's legacy of empowering its fans to seize the moment and live boldly.
Doritos is one of the leading brands from PepsiCo's (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About SXSW Music
South By Southwest (SXSW) Music Conference and Festival, taking place March 11 - 16 2014, features a legendary festival showcasing more than 2,200 musical acts of all genres from around the globe on over one hundred stages in downtown Austin. By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 28th year, SXSW remains an essential event on the music industry calendar. For more information, access our website at http://sxsw.com.
SOURCE Frito-Lay North America
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Oct. 8, 2015 02:00 PM EDT Reads: 103
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Oct. 8, 2015 02:00 PM EDT Reads: 311
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
Oct. 8, 2015 02:00 PM EDT Reads: 202
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
Oct. 8, 2015 02:00 PM EDT Reads: 124
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration. Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
Oct. 8, 2015 02:00 PM EDT Reads: 1,052
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
Oct. 8, 2015 02:00 PM EDT Reads: 149
In their session at DevOps Summit, Asaf Yigal, co-founder and the VP of Product at Logz.io, and Tomer Levy, co-founder and CEO of Logz.io, will explore the entire process that they have undergone – through research, benchmarking, implementation, optimization, and customer success – in developing a processing engine that can handle petabytes of data. They will also discuss the requirements of such an engine in terms of scalability, resilience, security, and availability along with how the archi...
Oct. 8, 2015 02:00 PM EDT Reads: 359
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Oct. 8, 2015 01:45 PM EDT
Between the compelling mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how busine...
Oct. 8, 2015 01:45 PM EDT Reads: 223
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Oct. 8, 2015 01:45 PM EDT Reads: 110
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Oct. 8, 2015 01:30 PM EDT Reads: 205
The APN DevOps Competency highlights APN Partners who demonstrate deep capabilities delivering continuous integration, continuous delivery, and configuration management. They help customers transform their business to be more efficient and agile by leveraging the AWS platform and DevOps principles.
Oct. 8, 2015 01:30 PM EDT Reads: 198
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Oct. 8, 2015 01:15 PM EDT Reads: 168
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Oct. 8, 2015 01:00 PM EDT Reads: 770