Welcome!

News Feed Item

Novantas Acquires PNT Marketing Services

Novantas, Inc. announced today that it has acquired PNT Marketing Services, a financial services database marketing and campaign management company. The transaction, structured as an asset purchase, expands the Novantas service portfolio and strengthens its position as the leading revenue management company serving the financial industries.

PNT is a leader in bank marketing services solutions and systems, providing advisory, information, and marketing solutions for many of the largest U.S. commercial banks. PNT Marketing Services has a 26-year track record of helping banks identify, design, and execute efficient and targeted marketing efforts. Its proprietary CARE marketing platform has been deployed in deposits, consumer loans, payments, credit cards, investments and non-financial products, delivering world class marketing execution functions at significant savings and faster implementation than in-house or competitor services.

Novantas expects that the combination of PNT’s multi-channel marketing tools with Novantas’s pricing, marketing, distribution and sales support solutions will provide its clients a comprehensive set of unmatched offerings, customized for the banking industry. Coupled with Novantas proprietary customer behavior and price elasticity data, PNT services can significantly increase effectiveness and efficiency of acquisition, cross-sell, activation, utilization and retention marketing programs.

“PNT’s skills are a perfect complement with Novantas as we help our clients identify and implement customer growth opportunities,” said Rick Spitler, Managing Director and Co-CEO at Novantas. “They have an enviable track record helping clients design, engineer and prosecute successful bank marketing strategies, and we believe in combination, we can help advance our clients capabilities even further.”

“We’re delighted to join forces with Novantas,” added Tony Coretto, Co-CEO of PNT. “We see a tremendous opportunity to bring PNT’s expertise and solutions to Novantas’s large roster of clients, as well as invest to keep our marketing tool kit the best in the industry. We’ve worked closely with Novantas for a decade and have always felt we would make a great team.”

PNT’s Co-CEOs, Tony Coretto and Phil Jarymiszyn, will become Managing Directors of Novantas, Inc, and PNT’s McLean, VA office will become the mid-Atlantic branch of Novantas, joining its other Novantas offices in Boston, Chicago, Toronto, and San Francisco. The corporate integration is expected to be completed during March 2014.

About PNT

Founded in 1988, PNT is an award-winning database marketing and marketing services firm, appearing for four consecutive years (2007, 2008, 2009, and 2010) on Inc. magazine's Inc 5000 list of the fastest-growing companies in America. PNT specializes in helping companies grow profitability through the strategic and tactical implementation of customer intelligence solutions, including database solutions, analytic services, and design and implementation of intelligent marketing programs built around PNT’s CARE (Customer Acquisition and Retention Engine) platform.

About Novantas

Novantas, Inc. is the leader in customer science and revenue management strategy in the financial services industry. A FinTech 100 Company, the firm’s Management Consulting, Solutions, Data and Research divisions specialize in investigating and interpreting customer needs, attitudes, and behaviors in ways that help companies refine marketing decisions, customer strategies, and sales and service activities. For more information, visit Novantas.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...