Click here to close now.


News Feed Item

Discover MATLAW'S! Introducing Exciting, Creative New Seafood Products and Flavor Combinations, and a Fresh New Look Too

GLOUCESTER, Mass., March 17, 2014 /PRNewswire/ -- Discover the new Matlaw's! One of the longest standing innovators in the world of seafood, and creator of the #1 Seafood Appetizer in America, Matlaw's is making a splash at the 2014 Seafood Expo North America with the launch of an exciting new brand identity, creative new seafood products and flavor combinations, and a refreshed website too.

Photo -
Photo -

The new brand look, featuring a contemporary blue palette and complementary product specific colors, is anchored by an undulating ocean wave. It reflects Matlaw's energy, personality and passion for discovery – from popular varieties of seafood, to fresh preparations and flavor combinations that more than satisfy market demand for a diversity of tastes that are both tantalizing and delicious.

"We go to the extreme all over the world to find the freshest seafood products, and have strengthened and modernized our brand to communicate that clearly on shelf," said Nancy Peterson, Vice President of Marketing at National Fish & Seafood. "With this launch we invite the world to discover our new products, flavors and vibrant new look that illustrate what Matlaw's stands for – products that exceed expectations for retailers and flavors that delight the palates of today's demanding consumers."

New Products

Matlaw's innovative new offerings are already garnering rave reviews. And like all Matlaw's products, they are quick and easy to prepare. Debuting at the 2014 Seafood Expo North America will be:

"For our retail customers, Matlaw's is a smart choice to support the growth of their seafood category," said Kevin Donahue, Vice President of Sales at National Fish & Seafood. "As consumers continue to seek healthier options, and have more sophisticated and diverse tastes in seafood, our products offer them an exceptional flavor experience, convenience and value that is sure to drive the retailer's bottom-line. Discover Matlaw's and learn how to grow your sales and profits."

Website Transformation

Matlaw's has also launched a newly designed website that brings "Discovery" to life. For the first time, will offer consumers creative food pairing suggestions, menu recommendations, cooking ideas and more, including:

  • Mobile accessibility, making it simple to discover Matlaw's from anywhere
  • Detailed product descriptions, nutrition, and preparation information
  • A Store Locator – Coming Soon!
  • Special offers and coupons to support retailer success

"We're excited to kick off this year with a great new line of innovative flavor combinations and a fresh new look that makes it easy for everyone to discover Matlaw's," said Jack Ventola, President of National Fish & Seafood.

About Matlaw's

Every bite of Matlaw's seafood feeds your passion for discovery.  We take your favorite seafood to new heights and turn your dining and entertaining into an out of the ordinary, memorable experience. With over 40 suppliers across the globe that meet our Safe Quality Food (SQF) requirements, we boldly follow our passion for discovery and bring the very best quality to your table at the best price. That's a pretty big thing for a seafood company to bite off.  But we accept the challenge daily. We wouldn't have it any other way. "Discover Matlaw's" online at, and join the Matlaw's community on Facebook and Twitter.  

Editor's Note: High-resolution images, product samples and information available upon request.

Media Contact:   Jackie Lucas, Warner Communications: Email,  978-255-1159 

Read more news from Matlaw's.

SOURCE Matlaw's

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.