|By PR Newswire||
|March 14, 2014 06:00 AM EDT||
PLANO, Texas, March 14, 2014 /PRNewswire/ -- More than 2,000 of Lady Gaga's "boldest" fans were rewarded with an historic musical performance when the multi-platinum selling, five-time Grammy-winner took the Doritos #BoldStage Thursday night at the South by Southwest (SXSW) Music Conference and Festival at Austin's legendary Stubb's Bar-B-Q. In an exclusive show celebrating Lady Gaga's Born This Way Foundation, just before her upcoming global tour – one of 2014's biggest – the performance was only accessible for fans that proved their boldness through a series of challenges, known as Doritos Bold Missions. From raising money as a street performer on Red River to trading their suitcases and everything in them for a Doritos suitcase, fans stepped out of their comfort zones and made bold choices. As a result, these bold fans were met with an even bolder reward — the chance to see Lady Gaga perform live. Fans unable to be in Austin for Lady Gaga's Thursday night performance can catch the show when it is rebroadcast on March 29 at 10 p.m. EDT / 9 p.m. CDT on Fuse, the national music television network of The Madison Square Garden Company.
Following Lady Gaga's one-of-a-kind performance at Stubb's, the Doritos #BoldStage now heads to the lot at Carmelo's Ristorante Italiano on the corner of 5th and Red River, transforming into a larger-than-life vending machine turned concert stage geared up for a weekend filled with bold musical acts, including Ludacris, Far East Movement and Schoolboy Q. For the remainder of the festival, Doritos, one of the flagship brands of PepsiCo's Frito-Lay division, will continue rewarding fans that complete Bold Missions with VIP access to see Friday and Saturday night showcases on the Doritos #BoldStage. While all of the Bold Missions will live on www.Doritos.com, fans can follow the Doritos brand on Facebook, Twitter, Instagram and Vine for updates. To learn more and for official rules, fans can visit Doritos.com.
Marking its third consecutive appearance at SXSW, the signature Doritos #BoldStage is becoming even bolder for this year's festival. For the first time ever, fans will be invited inside the vending machine for a truly out-of-this-world musical experience. Standing at nearly 120-feet in length and 52-feet high, this year's Doritos #BoldStage is the largest to date in terms of total square footage, and will be packed with a multitude of LED screens and netted LED lighting that will display a mega lightshow when the artists take the stage. In between musical acts, fans will have the opportunity to experience the inner workings of the vending machine, including seeing their favorite Doritos chip flavors "vend" from 52 feet high. Interactivity will again be a theme with this year's venue: using the hashtag #BoldStage, fans will be able to use Twitter to impact the special effects during the concert, including lasers, smoke machines, confetti and pool animals.
The complete musical lineup at the Doritos #BoldStage for Friday and Saturday includes:
7:30 p.m. — Dub FX
8:20 p.m. — Astr
9:20 p.m. — Cash Cash
10:20 p.m. — Big Freedia
11:20 p.m. — Far East Movement plus Riff Raff
8 p.m. — Lil Dicky
9 p.m. — Young Fathers
10 p.m. — Kid Ink
11 p.m. — Schoolboy Q
12 a.m. — Ludacris
SXSW registrants and SXSW Music wristband holders will be offered priority admission to the Doritos #BoldStage on Friday, March 14 and Saturday, March 15.
Throughout 2014, fans can continue checking Doritos.com for the chance to complete other Bold Missions with each challenge offering its own unique bold reward. The Doritos Bold Missions initiative builds on the brand's "For the Bold" global marketing campaign that was first introduced at SXSW in 2013 and celebrates the Doritos brand's legacy of empowering its fans to seize the moment and live boldly.
Doritos is one of the leading brands from PepsiCo's (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About SXSW Music
South By Southwest (SXSW) Music Conference and Festival, taking place March 11 - 16 2014, features a legendary festival showcasing more than 2,200 musical acts of all genres from around the globe on over one hundred stages in downtown Austin. By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 28th year, SXSW remains an essential event on the music industry calendar. For more information, access our website at http://sxsw.com.
SOURCE Frito-Lay North America
"There is a huge interest in Kubernetes. People are now starting to use Kubernetes and implement it," stated Sebastian Scheele, co-founder of Loodse, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 17, 2017 08:45 PM EST Reads: 1,910
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Jan. 17, 2017 08:00 PM EST Reads: 420
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Jan. 17, 2017 08:00 PM EST Reads: 11,581
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jan. 17, 2017 06:45 PM EST Reads: 6,190
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Jan. 17, 2017 05:15 PM EST Reads: 3,555
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Jan. 17, 2017 04:45 PM EST Reads: 841
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Jan. 17, 2017 04:45 PM EST Reads: 3,040
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 17, 2017 04:45 PM EST Reads: 611
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Jan. 17, 2017 04:30 PM EST Reads: 9,602
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walked through how Octob...
Jan. 17, 2017 04:30 PM EST Reads: 2,897
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Jan. 17, 2017 04:15 PM EST Reads: 1,972
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 17, 2017 03:30 PM EST Reads: 5,316
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
Jan. 17, 2017 02:45 PM EST Reads: 4,112
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
Jan. 17, 2017 02:30 PM EST Reads: 1,736
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 17, 2017 02:15 PM EST Reads: 6,321