|By Marketwired .||
|March 14, 2014 03:54 PM EDT||
AUSTIN, TX--(Marketwired - March 14, 2014) - Promotional Products Association International (PPAI; ppai.org), the not-for-profit association for the $18.5 billion promotional products industry, has issued a statement from President and CEO Paul Bellantone, CAE, regarding screened luggage at the Austin-Bergstrom International Airport during SXSW and his rebuttal of the claim by a Palo Alto tech firm that "most of the (SXSW) freebies end up in the attic, if not the trash."
"It turns out the news reports of delays at the Austin-Bergstrom International Airport were due to the fact that SXSW event goers were actually taking their promotional products home and not trashing them.
The TSA has since issued this travel tip recommending that airline passengers leaving SXSW with lots of freebies should take them in their carry-on luggage so they can get through security faster.
Regarding the Palo Alto tech firm's claim that 'most of the SXSW freebies end up in the attic or trash,' Promotional Products Association International (PPAI) and the promotional products industry wholly support the donation of unused promotional products to help those in need, and are glad the Austin-based Foundation for the Homeless is the beneficiary of the generosity and compassion of South by Southwest (#SXSW) attendees and its marketers.
Working with promotional products professionals, savvy marketers design and produce strategically branded promotional campaigns to reach and appeal to a highly targeted audience in a tangible, long-lasting and memorable manner. Promotional products are used to educate, support worthy causes, recognize and reward employee achievements, support legislation and inspire action. In cases where promotional products are not needed, consumers report a pass-along rate of 36 percent-a lucrative benefit for marketers.
PPAI's more than 40 years of industry research supports the fact that promotional products are one of, if not the most valued of all advertising media. In fact, eight in 10 consumers own promotional products, keeping them for more than a year in their kitchen (91%), workspace (74%), bedroom (55%) and in pockets or purses (24%) because they are useful. For marketers, the efficacy of promotional products provides the best ROI in the business, delivering an 88-percent brand recall and driving 85 percent of recipients to do business with the brand after receiving a branded product.
Whether through research or anecdotal evidence, it is clear promotional products have value to everyone, otherwise, they would not be distributed to both their intended audiences and to unintended, but equally valued, audiences -- audiences who will find their original purpose to be just as useful and for which they are equally appreciative.
This appreciation of the function, form and fit of promotional products is why we, as an industry, strive to ensure unused products make their way into the hands of those who can use them most -- teacher resource centers, animal shelters, community outreach organizations and, yes, homeless shelters.
The promotional products industry donates, contributes and volunteers in support of the communities it serves every day with literally thousands of products, millions of dollars and hundreds of volunteer hours supporting worthy causes, schools and organizations, such as the Kids In Need Foundation, Merced Rescue Mission, Community Health Charities Minnesota, Richmond State School for Success and many more."
Founded in 1903, the Promotional Products Association International (PPAI) is the world's largest and oldest not-for-profit association for the $18.5 billion promotional products industry, which comprises 33,841 businesses, a workforce of 498,853 professionals and more than 10,600 corporate members. PPAI represents the industry in Washington, D.C., and advocates on its behalf. PPAI operates the industry's largest trade show, (The PPAI Expo is held each January); leading promotional products safety and compliance program, more than 50-year-old professional development and certification program; and industry trade journals and periodicals. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company's name, logo or message. For more information, visit PPAI.org and find us on Twitter @PPAI_HQ, Facebook, YouTube and Pinterest.
The following files are available for download:
- Demand For South by Southwest SXSW Promotional Products Captures Event Headlines
- PPAI Promotional Products Fact Sheet - Infographic
Kim R. Todora, PPAI
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Jan. 21, 2017 07:45 AM EST Reads: 2,438
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
Jan. 21, 2017 07:30 AM EST Reads: 1,291
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Jan. 21, 2017 07:15 AM EST Reads: 929
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Jan. 21, 2017 06:45 AM EST Reads: 1,946
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Jan. 21, 2017 06:30 AM EST Reads: 1,654
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
Jan. 21, 2017 06:00 AM EST Reads: 2,071
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Jan. 21, 2017 05:30 AM EST Reads: 3,551
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Jan. 21, 2017 05:00 AM EST Reads: 3,013
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Jan. 21, 2017 05:00 AM EST Reads: 4,042
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT depl...
Jan. 21, 2017 03:45 AM EST Reads: 1,988
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors an...
Jan. 21, 2017 02:30 AM EST Reads: 5,042
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Jan. 21, 2017 02:30 AM EST Reads: 6,121
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jan. 21, 2017 02:15 AM EST Reads: 5,367
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Jan. 21, 2017 02:00 AM EST Reads: 5,825
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
Jan. 21, 2017 01:30 AM EST Reads: 6,568