Welcome!

News Feed Item

Blueair Showcases How 'Seeing Is Believing' at 2014 International Home + Housewares Show

Display of High-Efficiency, Aesthetically Pleasing Sense and On-Site 'Smoke Box' Demonstrations Highlight Blueair's Show Presence

CHICAGO, March 15, 2014 /PRNewswire/ -- THE INTERNATIONAL HOME + HOUSEWARES SHOW/BOOTH L11915 -- Blueair, the leader in holistic indoor air purification, today heads south on Lake Shore Drive for its annual display at the International Home + Housewares Show at McCormick Place. Blueair will be showing off the world's most luxurious and award-winning air purifier, the Blueair Sense, in addition to providing visitors to its booth with a captivating demonstration of air purification in action through the company's 'Smoke Box' as part of company's "Seeing is Believing" theme. Headquartered globally in Stockholm, Sweden, and nationally in Chicago, Blueair will be amongst the 2,100 companies showing off the latest products in the housewares marketplace at the industry's premier annual show.

The Blueair Sense was released nationally to consumers at last June's Dwell on Design Conference in Los Angeles and will be on display at the IHHS with national consumer availability for the first time. The high-tech consumer air cleaning system was developed in conjunction with Sweden's world-famous Claesson Koivisto Rune architecture and design studio. Built with environmentally friendly materials and proven to purify indoor air of allergens, viruses, and other airborne pollutants, the tastefully designed Sense offers motion sensor controls, high-efficiency electronics, and whisper silent operation for the most discerning consumers. Blueair's line of high-end purifiers removes 99.97% of particles in the air fast and efficiently. Lowering the concentration of airborne pollutants has been shown to reduce headaches, colds, cough, allergies, and other common ailments.

Attendees at the show can visit the Blueair booth in the "wired + well expo" to see how air purifiers actually work to rid the air of pollutants through its revolutionary 'Smoke Box.' The Blueair team will be holding live demonstrations for those stopping by the booth to be amazed as an enclosed display containing a Blueair air purifier is filled with smoke, which in a matter of seconds is engulfed by the purifier.

"Every year our company looks forward to the International Home + Housewares Show as it's the biggest, best and most well-attended show in the housewares space – and it's also in Blueair USA's hometown of Chicago," said Herman Pihltrad, President of Blueair Inc. "However, we've never been as excited as we are this year since we'll have the 'Smoke Box' on hand for everyone at the show to see with their very own eyes how an air purifier does its job. While consumers generally understand what air purifiers do, once they get to see an air purifier in action, they'll truly believe in what the product does."

Blueair will be taking a different approach to year's show as the company seeks to educate consumers on air purification throughout 2014 by visually showing off how air purification systems work, shifting away from its traditional focus of relying heavily on scientific evidence and technological specifications in efforts to train retailers, sales people and medical professionals on the benefits of high performance air purifiers.

The Blueair booth will be more visually appealing and dynamic than ever before, giving show attendees a preview of the retail concepts that will be rolled out throughout the year to empower consumers with more understanding of the category. Examples on display of this shift in addition to the 'Smoke Box' includes clear illustrations, logos rather than text, video content, and laser particle counters that directly demonstrate 99.97% filtration efficiency to the visitor's naked eye.

For more information on the Blueair Sense, visit Blueair today during the International Home + Housewares Show from today through Tuesday, March 18th, at Booth # L11915 in the "wired + well expo" at the Lakeside Level 3 section of Chicago's McCormick Place, or log on to www.blueair.com.

About International Housewares Association
The International Housewares Association is the 75-year-old voice of the housewares industry, which accounted for (US)$305.5 billion at retail worldwide in 2010. The not-for-profit, full-service association sponsors the world's premier exposition of products for the home, the International Home + Housewares Show, and offers its 1,700 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a unique Web-based community at www.housewares.org and group buying discounts on business solutions services. 

About Blueair
Sold in over 50 countries around the world, Blueair delivers home and office users clean indoor air for enhanced health and wellbeing faster than any competing air purifier. Thanks to its high-quality technology, energy economy, and eco-friendly design, a Blueair air purifier works efficiently and silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants. For more information, please visit www.blueair.com

SOURCE Blueair

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.
In his session at @ThingsExpo, Dr. Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, presented the findings of a series of six detailed case studies of how large corporations are implementing IoT. The session explored how IoT has improved their economic performance, had major impacts on business models and resulted in impressive ROIs. The companies covered span manufacturing and services firms. He also explored servicification, how manufacturing firms shift from se...
As more and more companies are making the shift from on-premises to public cloud, the standard approach to DevOps is evolving. From encryption, compliance and regulations like GDPR, security in the cloud has become a hot topic. Many DevOps-focused companies have hired dedicated staff to fulfill these requirements, often creating further siloes, complexity and cost. This session aims to highlight existing DevOps cultural approaches, tooling and how security can be wrapped in every facet of the bu...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
IT organizations are moving to the cloud in hopes to approve efficiency, increase agility and save money. Migrating workloads might seem like a simple task, but what many businesses don’t realize is that application migration criteria differs across organizations, making it difficult for architects to arrive at an accurate TCO number. In his session at 21st Cloud Expo, Joe Kinsella, CTO of CloudHealth Technologies, will offer a systematic approach to understanding the TCO of a cloud application...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Secure Channels, a cybersecurity firm, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Secure Channels, Inc. offers several products and solutions to its many clients, helping them protect critical data from being compromised and access to computer networks from the unauthorized. The company develops comprehensive data encryption security strategie...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are m...
Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically abo...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...