Welcome!

News Feed Item

DISH Launches New Marketing Campaign; Featuring Voice of Award-Winning Actress Rebel Wilson as Hopper the Kangaroo

DISH (NASDAQ: DISH) today announced the launch of its new multimillion-dollar marketing campaign featuring Hollywood celebrity, Rebel Wilson, as the voice of its new animation, Hopper the Kangaroo.

Hopper the Kangaroo with foam finger (Photo: Business Wire)

Hopper the Kangaroo with foam finger (Photo: Business Wire)

The inaugural television spot features Hopper the Kangaroo, secretly watching college basketball at work using DISH Anywhere™ on her tablet. Before her boss catches her watching, she quickly “pouches” away her device, similar to what countless Americans do throughout the March hoops tournaments. View the new TV commercial at DISH’s Official YouTube Channel.

“Technology companies regularly struggle at forming an emotional connection with consumers. Our new animated Hopper, featuring Rebel Wilson’s voice, makes for a character that’s highly engaging,” said James Moorhead, DISH chief marketing officer. “DISH is the only company that delivers consumers all their live and recorded TV anywhere. It is simply the best mobile video experience in the world, and our new campaign showcases our technology to consumers in an easily relatable way.”

DISH introduces “Bracket Breaks”

To celebrate the new national marketing campaign, and embrace the March hoops madness, DISH also introduced “Bracket Breaks” for its employees. Intended for employees to use DISH Anywhere to enjoy tournament games on their devices while at work, Bracket Breaks lets employees watch the games without having to “pouch” it like Hopper in the TV advertisement.

Taking a Bracket Break to watch college basketball games on mobile devices is becoming increasingly popular. According to Turner Sports data from last year’s tournament, there were approximately 45 million video streams through its first two weekends in 2013, which represents a 158 percent increase over 2012’s numbers.

“Every year people talk about productivity loss at work during the NCAA tournament. With the prevalence of mobile devices, it is easier to follow along than ever before,” said Joseph P. Clayton, DISH chief executive officer and president. “At DISH, we are embracing the madness, and we are encouraging employees to take Bracket Breaks. By using DISH Anywhere, they can watch games, and show their love for college basketball without having to cover it up. I will be right there with them.”

Throughout the tournaments, employees will be encouraged to ditch the secrecy and to take Bracket Breaks, using DISH mobile apps. And to ensure that none of the hoops action will be missed, at headquarters, DISH has supplemented its corporate Wi-Fi network to support all of the employees’ bandwidth needs when watching via DISH Anywhere. To view the video of the internal employee announcement, visit http://about.dish.com/multimedia-gallery and click on the “Videos” tab.

DISH enhances NCAA Tournament viewing experience

The action does not stop with the employees at DISH. DISH Hopper customers can make the most of their tournament viewing experience using DISH Anywhere, the all-new Hop View, BracketView, Game Finder and DISH Explorer.

  • DISH Anywhere gives DISH subscribers the power to watch their live and recorded TV from a computer, phone or tablet.
  • Hop View brings games airing on various channels together on one screen.
  • BracketView displays games in recognizable bracket format, noting scores and giving viewers the ability to check stats, record and view games in progress
  • Game Finder is customizable to feature favorite sports and teams. It also allows viewers to tune-in, record or view stats on games of interest; this includes Thuuz excitement ratings to find the best games at any given time.
  • DISH Explorer, the second screen iPad app, includes a “NCAA Tournament” tab on the Top Sports screen, allowing users to quickly see upcoming games, times and channels. It is easy to set recordings and even join social conversations on Twitter about the tournament.

For a full run down on the features please visit DISH Frequency.

**2013 NCAA Tournament streaming data referenced from Turner Sports.**

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network L.L.C., provides approximately 14.057 million satellite TV customers, as of Dec. 31, 2013, with the highest quality programming and technology with the most choices at the best value. Subscribers enjoy a high definition line-up with more than 200 national HD channels, the most international channels, and award-winning HD and DVR technology. DISH Network Corporation is a Fortune 200 company. Visit www.dish.com.

Photos/Multimedia Gallery
Available: http://about.dish.com/multimedia-gallery

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.