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Elemental LED Introduces EQUIFLUX, a Specialized LED Lighting Solution for the Custom Retail Fabrication Market

Elemental LED, the Recognized U.S. Based Leader of Innovative LED Solutions, Has Expanded Its Range of Commercial Services to Custom Retail Fabrication Customers to Include EQUIFLUX, a Newly Designed LED Display Graphics Lighting Solution

EMERYVILLE, CA -- (Marketwired) -- 03/14/14 -- Elemental LED announced the launch of the EQUIFLUX Display Graphics Lighting System, a specialized LED solution for tension fabric displays and back-illuminated hollow core frame displays (retail display systems, light boxes, and aluminum extrusion systems). The rapidly growing LED Company continues to expand its industry-leading B2B commercial program by offering a broader range of lighting solutions for the retail and merchant display fabrication marketplace.

The EQUIFLUX LED Display Graphics Lighting System was specifically designed and engineered by Elemental LED to provide the highest quality center illumination for display graphics with all the inherent benefits of LED technology.

"The EQUIFLUX System is really innovative. We combined our expertise in LED lighting with some pretty slick optics to throw a fanned beam of high quality light up to five feet between panels, to deliver illumination coverage without hot spots, scalloping, or shadows," said Elemental LED Vice President of Marketing Jim Puchbauer. "As a leading lighting supplier to the retail display fabrication marketplace, we are continually designing new products and services to meet the unique needs of our customers."

The EQUIFLUX LED Display Graphics Lighting System is a high-powered LED linear light mounted on rigid metal PCB that provides bright, even, cohesive lighting for retail and trade show display graphics. The EQUIFLUX fixture has two custom fan optic options. The EQUIFLUX 1055 has a 10 degree by 55 degree optical LED array, and the EQUIFLUX 1545 has a 15 degree by 45 degree optical LED array. Both are specifically designed to produce uniform illumination without hot spots or shadows. The bright, evenly distributed light renders whites cleanly and colors vividly.

The optical lens directs the light in intersecting parallel beams that create a column of consistent illumination. Each LED is covered by a specialized optical lens that creates an optimized elliptical light throw that maximizes the lumen output and coverage. The 10 or 15 degree beam angles maximize the vertical light throw to provide light within a narrow framework, while the 45 or 55 degree beam angles maximize the spread for overall side-to-side coverage. The result is an ultra-bright uniform distribution of light designed specifically for narrow display frameworks.

LED lighting is ideal for illuminating display graphics. LEDs are more durable, cost-effective, and reliable than other display graphics lighting. LEDs produce no UV light that can damage or fade graphics and the superior lifespan of the LEDs significantly reduce maintenance costs. EQUIFLUX delivers superior lighting using only 9 watts per foot. The low profile LED arrays and cool operating temperatures increase the options for placement and eliminate the need for ventilation. The lightweight bar mounts directly to extruded aluminum and other narrow display frame systems using the slot-mounted compression screws.

"Critical to our customers was a lighting solution that was compatible with existing extrusions as well as custom designs," said Elemental LED National Sales Manager Craig McCauslan. "Our customers were struggling with what was available in the market, so we started building from scratch with the highest quality LEDs available, added customized optics, and used an iterative design process incorporating customer feedback. The result is a high-impact LED lighting fixture that was economical, robust, and easy to install."

For more information about Elemental LED's new EQUIFLUX LED Display Graphics Lighting System or other commercial services, please call 1.877.564.5051 (option 2) or visit:

About Elemental LED
Elemental LED is the recognized U.S.-based leader of innovative LED solutions. We partner with our customers to understand their needs and deliver tailored products, services, and education. "We make it easy." We are dedicated to helping customers understand, adopt, and benefit from LED lighting solutions through our combined LED lighting technology, customized product portfolio, and extensive support services offering. Learn more at

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Jim Puchbauer
Vice President of Marketing
(877) 564-5051
Email Contact

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