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BURGER KING(R) Drafts New King Deals Lineup

10 menu items make the cut including three brand new burgers; menu roll-out includes playoff hockey shootout promotions with participating CHL teams

TORONTO, ONTARIO -- (Marketwired) -- 03/17/14 -- BURGER KING® Canada is introducing an every-day New King Deals menu across the country starting today. The new menu will be a permanent offering for value conscious consumers with a range of tasty menu choices starting at only $1.39.

The New King Deals consist of 10 popular menu options including three brand new burgers:

--  The Rodeo Burger featuring a smoky, sweet BBQ sauce and crispy onion
    rings atop a savoury fire-grilled beef patty
--  The Crispy Chicken Jr. Sandwich featuring lightly-breaded and seasoned
    chicken topped with fresh lettuce and creamy mayonnaise
--  Jalapeno Cheeseburger featuring a signature fire-grilled beef patty
    topped with a simple layer of processed cheese, spicy jalapenos, yellow
    mustard, and ketchup

The New King Deals menu will also include the WHOPPER JR® Sandwich, as well as an Egg & Cheese English Muffin, French Fries, Onion Rings, Real Fruit Smoothies, Sundaes, and Soft Drinks.

"We know our customers crave delicious BURGER KING® offerings at great prices all day, every day." said Alison Fletcher, Director of Marketing for the Burger King brand in Canada.

"This New King Deals Menu gives our guests a full range of tasty choices at prices too good to pass up."

To support the launch of the New King Deals menu, BURGER KING® is partnering with OHL, QMJHL and WHL hockey teams across the country, giving entire arenas the opportunity to win free New King Deals menu items through an on-ice shootout during intermissions. The program is intended to create occasions for more consumers to visit their local BURGER KING® more often.

ABOUT BURGER KING WORLDWIDE

Founded in 1954, BURGER KING® Worldwide is the second largest quick serve hamburger chain in the world. The original HOME OF THE WHOPPER®, BURGER KING® operates in nearly 13,000 locations serving more than 11 million guests daily in 86 countries and territories worldwide.

ABOUT BURGER KING CANADA

Redberry Investments Corp. is the master franchisee for BURGER KING® in Canada, representing the approximately 300 BURGER KING® restaurants nationwide. Founded in 2005, Redberry is a privately-held, Quebec corporation with more than 6,000 employees and offices in Montreal, Toronto, Calgary and Detroit. For more information please visit www.burgerking.ca.

Contacts:
Pilot PMR
Katy James
416-462-0199 ext. 236
[email protected]

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