Welcome!

News Feed Item

DISH Launches New Marketing Campaign; Featuring Voice of Award-Winning Actress Rebel Wilson as Hopper the Kangaroo

DISH (NASDAQ: DISH) today announced the launch of its new multimillion-dollar marketing campaign featuring Hollywood celebrity, Rebel Wilson, as the voice of its new animation, Hopper the Kangaroo.

Hopper the Kangaroo with foam finger (Photo: Business Wire)

Hopper the Kangaroo with foam finger (Photo: Business Wire)

The inaugural television spot features Hopper the Kangaroo, secretly watching college basketball at work using DISH Anywhere™ on her tablet. Before her boss catches her watching, she quickly “pouches” away her device, similar to what countless Americans do throughout the March hoops tournaments. View the new TV commercial at DISH’s Official YouTube Channel.

“Technology companies regularly struggle at forming an emotional connection with consumers. Our new animated Hopper, featuring Rebel Wilson’s voice, makes for a character that’s highly engaging,” said James Moorhead, DISH chief marketing officer. “DISH is the only company that delivers consumers all their live and recorded TV anywhere. It is simply the best mobile video experience in the world, and our new campaign showcases our technology to consumers in an easily relatable way.”

DISH introduces “Bracket Breaks”

To celebrate the new national marketing campaign, and embrace the March hoops madness, DISH also introduced “Bracket Breaks” for its employees. Intended for employees to use DISH Anywhere to enjoy tournament games on their devices while at work, Bracket Breaks lets employees watch the games without having to “pouch” it like Hopper in the TV advertisement.

Taking a Bracket Break to watch college basketball games on mobile devices is becoming increasingly popular. According to Turner Sports data from last year’s tournament, there were approximately 45 million video streams through its first two weekends in 2013, which represents a 158 percent increase over 2012’s numbers.

“Every year people talk about productivity loss at work during the NCAA tournament. With the prevalence of mobile devices, it is easier to follow along than ever before,” said Joseph P. Clayton, DISH chief executive officer and president. “At DISH, we are embracing the madness, and we are encouraging employees to take Bracket Breaks. By using DISH Anywhere, they can watch games, and show their love for college basketball without having to cover it up. I will be right there with them.”

Throughout the tournaments, employees will be encouraged to ditch the secrecy and to take Bracket Breaks, using DISH mobile apps. And to ensure that none of the hoops action will be missed, at headquarters, DISH has supplemented its corporate Wi-Fi network to support all of the employees’ bandwidth needs when watching via DISH Anywhere. To view the video of the internal employee announcement, visit http://about.dish.com/multimedia-gallery and click on the “Videos” tab.

DISH enhances NCAA Tournament viewing experience

The action does not stop with the employees at DISH. DISH Hopper customers can make the most of their tournament viewing experience using DISH Anywhere, the all-new Hop View, BracketView, Game Finder and DISH Explorer.

  • DISH Anywhere gives DISH subscribers the power to watch their live and recorded TV from a computer, phone or tablet.
  • Hop View brings games airing on various channels together on one screen.
  • BracketView displays games in recognizable bracket format, noting scores and giving viewers the ability to check stats, record and view games in progress
  • Game Finder is customizable to feature favorite sports and teams. It also allows viewers to tune-in, record or view stats on games of interest; this includes Thuuz excitement ratings to find the best games at any given time.
  • DISH Explorer, the second screen iPad app, includes a “NCAA Tournament” tab on the Top Sports screen, allowing users to quickly see upcoming games, times and channels. It is easy to set recordings and even join social conversations on Twitter about the tournament.

For a full run down on the features please visit DISH Frequency.

**2013 NCAA Tournament streaming data referenced from Turner Sports.**

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.057 million satellite TV customers, as of Dec. 31, 2013, with the highest quality programming and technology with the most choices at the best value. Subscribers enjoy a high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation is a Fortune 200 company. Visit www.dish.com.

Photos/Multimedia Gallery
Available: http://about.dish.com/multimedia-gallery

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of pati...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.