|By PR Newswire||
|March 17, 2014 09:22 AM EDT||
ENGLEWOOD CLIFFS, N.J., March 17, 2014 /PRNewswire/ -- Men's lives are full of tough decisions. During March Madness® sports fans are faced with a myriad of choices, from eagerly awaiting Selection Sunday decisions, to picking which teams will go all the way in bracket selections. This March, Dove® Men+Care® is making one decision easy for men, off the court. Throughout the 2014 NCAA® Men's Division I Basketball Championship, a new campaign from the brand will shine a spotlight on basketball's top decision makers to show sports fans that Dove® Men+Care® is an easy decision for men's grooming routines (during game day and beyond).
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66109-dove-men-care-easy-decision
The new 'Easy Decision' campaign includes a video series featuring seasoned basketball decision makers and coaches Frank Vogel and Jay Wright. As top professional and NCAA® head coaches Vogel and Wright decide team line-ups and high-pressure plays almost daily, however there is one easy decision on which both men agree – Dove® Men+Care®. The 'Easy Decision' campaign will highlight how Dove® Men+Care® body wash and bar offer more care for men's skin. The videos will air throughout March Madness® programming as part of Unilever's multi-year NCAA® Corporate Partnership with CBS Sports and Turner Sports, and on www.youtube.com/dovemencareus.
"Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock," said Rob Candelino, Vice President for Unilever Skincare. "Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision."
#TournamentDecisions Made Easy
The 'Easy Decision' campaign kicks off in lock step with Selection Sunday™, a day synonymous with tough decision-making. Throughout March, Dove® Men+Care® will help make decisions easier, by giving fans access to the ultimate bracketology assistance. Dove® Men+Care® is the official sponsor of Bleacher Report's 2014 NCAA March Madness Bracket Challenge, available at www.bleacherreport.com. Fans can visit www.DoveMenCare.com to find leading NCAA Basketball® facts, stats and expert picks to inform the toughest bracket choices. Fans can also visit @DoveMenCare via Twitter, Instagram and Facebook, to learn about leading #TournamentDecisions as they unfold in March, and share their own for a chance to win prizes.
Decision Making From At-Home Screens To The Streets
Dove® Men+Care® is taking basketball knowledge to another level when it comes to giving fans access to March Madness® digital experiences and events across the country. The brand is collaborating with Turner Sports and CBS Sports to host National Bracket Day® events in five cities starting March 17. National Bracket Day® pop up hubs will come to each city giving fans the chance to fill out digital Instabrackets (fueled by Bleacher Report). National Bracket Day® destinations will be located at: CNN Center in Atlanta, Union Station in Chicago, Union Station in Washington D.C., Hollywood & Vine in Los Angeles, and Penn Plaza in New York City.
A 'Matchup Decisions' tool on www.DoveMenCare.com will give fans a glimpse into the latest and upcoming match ups at home (or on mobile devices). The brand is asking fans to weigh in with predictions, and showing how personal selections stack up against Bleacher Report experts'. Top trending #TournamentDecisions will be featured on the site so that fans can stay in tune with the latest basketball headlines before each game.
Playing for Prizes is Easy...with Dove® Men+Care®
March Madness® decisions can be tough, but playing for prizes is as easy as choosing Dove® Men+Care® for sports fans during 2014 March Madness®. As quickly as a Cinderella story can take place during the tournament, Dove® Men+Care® is doling out daily chances for fans to score instant prizes ranging from NCAA® gift cards to 2015 March Madness® tickets to the NCAA® Division I Men's Basketball Championship (preliminary rounds only). One lucky fan will win a grand prize valued at $50,000.00 which includes a deluxe home theater with a TV and advanced sound system to enhance any sports viewing experience.
An Easy Grooming Decision
Dove® Men+Care® bar and body and face wash is an easy decision because it offers more care for men's skin compared to regular soap and body washes. Built on the Dove® brand's heritage in skincare, Dove® Men+Care® products help men care for themselves, so they can continue to care for what matters most to them. In 2014 Dove® Men+Care® introduced the NEW Expert Shave range in collaboration with barbers and dermatologists to create a superior shave experience for men. NEW Aqua Impact Shampoo, formulated to make men's hair 3X stronger, and Fresh Awake Deodorant and Antiperspirant, designed to be tough on sweat, not on skin, also joined the existing lines of Dove® Men+Care® Personal Washes, Antiperspirants and Deodorants, Face products, and Hair care.
NCAA® Corporate Partnership
Unilever, the makers of Dove®, will spotlight Dove® Men+Care® during its fourth season as a proud partner of the NCAA® Division I Men's Basketball Championship. As a leader in personal care, this multi-year commitment includes Unilever's full portfolio of men's and women's personal care brands with exclusive category marketing and promotional rights related to all 89 NCAA® championship events across 23 Men's and Women's sports as well as integrated marketing opportunities, retail and print, promotions, online and television advertising. As part of the 14-year multi-media agreement with the NCAA®, CBS Sports and Turner Sports are licensed and collaborate on the NCAA®'s corporate marketing program.
About Dove® Men+Care® US
Dove® Men+Care®is the first range of products from Dove® developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove® Men+Care® portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove® Men+Care® is available nationwide in food, drug, and mass outlet stores.
About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
About the NCAA®
The NCAA® is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA® championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.
NCAA®, Final Four®, and March Madness® , Selection Sunday™, and NCAA Basketball® are licensed by or trademarks of the National Collegiate Athletic Association.
For the Official Rules Visit www.DoveMenCare.com/March-Madness-Decisions/
 Compared to non-moisturizing body washes
 *Amount of breakage when compared to a non-conditioning shampoo
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66109-dove-men-care-easy-decision
"ProfitBricks was founded in 2010 and we are the painless cloud - and we are also the Infrastructure as a Service 2.0 company," noted Achim Weiss, Chief Executive Officer and Co-Founder of ProfitBricks, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 10:15 AM EDT Reads: 1,101
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Jul. 29, 2015 09:00 AM EDT
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Jul. 29, 2015 07:30 AM EDT Reads: 229
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Jul. 29, 2015 07:00 AM EDT Reads: 176
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jul. 29, 2015 06:00 AM EDT Reads: 1,661
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
Jul. 29, 2015 04:00 AM EDT Reads: 1,721
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Jul. 28, 2015 11:00 PM EDT Reads: 1,353
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 28, 2015 10:45 PM EDT Reads: 1,008
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 28, 2015 08:00 PM EDT Reads: 586
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Jul. 28, 2015 07:15 PM EDT Reads: 715
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 28, 2015 06:30 PM EDT Reads: 1,371
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Jul. 28, 2015 05:30 PM EDT Reads: 254
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world...
Jul. 28, 2015 04:30 PM EDT Reads: 1,752
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
Jul. 28, 2015 04:00 PM EDT Reads: 2,184
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 28, 2015 04:00 PM EDT Reads: 219