Welcome!

News Feed Item

VMR Unveils First Electronic Cigarette Brand for Women

Leading Electronic Cigarette Manufacturer Debuts Vapor Couture, a New Line of Sleek and Elegant Electronic Cigarettes and Fashion Accessories

MIAMI, FL -- (Marketwired) -- 03/17/14 -- VMR Products (www.vmrproducts.com), a global leader in the electronic cigarette industry and maker of V2, the largest online cigarette brand, today announced the launch of Vapor Couture -- the first line of electronic cigarettes designed especially for adult women. The brand was developed over a three-year period of beta testing and product feedback, with VMR surveying nearly 1 million V2 customers online to identify the key features female users wanted most. E-commerce data was also analyzed to determine trends across female preferences and tastes.

While the most important feature was the advanced technology needed to deliver an authentic vaping experience -- absent the tobacco smoke, smell and ash of a traditional, combustible cigarette, and with superior flavor and vapor -- customers also wanted more sophisticated and attractive designs and styles.

"Women represent the biggest buying audience in the consumer electronics industry," said Andries Verleur, CEO & Co-Founder of VMR Products and Vapor Couture. "We listened to our female customer base and focused on the features that they wanted. Vapor Couture was built for them, by them."

VMR's Vapor Couture meets customer demand by debuting with ultra-thin, jewel-tipped rechargeable batteries in four complementary colors: Deep Purple, Rose Gold, Brushed Platinum, and Signature White. Vapor Couture also features six distinct flavors to choose from: Rodeo Drive, Bombshell, Fresh Mint, Passion Fruit, Strawberry Champagne and Arctic Mint, all available in 1.2 percent nicotine. Vapor Couture e-cigarettes can be purchased individually as disposables, or as part of a bundled kit.

In addition to Vapor Couture's expanded palette of elegantly designed electronic cigarettes, the brand has also launched a complementary fashion line of accessories, including a portable charging case, sterling silver charm necklace, leather smartphone/e-cig clutch, and more.

"We believe Vapor Couture will be an attractive alternative for the over 20 million adult women in the United States who currently smoke traditional, combustible cigarettes," added Verleur.

Vapor Couture products are available online, at www.vaporcouture.com, as well as at over 35,000 convenience store and retail locations around the globe. For more information on Vapor Couture, please visit http://www.vaporcouture.com.

For more information on VMR Products, visit http://www.vmrproducts.com.

About Vapor Couture

Vapor Couture is a unique line of vapor cigarettes created just for women. This chic brand of vapor cigarette combines the robust technology of V2 Cigs with elegant designs and stylish accessories. An ultra-thin, jewel-tipped, rechargeable e-cig battery is accompanied by e-liquid flavor cartridges which come in four complementary shades. Vapor Couture is the first line of e-cigarette on the market designed for women.

For more information about Vapor Couture, please visit http://www.vaporcouture.com/

About VMR Products

Founded in 2009, VMR Products has quickly become a global force in the electronic cigarette industry with its V2 brand. VMR designs, produces, distributes and supports an expanding catalog of quality products, as well as a growing list of private-label marketers in more than 25 countries. VMR is the only electronic cigarette company to employ a vertically integrated business model, managing its entire product life cycle to ensure the highest commitment to quality control and customer service. V2, the world's No. 1 volume online retailer of electronic cigarettes, has distinguished itself as an industry leader with its ever-expanding product lines, powerful vapor production and great taste.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...