Welcome!

News Feed Item

CDW and Charles Barkley Make “Smart Growth” a March Madness Slam Dunk

CDW (NASDAQ:CDW), a leading provider of technology solutions to business, government, education and healthcare, launched the next iteration of its “People Who Get IT” integrated brand campaign on March 15. The new campaign, once again featuring NBA Hall of Famer Charles Barkley and fictional company Gordon & Taylor, will tip off the 2014 NCAA basketball tournament with spots appearing on national television and radio, in print and with expanded online digital engagement throughout March Madness and into the summer of 2014.

Charles Barkley is back in "Smart Growth," the latest iteration of CDW's "People Who Get IT" integra ...

Charles Barkley is back in "Smart Growth," the latest iteration of CDW's "People Who Get IT" integrated brand campaign launching during March Madness. (Photo: Business Wire)

Since Barkley’s arrival at Gordon & Taylor, the company has won at basketball, won new business by losing at golf, won on the road with its mobile office and won despite having a football stadium without a team. But sometimes, growth isn’t easy, and in the newest campaign, “Smart Growth,” Gordon & Taylor is feeling the pressures that many fast-growing organizations experience – from hiring challenges to space constraints and bottom-line worries.

That’s where CDW comes in. Just as a basketball team’s sixth man comes off the bench to help win games, CDW’s professional expertise demonstrates that IT is the “seventh man” that can provide organizations with a competitive advantage. A core element of the content-rich campaign is showcasing how technology is changing the game – not only in basketball, but also in business.

“The creative concept for the ‘Smart Growth’ campaign is how CDW’s technology solutions support and amplify business operations to help our customers grow and succeed,” said Neal Campbell, senior vice president and chief marketing officer at CDW. “We chose March Madness as the backdrop for this campaign because technology coupled with professional expertise is truly the ‘seventh man’ for enabling smart growth.”

Barkley has anchored the serial campaign in several iterations since 2012, engaging CDW’s audiences in a memorable way using humor to effectively deliver simple, clear messages that resonate with IT professionals and business leaders alike.

The “Smart Growth” campaign enables CDW to highlight its expertise in cloud computing, mobility, data center optimization, networking and printing solutions. Just as Gordon & Taylor has evolved, CDW has evolved to become a leading provider of IT solutions with the national breadth and deep technological know-how required in today’s rapidly changing marketplace. Partner solutions from Cisco, Crucial, HP, Intel, Lenovo, NetApp, Seagate and VMware are featured, along with the CDW capabilities that power them.

Ogilvy & Mather, Chicago, worked with CDW to develop the campaign, which is CDW’s most deeply integrated to date. It features broadcast, print and online advertising; the What is the Seventh Man microsite; social media and internal engagement programs; sales enablement; CDW.com promotions; and public relations support. The ads, directed by award-winning and Hall of Fame television commercial director Joe Pytka, will run during the NCAA March Madness broadcasts on CBS, TBS, TNT, Tru TV, ESPN Radio and Westwood One.

New elements of the campaign include two Reddit Q&As sponsored by BizTech magazine in conjunction with CDW and STATS – the leading sports technology, data and content company – March 18 and live from Dallas during the Final Four, focused on how big data analytics can help fans pick winning brackets.

To access exclusive “Smart Growth” campaign materials, visit CDWCorp on Twitter, CDW Corporation on Facebook, CDW on LinkedIn and CDW on Spiceworks.

About CDW

CDW is a leading provider of technology solutions to business, government, education and healthcare. A Fortune 500 company, CDW was founded in 1984 and employs more than 6,900 coworkers. For the year ended December 31, 2013, the company generated net sales of more than $10.7 billion. For more information, visit www.CDW.com.

CDWPR-CO

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...