Welcome!

News Feed Item

Top Basketball Coaches Frank Vogel and Jay Wright Reveal An Easy Decision For Game Day And Beyond - Choosing Dove® Men+Care®

NEW Dove® Men+Care® NCAA® Campaign Makes One Decision Easy For Sports Fans Amidst A Tournament Filled With Tough Choices

ENGLEWOOD CLIFFS, N.J., March 17, 2014 /PRNewswire/ -- Men's lives are full of tough decisions.  During March Madness® sports fans are faced with a myriad of choices, from eagerly awaiting Selection Sunday decisions, to picking which teams will go all the way in bracket selections. This March, Dove® Men+Care® is making one decision easy for men, off the court.  Throughout the 2014 NCAA® Men's Division I Basketball Championship, a new campaign from the brand will shine a spotlight on basketball's top decision makers to show sports fans that Dove® Men+Care® is an easy decision for men's grooming routines (during game day and beyond).

To view the multimedia assets associated with this release, please click:  http://www.multivu.com/mnr/66109-dove-men-care-easy-decision

Top decision maker and professional basketball coach, Frank Vogel, reveals one easy decision behind the scenes at his Dove® Men+Care® commercial shoot.

The new 'Easy Decision' campaign includes a video series featuring seasoned basketball decision makers and coaches Frank Vogel and Jay Wright. As top professional and NCAA® head coaches Vogel and Wright decide team line-ups and high-pressure plays almost daily, however there is one easy decision on which both men agree – Dove® Men+Care®.  The 'Easy Decision' campaign will highlight how Dove® Men+Care® body wash and bar offer more care for men's skin.[1] The videos will air throughout March Madness® programming as part of Unilever's multi-year NCAA® Corporate Partnership with CBS Sports and Turner Sports, and on www.youtube.com/dovemencareus

"Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock," said Rob Candelino, Vice President for Unilever Skincare.  "Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision."

#TournamentDecisions Made Easy

The 'Easy Decision' campaign kicks off in lock step with Selection Sunday™, a day synonymous with tough decision-making.  Throughout March, Dove® Men+Care® will help make decisions easier, by giving fans access to the ultimate bracketology assistance. Dove® Men+Care® is the official sponsor of Bleacher Report's 2014 NCAA March Madness Bracket Challenge, available at www.bleacherreport.com. Fans can visit www.DoveMenCare.com to find leading NCAA Basketball® facts, stats and expert picks to inform the toughest bracket choices.  Fans can also visit @DoveMenCare via Twitter, Instagram and Facebook, to learn about leading #TournamentDecisions as they unfold in March, and share their own for a chance to win prizes.

Decision Making From At-Home Screens To The Streets

Dove® Men+Care® is taking basketball knowledge to another level when it comes to giving fans access to March Madness® digital experiences and events across the country.  The brand is collaborating with Turner Sports and CBS Sports to host National Bracket Day® events in five cities starting March 17.  National Bracket Day® pop up hubs will come to each city giving fans the chance to fill out digital Instabrackets (fueled by Bleacher Report).  National Bracket Day® destinations will be located at: CNN Center in Atlanta, Union Station in Chicago, Union Station in Washington D.C., Hollywood & Vine in Los Angeles, and Penn Plaza in New York City.

A 'Matchup Decisions' tool on www.DoveMenCare.com will give fans a glimpse into the latest and upcoming match ups at home (or on mobile devices).  The brand is asking fans to weigh in with predictions, and showing how personal selections stack up against Bleacher Report experts'.  Top trending #TournamentDecisions will be featured on the site so that fans can stay in tune with the latest basketball headlines before each game.

Playing for Prizes is Easy...with Dove® Men+Care®

March Madness® decisions can be tough, but playing for prizes is as easy as choosing Dove® Men+Care® for sports fans during 2014 March Madness®. As quickly as a Cinderella story can take place during the tournament, Dove® Men+Care® is doling out daily chances for fans to score instant prizes ranging from NCAA® gift cards to 2015 March Madness® tickets to the NCAA® Division I Men's Basketball Championship (preliminary rounds only). One lucky fan will win a grand prize valued at $50,000.00 which includes a deluxe home theater with a TV and advanced sound system to enhance any sports viewing experience.

An Easy Grooming Decision

Dove® Men+Care® bar and body and face wash is an easy decision because it offers more care for men's skin compared to regular soap and body washes. Built on the Dove® brand's heritage in skincare, Dove® Men+Care® products help men care for themselves, so they can continue to care for what matters most to them.  In 2014 Dove® Men+Care® introduced the NEW Expert Shave range in collaboration with barbers and dermatologists to create a superior shave experience for men.  NEW Aqua Impact Shampoo, formulated to make men's hair 3X stronger[2], and Fresh Awake Deodorant and Antiperspirant, designed to be tough on sweat, not on skin, also joined the existing lines of Dove® Men+Care® Personal Washes, Antiperspirants and Deodorants, Face products, and Hair care.

NCAA® Corporate Partnership

Unilever, the makers of Dove®, will spotlight Dove® Men+Care® during its fourth season as a proud partner of the NCAA® Division I Men's Basketball Championship.  As a leader in personal care, this multi-year commitment includes Unilever's full portfolio of men's and women's personal care brands with exclusive category marketing and promotional rights related to all 89 NCAA® championship events across 23 Men's and Women's sports as well as integrated marketing opportunities, retail and print, promotions, online and television advertising.  As part of the 14-year multi-media agreement with the NCAA®, CBS Sports and Turner Sports are licensed and collaborate on the NCAA®'s corporate marketing program. 

About Dove® Men+Care® US

Dove® Men+Care®is the first range of products from Dove® developed specially for men.  Manufactured by Unilever, it is the #1 recommended body wash by dermatologists.  Launched in 2010, the Dove® Men+Care® portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove® Men+Care® is available nationwide in food, drug, and mass outlet stores.

About Unilever North America

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

About the NCAA®

The NCAA® is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA® championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

NCAA®, Final Four®, and March Madness® , Selection Sunday™, and NCAA Basketball® are licensed by or trademarks of the National Collegiate Athletic Association.

For the Official Rules Visit www.DoveMenCare.com/March-Madness-Decisions/

[1] Compared to non-moisturizing body washes

[2] *Amount of breakage when compared to a non-conditioning shampoo

Emma Frane/Edelman
(212) 277-3752
[email protected]

Fans face tough #TournamentDecisions during NCAA® March Madness®. Visit DoveMenCare.com to learn about top basketball decision makers easiest decision off the court.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66109-dove-men-care-easy-decision

SOURCE Unilever

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The competitive landscape of the global cloud computing market in the healthcare industry is crowded due to the presence of a large number of players. The large number of participants has led to the fragmented nature of the market. Some of the major players operating in the global cloud computing market in the healthcare industry are Cisco Systems Inc., Carestream Health Inc., Carecloud Corp., AGFA Healthcare, IBM Corp., Cleardata Networks, Merge Healthcare Inc., Microsoft Corp., Intel Corp., an...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"C2M is our digital transformation and IoT platform. We've had C2M on the market for almost three years now and it has a comprehensive set of functionalities that it brings to the market," explained Mahesh Ramu, Vice President, IoT Strategy and Operations at Plasma, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, outlined ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and sto...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...