Welcome!

News Feed Item

Yankee Candle and Just Born Debut New PEEPS® Marshmallow Chicks Candle For Easter 2014

Celebrates with Decorating Themed In-Store Events and Twitter Party

SOUTH DEERFIELD, Mass., March 14, 2014 /PRNewswire/ -- The Yankee Candle Company, Inc., a leading manufacturer of premium scented candles, today announced the launch of its exclusively-licensed PEEPS® Marshmallow Chicks collector's edition candle. This new scent evokes the fragrance of the beloved spring candy with a colorful label featuring PEEPS® and is ideal for Easter entertaining. It is available now at more than 500 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. To celebrate the candle's launch, along with the return of the top-selling Bunny Cake® fragrance, Yankee Candle is hosting a series of in-store events on Saturday, March 15, offering PEEPS® photo opportunities, decorating tips, and chances to win exciting prizes. On March 18 at 8:00 p.m. ET join in on the #YCTweeps Twitter Party Featuring PEEPS® to win Yankee Candle® and PEEPS® prize packs.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66126-yankee-candle-just-born-debut-peeps-marshmallow-chicks-candle-easter-2014

Yankee Candle’s new limited edition PEEPS® Marshmallow Chicks fragrance evokes the fluffy, sweet marshmallow scent of the classic spring treat.

"PEEPS® is continuously looking for ways to extend our iconic brand to enable our fans to enjoy our beloved marshmallow treats and express their PEEPSONALITY®," said Mark Hoffman, Senior Brand Manager for PEEPS® & Seasonal Products at Just Born. "By partnering with Yankee Candle this Easter, we are able to bring consumers a product that fuses two American favorites into one unique, sweet-smelling product."

On Saturday, March 15, at each of its 500 retail locations across the country, Yankee Candle is hosting an open house celebration offering guests the opportunity to learn fun ways to decorate and entertain for spring with the new PEEPS® Marshmallow Chicks candle, plus special one-day offers. Fans who visit the company's flagship retail locations in Virginia and Western Massachusetts will have the chance to take photos with the beloved PEEPSMOBILE, PEEPS® Chick mascot and participate in exciting giveaways.

"Our customers look to us to provide iconic holiday fragrances in new and exciting ways so PEEPS® is the perfect partner," said Hope Margala Klein, executive vice president brand, design and innovation for The Yankee Candle Company, Inc. "This limited edition fragrance captures the essence of the season and is sure to sweeten Easter celebrations and springtime gifting."

Yankee Candle continues celebrations online with a variety of social media promotions in March, including the #YCTweeps Twitter Party Featuring PEEPS® and Show Us Your Easter Basket Pinterest Sweepstakes. On March 18 at 8:00 p.m. ET, join Yankee Candle and PEEPS® on Twitter to chat about getting ready for spring and Easter, learn how to include Yankee Candle® and PEEPS® into seasonal celebrations and decor, and win special prize packs. From March 18 – 24, Pinterest users are encouraged to build a board showcasing their ideal Easter basket. Consumers will have one week to enter the Pinterest promotion, and five winners will be chosen to receive the Yankee Candle PEEPS® Marshmallow Chicks Candle and PEEPS & COMPANY® prize pack.

EASTER FRAGRANCES – Two whimsical and delicious ways to celebrate the spring holiday this year.
Price: $27.99 MSRP – Large Jar Candle

PEEPS® Marshmallow Chicks - The fluffy, sweet marshmallow scent of these classic treats welcomes spring with colorful fun.
*New for 2014

Bunny Cake® - A delicious way to hop into spring ... a sweet treat of sugary coconut, creamy vanilla, and bright citrus.

To meet the new PEEPS® Marshmallow Chicks candle, find your nearest Yankee Candle retail location or learn more about Yankee Candle, visit www.yankeecandle.com, the brand's Instagram (@TheYankeeCandle) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@TheYankeeCandle).

About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.

About PEEPS®
PEEPS® are an iconic marshmallow treat enjoyed throughout the year at special seasonal and holiday occasions. PEEPS® fans can find the marshmallow treats at their favorite retailer and a variety of other branded merchandise and apparel through www.peepsandcompany.com or at any of three PEEPS & COMPANY® retail locations. PEEPS® fans can also visit www.marshmallowpeeps.com and www.facebook.com/PEEPSBrand to stay up-to-date on PEEPS® news and find delicious recipes and fun craft ideas to help them express their PEEPSONALITY®. PEEPS®, a fan favorite since 1953, are manufactured by Just Born Quality Confections, a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. All Just Born candies are made in the U.S.A.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Volkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®.  Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide.  For further information about Jarden, please visit www.jarden.com.

Media Contact:
Shelly Hazlett
The Yankee Candle Company, Inc.
[email protected] 
413-665-8306 ext. 4695

ankee Candle’s top-selling Bunny Cake, a mix of coconut, vanilla and citrus, along with new PEEPS® Marshmallow Chicks makes springtime decorating and gifting colorful and fun for all.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66126-yankee-candle-just-born-debut-peeps-marshmallow-chicks-candle-easter-2014

SOURCE The Yankee Candle Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...