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BURGER KING(R) Drafts New King Deals Lineup

10 menu items make the cut including three brand new burgers; menu roll-out includes playoff hockey shootout promotions with participating CHL teams

TORONTO, ONTARIO -- (Marketwired) -- 03/17/14 -- BURGER KING® Canada is introducing an every-day New King Deals menu across the country starting today. The new menu will be a permanent offering for value conscious consumers with a range of tasty menu choices starting at only $1.39.

The New King Deals consist of 10 popular menu options including three brand new burgers:

--  The Rodeo Burger featuring a smoky, sweet BBQ sauce and crispy onion
    rings atop a savoury fire-grilled beef patty
--  The Crispy Chicken Jr. Sandwich featuring lightly-breaded and seasoned
    chicken topped with fresh lettuce and creamy mayonnaise
--  Jalapeno Cheeseburger featuring a signature fire-grilled beef patty
    topped with a simple layer of processed cheese, spicy jalapenos, yellow
    mustard, and ketchup

The New King Deals menu will also include the WHOPPER JR® Sandwich, as well as an Egg & Cheese English Muffin, French Fries, Onion Rings, Real Fruit Smoothies, Sundaes, and Soft Drinks.

"We know our customers crave delicious BURGER KING® offerings at great prices all day, every day." said Alison Fletcher, Director of Marketing for the Burger King brand in Canada.

"This New King Deals Menu gives our guests a full range of tasty choices at prices too good to pass up."

To support the launch of the New King Deals menu, BURGER KING® is partnering with OHL, QMJHL and WHL hockey teams across the country, giving entire arenas the opportunity to win free New King Deals menu items through an on-ice shootout during intermissions. The program is intended to create occasions for more consumers to visit their local BURGER KING® more often.


Founded in 1954, BURGER KING® Worldwide is the second largest quick serve hamburger chain in the world. The original HOME OF THE WHOPPER®, BURGER KING® operates in nearly 13,000 locations serving more than 11 million guests daily in 86 countries and territories worldwide.


Redberry Investments Corp. is the master franchisee for BURGER KING® in Canada, representing the approximately 300 BURGER KING® restaurants nationwide. Founded in 2005, Redberry is a privately-held, Quebec corporation with more than 6,000 employees and offices in Montreal, Toronto, Calgary and Detroit. For more information please visit www.burgerking.ca.

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