Welcome!

News Feed Item

Blueair Showcases How 'Seeing Is Believing' at 2014 International Home + Housewares Show

Display of High-Efficiency, Aesthetically Pleasing Sense and On-Site 'Smoke Box' Demonstrations Highlight Blueair's Show Presence

CHICAGO, March 15, 2014 /PRNewswire/ -- THE INTERNATIONAL HOME + HOUSEWARES SHOW/BOOTH L11915 -- Blueair, the leader in holistic indoor air purification, today heads south on Lake Shore Drive for its annual display at the International Home + Housewares Show at McCormick Place. Blueair will be showing off the world's most luxurious and award-winning air purifier, the Blueair Sense, in addition to providing visitors to its booth with a captivating demonstration of air purification in action through the company's 'Smoke Box' as part of company's "Seeing is Believing" theme. Headquartered globally in Stockholm, Sweden, and nationally in Chicago, Blueair will be amongst the 2,100 companies showing off the latest products in the housewares marketplace at the industry's premier annual show.

The Blueair Sense was released nationally to consumers at last June's Dwell on Design Conference in Los Angeles and will be on display at the IHHS with national consumer availability for the first time. The high-tech consumer air cleaning system was developed in conjunction with Sweden's world-famous Claesson Koivisto Rune architecture and design studio. Built with environmentally friendly materials and proven to purify indoor air of allergens, viruses, and other airborne pollutants, the tastefully designed Sense offers motion sensor controls, high-efficiency electronics, and whisper silent operation for the most discerning consumers. Blueair's line of high-end purifiers removes 99.97% of particles in the air fast and efficiently. Lowering the concentration of airborne pollutants has been shown to reduce headaches, colds, cough, allergies, and other common ailments.

Attendees at the show can visit the Blueair booth in the "wired + well expo" to see how air purifiers actually work to rid the air of pollutants through its revolutionary 'Smoke Box.' The Blueair team will be holding live demonstrations for those stopping by the booth to be amazed as an enclosed display containing a Blueair air purifier is filled with smoke, which in a matter of seconds is engulfed by the purifier.

"Every year our company looks forward to the International Home + Housewares Show as it's the biggest, best and most well-attended show in the housewares space – and it's also in Blueair USA's hometown of Chicago," said Herman Pihltrad, President of Blueair Inc. "However, we've never been as excited as we are this year since we'll have the 'Smoke Box' on hand for everyone at the show to see with their very own eyes how an air purifier does its job. While consumers generally understand what air purifiers do, once they get to see an air purifier in action, they'll truly believe in what the product does."

Blueair will be taking a different approach to year's show as the company seeks to educate consumers on air purification throughout 2014 by visually showing off how air purification systems work, shifting away from its traditional focus of relying heavily on scientific evidence and technological specifications in efforts to train retailers, sales people and medical professionals on the benefits of high performance air purifiers.

The Blueair booth will be more visually appealing and dynamic than ever before, giving show attendees a preview of the retail concepts that will be rolled out throughout the year to empower consumers with more understanding of the category. Examples on display of this shift in addition to the 'Smoke Box' includes clear illustrations, logos rather than text, video content, and laser particle counters that directly demonstrate 99.97% filtration efficiency to the visitor's naked eye.

For more information on the Blueair Sense, visit Blueair today during the International Home + Housewares Show from today through Tuesday, March 18th, at Booth # L11915 in the "wired + well expo" at the Lakeside Level 3 section of Chicago's McCormick Place, or log on to www.blueair.com.

About International Housewares Association
The International Housewares Association is the 75-year-old voice of the housewares industry, which accounted for (US)$305.5 billion at retail worldwide in 2010. The not-for-profit, full-service association sponsors the world's premier exposition of products for the home, the International Home + Housewares Show, and offers its 1,700 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a unique Web-based community at www.housewares.org and group buying discounts on business solutions services. 

About Blueair
Sold in over 50 countries around the world, Blueair delivers home and office users clean indoor air for enhanced health and wellbeing faster than any competing air purifier. Thanks to its high-quality technology, energy economy, and eco-friendly design, a Blueair air purifier works efficiently and silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants. For more information, please visit www.blueair.com

SOURCE Blueair

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @DevOpsSummit at 20th Cloud Expo, Kelly Looney, director of DevOps consulting for Skytap, showed how an incremental approach to introducing containers into complex, distributed applications results in modernization with less risk and more reward. He also shared the story of how Skytap used Docker to get out of the business of managing infrastructure, and into the business of delivering innovation and business value. Attendees learned how up-front planning allows for a clean sep...
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Given the popularity of the containers, further investment in the telco/cable industry is needed to transition existing VM-based solutions to containerized cloud native deployments. The networking architecture of the solution isolates the network traffic into different network planes (e.g., management, control, and media). This naturally makes support for multiple interfaces in container orchestration engines an indispensable requirement.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, discussed how AI can simplify cloud operations. He covered the following topics: why cloud mana...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching o...
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.