News Feed Item

blu eCigs Announces Sponsorship of 2014 BUKU Music + Art Project

S.S. BLU-KU immerses guests in the complete VIP experience; offers fans chance to win VIP upgrades and backstage tours throughout the two-day festival

CHARLOTTE, N.C., March 17, 2014 /PRNewswire/ -- blu eCigs, a proven consumer choice in the electronic cigarette industry, today announced its sponsorship of the popular BUKU Music + Art Project taking place from March 21 - 22 in New Orleans, Louisiana. blu eCigs' unique activation space, coined the S.S. BLU-KU, is a New Orleans' style riverboat that will be docked right in the Mississippi River offering prime viewing decks that overlook the main stage. Exclusive VIP performers on the S.S. BLU-KU will include The Gaslamp Killer & Friends featuring Pres Hall Brass and Khris Royal, Holy Ghost!, Miami Horror, Big Freedia's Twerk Lesson, Ana Sia, and more. blu eCigs will also conduct an on-site RFID contest for the chance to win free VIP upgrades and backstage tours during the festival.

Once aboard the S.S. BLU-KU, guests will be immersed in the complete VIP experience. Adult smokers will have the opportunity to sample a blu eCigs disposable in their choice of Classic Tobacco or Magnificent Menthol flavors at the S.S. BLU-KU's "King & Queen" deck. blu eCigs will also provide sampling opportunities for general admission attendees in their activation area stationed in the main field.

"BUKU Music + Art Project celebrates today's culture by featuring some of the most progressive musical acts, which is perfectly aligned with blu's mission to provide one of the most forward-looking products to our consumers" said Matt Coapman, VP of Marketing at blu eCigs. "We look forward to being a part of this supercharged, diverse festival and adding to the high-quality music experience for fans on the S.S. BLU-KU."

BUKU Music + Art Project is a New Orleans-based festival held annually at Mardi Gras World, located along the Mississippi River at 1380 Port of New Orleans Place. This year's lineup features a unique blend of electronic, hip-hop, and local musical styles from over 65 of today's hottest artists including Ellie Goulding, Kaskade, Zedd, Nas, Zeds Dead, Bone Thugs-n-Harmony, Sleigh Bells, Pusha T, The Flaming Lips, David Guetta, Chromeo, Explosions in the Sky, Tyler, The Creator, The Glitch Mob, and more. The full lineup can be found at www.thebukuproject.com/lineup.

"blu eCigs is a natural partner to captain the S.S. BLU-KU at this year's festival," said Reeves Price, Co-founder of Buku Music + Art Project. "We know the unique offerings blu brings their consumers will be the perfect complement to the overall vibe here at BUKU."

blu eCigs will also implement an on-site RFID contest in conjunction with BUKU. Interested fans will be directed to visit the blu general admission activation area in order to participate. After engagement and sampling, fans will scan their RFID wristband for the chance to win one of multiple prizes, including 10 VIP upgrades (5 winners/10 passes) and 10 backstage tours (5 winners/10 passes) daily. Winners will be contacted via email and SMS text every hour on the hour, and directed to return to the blu activation footprint to claim their prize.

Guests at the 18+ event can also enter to win the Ultimate VIP Experience by entering a sweepstakes on the official BUKU website.

About blu eCigs Electronic Cigarettes
blu eCigs® electronic cigarettes offer the experience of traditional cigarettes – without the tobacco smoke, ash, or smell.  Because they mimic the physical act of smoking, blu eCigs offer the first realistic alternative to combustible tobacco cigarettes, creating a vapor "puff" that evaporates within seconds. blu eCigs' lifestyle-driven design and innovative technology enhance the experience for e-cigarette consumers. A proven consumer choice in the US market, blu eCigs have been featured at high-profile awards shows, motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world.  Available online and at retailers nationwide, blu eCigs come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors.  Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO).  For more, visit www.blucigs.com.

SOURCE blu eCigs

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...