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The Makers Of LifeStyles® SKYN Condoms Unveil "SKYN® Link" Mobile App To Get Users Out Of The Friend Zone

"SKYN Link" Connects Facebook Friends Looking to Take Their Relationship to the Next Level

ISELIN, N.J., March 17, 2014 /PRNewswire/ -- Ansell, a global leader in protection solution and the makers of LifeStyles SKYN Condoms, today announces the launch of a social media app that will help users escape the "friend zone" and enter the "SKYN Zone." SKYN Link allows users to anonymously choose the Facebook friends they would like to explore a deeper relationship with, invite them to "Hook Up," and discreetly discover if those Facebook friends feel the same way.

After downloading the app, to put SKYN® Link into action, users will sign into their Facebook accounts and a list of all their Facebook friends will generate. Users then scroll through the list to select the friends they might want to "Hook Up" with.  If the friend doesn't already have the SKYN Link app, you can invite them anonymously or through social networks. All anonymous invites are sent from a SKYN Link email address, noting that someone is asking to "Hook Up," and advising the invitee how to download the app to find out if there is a connection. If someone you chose to "Hook Up" with also selects you, a private chat will open, allowing an open dialogue to take your Facebook friendship to the next level.

Unlike similar location-based apps, SKYN Link helps users build meaningful relationships with someone within their circle of known friends, which should hopefully lead to a deeper relationship. The app is also unique in that it offers complete anonymity; the Facebook friend you request to "Hook Up" with will never know you selected them unless they select you as well.

"Having revolutionized the condom aisle in 2008 with the release of SKYN, the first polyisoprene condom on the market, Ansell sought to create a  corresponding social application that is as innovative as the SKYN brand itself," said Carol Carrozza, VP of Sales & Marketing, North America for Ansell, the makers of SKYN. "SKYN Link encourages users to take a risk and make a real connection with an existing Facebook friend, while promoting safety and responsibility for any sexual encounters that may result."

The app, created by Bethink, is now available in Apple's App Store and on Google Play, and is compatible with iOS and Android devices. In addition to the SKYN® Link app, a mobile website (www.skynlink.com) is available to anyone with Internet access and a Facebook account, as well as Internet-enabled cell phones.

LifeStyles SKYN was the first clinically-approved polyisoprene condom, and Ansell is proud to be the only condom company in the U.S. to provide this innovative contraceptive in a range of styles and sizes, including SKYN Original, SKYN Large, SKYN Extra Lubricated and SKYN Intense Feel, with additional line extensions on the horizon.

The next generation of condoms, SKYN was designed to give condom buyers what they desire most— comfort and sensitivity.  Widely known as "the closest thing to wearing nothing," SKYN provides greater sensation and more comfort than other non-latex and even latex condoms on the market today, as ascertained by clinical trials of the condom. Research has also shown that 66% of condom users convert to SKYN once they've experienced the unique benefits of polyisoprene, a softer material that more easily adapts to the form of its wearer.

All LifeStyles Condoms are triple tested to meet the highest U.S. reliability standards. SKYN Condoms are available at a wide range of big box retailers, drugstores, grocery and convenience stores across the country. Products are also available at online retailers such as drugstore.com, soap.com and amazon.com.

About SKYN Condoms by the LifeStyles brand
Based out of Iselin, NJ, the SKYN brand of condoms was launched in 2008 as the first-ever polyisoprene, non-latex condom that met all the U.S. Food and Drug Administration requirements for safety and efficacy. The SKYN brand is the latest addition to the LifeStyles brand portfolio; the LifeStyles brand of condoms was launched in 1985 as a U.S.-based consumer product of Ansell Limited.

With over 20 styles of condoms and an assortment of other pleasure products on the market, Ansell and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada. More information on SKYN condoms can be found at www.skyncondoms.com/us/

About Ansell
Ansell is a world leader in providing superior health and safety protection solutions that enhance human well-being.

With operations in North America, Latin America/Caribbean, EMEA and Asia, Ansell employs more than 13,000 people worldwide and holds leading positions in the personal protective equipment and medical gloves market, as well as in the sexual health and well-being category worldwide. Ansell operates in four main business segments: Medical Solutions, Industrial Solutions, Specialty Markets and Sexual Wellness.

Information on Ansell and its products can be found at www.ansell.com.

® are trademarks owned by Ansell Limited or one of its affiliates. © 2014 Ansell Limited. All Rights Reserved.


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