|By PR Newswire||
|March 17, 2014 09:22 AM EDT||
ENGLEWOOD CLIFFS, N.J., March 17, 2014 /PRNewswire/ -- Men's lives are full of tough decisions. During March Madness® sports fans are faced with a myriad of choices, from eagerly awaiting Selection Sunday decisions, to picking which teams will go all the way in bracket selections. This March, Dove® Men+Care® is making one decision easy for men, off the court. Throughout the 2014 NCAA® Men's Division I Basketball Championship, a new campaign from the brand will shine a spotlight on basketball's top decision makers to show sports fans that Dove® Men+Care® is an easy decision for men's grooming routines (during game day and beyond).
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66109-dove-men-care-easy-decision
The new 'Easy Decision' campaign includes a video series featuring seasoned basketball decision makers and coaches Frank Vogel and Jay Wright. As top professional and NCAA® head coaches Vogel and Wright decide team line-ups and high-pressure plays almost daily, however there is one easy decision on which both men agree – Dove® Men+Care®. The 'Easy Decision' campaign will highlight how Dove® Men+Care® body wash and bar offer more care for men's skin. The videos will air throughout March Madness® programming as part of Unilever's multi-year NCAA® Corporate Partnership with CBS Sports and Turner Sports, and on www.youtube.com/dovemencareus.
"Vogel and Wright are experienced decision makers who have to make incredibly tough choices under pressure and while on the clock," said Rob Candelino, Vice President for Unilever Skincare. "Dove Men+Care has partnered with these top decision makers to show guys everywhere that no matter what type of tough every day choices they face, choosing products with more care for your skin is an easy decision."
#TournamentDecisions Made Easy
The 'Easy Decision' campaign kicks off in lock step with Selection Sunday™, a day synonymous with tough decision-making. Throughout March, Dove® Men+Care® will help make decisions easier, by giving fans access to the ultimate bracketology assistance. Dove® Men+Care® is the official sponsor of Bleacher Report's 2014 NCAA March Madness Bracket Challenge, available at www.bleacherreport.com. Fans can visit www.DoveMenCare.com to find leading NCAA Basketball® facts, stats and expert picks to inform the toughest bracket choices. Fans can also visit @DoveMenCare via Twitter, Instagram and Facebook, to learn about leading #TournamentDecisions as they unfold in March, and share their own for a chance to win prizes.
Decision Making From At-Home Screens To The Streets
Dove® Men+Care® is taking basketball knowledge to another level when it comes to giving fans access to March Madness® digital experiences and events across the country. The brand is collaborating with Turner Sports and CBS Sports to host National Bracket Day® events in five cities starting March 17. National Bracket Day® pop up hubs will come to each city giving fans the chance to fill out digital Instabrackets (fueled by Bleacher Report). National Bracket Day® destinations will be located at: CNN Center in Atlanta, Union Station in Chicago, Union Station in Washington D.C., Hollywood & Vine in Los Angeles, and Penn Plaza in New York City.
A 'Matchup Decisions' tool on www.DoveMenCare.com will give fans a glimpse into the latest and upcoming match ups at home (or on mobile devices). The brand is asking fans to weigh in with predictions, and showing how personal selections stack up against Bleacher Report experts'. Top trending #TournamentDecisions will be featured on the site so that fans can stay in tune with the latest basketball headlines before each game.
Playing for Prizes is Easy...with Dove® Men+Care®
March Madness® decisions can be tough, but playing for prizes is as easy as choosing Dove® Men+Care® for sports fans during 2014 March Madness®. As quickly as a Cinderella story can take place during the tournament, Dove® Men+Care® is doling out daily chances for fans to score instant prizes ranging from NCAA® gift cards to 2015 March Madness® tickets to the NCAA® Division I Men's Basketball Championship (preliminary rounds only). One lucky fan will win a grand prize valued at $50,000.00 which includes a deluxe home theater with a TV and advanced sound system to enhance any sports viewing experience.
An Easy Grooming Decision
Dove® Men+Care® bar and body and face wash is an easy decision because it offers more care for men's skin compared to regular soap and body washes. Built on the Dove® brand's heritage in skincare, Dove® Men+Care® products help men care for themselves, so they can continue to care for what matters most to them. In 2014 Dove® Men+Care® introduced the NEW Expert Shave range in collaboration with barbers and dermatologists to create a superior shave experience for men. NEW Aqua Impact Shampoo, formulated to make men's hair 3X stronger, and Fresh Awake Deodorant and Antiperspirant, designed to be tough on sweat, not on skin, also joined the existing lines of Dove® Men+Care® Personal Washes, Antiperspirants and Deodorants, Face products, and Hair care.
NCAA® Corporate Partnership
Unilever, the makers of Dove®, will spotlight Dove® Men+Care® during its fourth season as a proud partner of the NCAA® Division I Men's Basketball Championship. As a leader in personal care, this multi-year commitment includes Unilever's full portfolio of men's and women's personal care brands with exclusive category marketing and promotional rights related to all 89 NCAA® championship events across 23 Men's and Women's sports as well as integrated marketing opportunities, retail and print, promotions, online and television advertising. As part of the 14-year multi-media agreement with the NCAA®, CBS Sports and Turner Sports are licensed and collaborate on the NCAA®'s corporate marketing program.
About Dove® Men+Care® US
Dove® Men+Care®is the first range of products from Dove® developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove® Men+Care® portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove® Men+Care® is available nationwide in food, drug, and mass outlet stores.
About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
About the NCAA®
The NCAA® is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA® championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.
NCAA®, Final Four®, and March Madness® , Selection Sunday™, and NCAA Basketball® are licensed by or trademarks of the National Collegiate Athletic Association.
For the Official Rules Visit www.DoveMenCare.com/March-Madness-Decisions/
 Compared to non-moisturizing body washes
 *Amount of breakage when compared to a non-conditioning shampoo
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/66109-dove-men-care-easy-decision
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 24, 2016 01:00 AM EDT Reads: 1,567
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 24, 2016 12:45 AM EDT Reads: 2,014
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 24, 2016 12:30 AM EDT Reads: 1,811
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 24, 2016 12:00 AM EDT Reads: 2,767
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 23, 2016 11:30 PM EDT Reads: 2,202
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 23, 2016 11:00 PM EDT Reads: 3,477
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 23, 2016 09:15 PM EDT Reads: 1,637
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Aug. 23, 2016 09:00 PM EDT Reads: 2,960
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Aug. 23, 2016 08:45 PM EDT Reads: 3,733
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 23, 2016 08:15 PM EDT Reads: 1,384
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 23, 2016 08:15 PM EDT Reads: 1,621
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Aug. 23, 2016 07:45 PM EDT Reads: 1,224
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 23, 2016 07:00 PM EDT Reads: 3,787
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 23, 2016 06:30 PM EDT Reads: 281
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 23, 2016 05:00 PM EDT Reads: 2,880