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BASF's R-M® Onyx HD paint featured on the 2014 Ridler Award winning '64 Buick Riviera

JF Launier's Rivision crowned at the 2014 Detroit Autorama

SOUTHFIELD, Mich., March 14, 2014 /PRNewswire/ -- BASF Automotive Refinish Solutions is pleased to announce that the winner of the 2014 Ridler Award – the 1964 Buick Riviera Rivision created by JF Launier of JF Kustoms – features BASF R-M® Onyx HD paint.

The Ridler, one of the custom car industry's most prestigious awards, was presented to Launier at the Detroit Autorama on March 9. Rivision features many signature elements, including its bright yellow color, called Rivieran Sunset Pearl, which Launier created for the car. The vehicle also features boat tail-style rear glass, a two-seater coupe footprint, an 850 HP turbo V8 and twin turbochargers.

"BASF congratulates JF Launier on his much-deserved Ridler Award win for the truly impressive and eye-catching '64 Buick Rivision," said Vitor Margaronis, Marketing Director, BASF Coatings Solutions, North America. "We're thrilled JF chose paint from BASF's R-M® line for this project, which is a shining example of high quality custom work."

"Cars eligible for the Ridler Award are judged on creativity, degree of difficulty and quality, and JF's car fits all these criteria," said Butch Patrico, President of the Michigan Hot Rod Association. "It's a very unique and beautiful vehicle. You have to look at it a long time to appreciate all the work that went into it."

Paint from BASF has been featured on several recent Ridler Award winners. Six of the past 11 winners were painted with the company's Glasurit® line.  The 2012 winning 1955 Ford Thunderbird designed by Jonathon Peace and built by Torq'd Design Lab and Greening Auto Company, featured Glasurit® 90-Line Brilliant Red.

BASF served as the silver sponsor of this year's Ridler Ball at the Detroit Autorama. Held annually, Autorama is the largest indoor custom car show in the United States. The Ridler Award, given out every year at the show since 1964 to the best new creations, is named after Don Ridler, who started promoting Autorama in the 1950s. Cars must make their public debut at the show in order to be eligible.

BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools.

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JF Launier with his Ridler Award winning 1964 Buick Riviera Rivision painted with BASF R-M® Onyx HD paint.

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.4 billion in 2013. For more information about BASF's North American operations, visit

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at


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