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Blueair Showcases How 'Seeing Is Believing' at 2014 International Home + Housewares Show

Display of High-Efficiency, Aesthetically Pleasing Sense and On-Site 'Smoke Box' Demonstrations Highlight Blueair's Show Presence

CHICAGO, March 15, 2014 /PRNewswire/ -- THE INTERNATIONAL HOME + HOUSEWARES SHOW/BOOTH L11915 -- Blueair, the leader in holistic indoor air purification, today heads south on Lake Shore Drive for its annual display at the International Home + Housewares Show at McCormick Place. Blueair will be showing off the world's most luxurious and award-winning air purifier, the Blueair Sense, in addition to providing visitors to its booth with a captivating demonstration of air purification in action through the company's 'Smoke Box' as part of company's "Seeing is Believing" theme. Headquartered globally in Stockholm, Sweden, and nationally in Chicago, Blueair will be amongst the 2,100 companies showing off the latest products in the housewares marketplace at the industry's premier annual show.

The Blueair Sense was released nationally to consumers at last June's Dwell on Design Conference in Los Angeles and will be on display at the IHHS with national consumer availability for the first time. The high-tech consumer air cleaning system was developed in conjunction with Sweden's world-famous Claesson Koivisto Rune architecture and design studio. Built with environmentally friendly materials and proven to purify indoor air of allergens, viruses, and other airborne pollutants, the tastefully designed Sense offers motion sensor controls, high-efficiency electronics, and whisper silent operation for the most discerning consumers. Blueair's line of high-end purifiers removes 99.97% of particles in the air fast and efficiently. Lowering the concentration of airborne pollutants has been shown to reduce headaches, colds, cough, allergies, and other common ailments.

Attendees at the show can visit the Blueair booth in the "wired + well expo" to see how air purifiers actually work to rid the air of pollutants through its revolutionary 'Smoke Box.' The Blueair team will be holding live demonstrations for those stopping by the booth to be amazed as an enclosed display containing a Blueair air purifier is filled with smoke, which in a matter of seconds is engulfed by the purifier.

"Every year our company looks forward to the International Home + Housewares Show as it's the biggest, best and most well-attended show in the housewares space – and it's also in Blueair USA's hometown of Chicago," said Herman Pihltrad, President of Blueair Inc. "However, we've never been as excited as we are this year since we'll have the 'Smoke Box' on hand for everyone at the show to see with their very own eyes how an air purifier does its job. While consumers generally understand what air purifiers do, once they get to see an air purifier in action, they'll truly believe in what the product does."

Blueair will be taking a different approach to year's show as the company seeks to educate consumers on air purification throughout 2014 by visually showing off how air purification systems work, shifting away from its traditional focus of relying heavily on scientific evidence and technological specifications in efforts to train retailers, sales people and medical professionals on the benefits of high performance air purifiers.

The Blueair booth will be more visually appealing and dynamic than ever before, giving show attendees a preview of the retail concepts that will be rolled out throughout the year to empower consumers with more understanding of the category. Examples on display of this shift in addition to the 'Smoke Box' includes clear illustrations, logos rather than text, video content, and laser particle counters that directly demonstrate 99.97% filtration efficiency to the visitor's naked eye.

For more information on the Blueair Sense, visit Blueair today during the International Home + Housewares Show from today through Tuesday, March 18th, at Booth # L11915 in the "wired + well expo" at the Lakeside Level 3 section of Chicago's McCormick Place, or log on to

About International Housewares Association
The International Housewares Association is the 75-year-old voice of the housewares industry, which accounted for (US)$305.5 billion at retail worldwide in 2010. The not-for-profit, full-service association sponsors the world's premier exposition of products for the home, the International Home + Housewares Show, and offers its 1,700 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a unique Web-based community at and group buying discounts on business solutions services. 

About Blueair
Sold in over 50 countries around the world, Blueair delivers home and office users clean indoor air for enhanced health and wellbeing faster than any competing air purifier. Thanks to its high-quality technology, energy economy, and eco-friendly design, a Blueair air purifier works efficiently and silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants. For more information, please visit

SOURCE Blueair

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