|By PR Newswire||
|March 17, 2014 11:37 AM EDT||
SAN FRANCISCO, March 17, 2014 /PRNewswire/ -- Remember your favorite t-shirt that lasted forever? Leggings that were uber soft? Fabric colors that never faded? Seams that never popped? Returning to more than 100 exclusive boutique fashion retailers in March is San Francisco City Lights, California-inspired clothing for women.
Originally founded in 1987, San Francisco City Lights has a sun-soaked heritage in designing exceptionally comfortable and contemporary apparel for women who want to live the laid-back California lifestyle. After taking a short break from retailing over the past five years, the much-loved line has been redesigned by Anna Woloshko for a "Life in Pure Comfort" and will offer more than 20 fashion-forward pieces in lush colors for the season.
Designed by women, for women, San Francisco City Lights' history was in the design of clothing for dance, yoga and every-day basics. The new line continues the brand's history with styles that easily transition from sport to street, and back again. "The styling of each piece helps women achieve a modern casual look in seasonal colors, with flattering lines and feminine details that fit every woman perfectly, no matter her size," said Woloshko. "San Francisco City Lights is all about simple, soft California beauty. There are a lot of t-shirts, leggings, hoodies and cover-ups on the market, but very few of them have stylish details that are smart enough to wear to work, but that can also be comfortable enough to run errands on a Saturday."
The 2014 Spring Collection, made in San Francisco, is distinguished by the luxuriously soft and stretchy Butterknit™ fabric used throughout the collection. As cool as a Pacific breeze, this proprietary knit is organic and recyclable, with each yarn spun in California to ensure the ultimate quality. "The feel of our Butterknit fabric is incomparably soft against your skin," added Woloshko. "Once you try it, you won't want to take it off. Plus, it retains its full color over time and will still feel as luxuriously soft as the day you purchased it." The Butterknit is pre-shrunk and will retain its size, shape and color over years of wear and washing. "There are many women who are still wearing our pieces from 25 years ago because they still look great today."
The Collection is designed for layering, with each piece designed, cut, sewn and colored by hand for each order in San Francisco. Because each piece is color-dyed after sewing using a proprietary technique, the colors remain rich and true. Customers will bask in the glow of the colors of California when they put on a piece from San Francisco City Lights. Earthy "California Sands" tones, like Sea Shell, Lagoon Blue, Hazy Mauve, Dove Grey and Deep Ocean (a mineral-wash dip dye), anchor the collection. Spicing things up are "California Dream" colors, like bright Organic Green, Violet Femme, Glass Coral and Tibetan Rose (dip dye). White, Charcoal and Super Black (mineral wash) are basic colors that will never fade.
"What makes the comeback of San Francisco City Lights special is that it has remained true to its roots in designing exclusively for women and how we live," said Jodi Campbell, regional sales representative for San Francisco City Lights. "We're busy and constantly on the move, but we don't want to look like we're running around in exercise clothes, or clothes that were merely 'downsized' from the men's version. This new collection makes you look stylish and is elegant feeling. Because it actually fits a woman's body, you feel special when wearing it."
"I'm excited that San Francisco City Lights will be back on the market," said Romance Novelist and Comic Book Creator, Anne Elizabeth. "When I first discovered their leggings many years ago, I bought every pair in the store, in every size, because they were so comfortable! Now that they are back in stores, I just went on the new website and placed my order. I will be wearing them at Comic-Con this year with my high-heeled boots."
"In bringing the Collection back to stores, we've updated pieces that every woman should have in her wardrobe," said Woloshko, "but, we've added accents that make them feminine and special, like lace details, shirttail styling, soft necklines, cutouts and bias cuts. We're also one of the only collections where all of the pieces come in sizes from extra-small (U.S. size Petite) to extra-large (U.S. size 14), so every woman can experience our comfortable, breezy, California look."
The 2014 Spring Collection offers Luv Lace tops, all distinguished by their lusciously soft Poly/Cotton Sheer Slub 3.5 oz fabric, each with exquisite lace details: The 90s Oversized Tee (#128S-50, $50 MSRP), Super Slub Scoop Tee (#138-50, $58 MSRP) and The Hollywood (#139-50, $54 MSRP), and Beach Hoodie (#136-50, $58 MSRP
Harnessing its gym-to-street heritage, the pure-Butterknit Simply Lux Collection is designed for a woman on-the-go. The Long Skinny Mini Cami Top (#103-30, $46 MSRP), long-fitting Lux Legging (#106-30, $50-58 MSRP based on coloration, 29.5-inch inseam), Lux Capri Legging (#120-30, $49-$57 MSRP based on coloration, 24-inch inseam), Super Lux Vee (#141-20, $50 MSRP) and Super Lux Crew (#118-20, $49 MSRP) t-shirts return from years ago, because they have been loved by San Francisco City Lights' customers for more than 25 years. Each Simply Lux design offers the ultimate in softness against your skin. Each piece comes in rich, vibrant colors that are trending for the season.
Adding to the Butterknit t-shirt collection are styles that are distinguished by their colors and unique color treatments like the loose, slouch-fit of the Super Slouch tee (#102-20, $65-70 MSRP based on coloration), or the Soft Drape Neck (#142-10, $54 MSRP) short-sleeved t-shirt with a slouchy neck in the front and deep v-cut on the back; or the Sweat Tee (#144-10, $58 MSRP) with its long sleeve, soft-scoop neck, and sheer, organic voile front; or the three-quarter-sleeved Butterknit 90s Oversized Tee (#128-10, $54-56); or the Butterknit Raw Off-the-Shoulder Tee (#122-10, $58-68 MSRP based on coloration) with hand-tie-dyed upper and lower contrasting colors.
The Cali Cozy Collection offers four pieces bundled in super soft stretch French terry/lycra. Each piece is the perfect weight to throw on as you run out the door and wear all day long. Start by pulling on the Super Duper Bootleg Sweat Pants (#114-14, $70-76 MSRP, based on coloration) that offer a major update on basic sweat pants. There are two updated sweatshirts: The Raw Oversized Sweatshirt with colorful studded details (#126-40, $72-$84, based on coloration); or overlay a burst of color with the Best Zip Hoodie Ever (#109, $98-$104 MSRP, based on coloration); or hop on the cable car in The Berlin Jacket's ruffled cardigan-like jacket (#110-40, $49 MSRP).
Retailers who carry San Francisco City Lights clothing can be found on the company's website at SFCityLights.com. Consumers are able to purchase the clothing on the company's website. Get all of the latest news by following the company on Facebook and Pinterest @SFCityLights.
SOURCE San Francisco City Lights
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Jan. 18, 2017 07:30 PM EST Reads: 3,126
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Jan. 18, 2017 06:15 PM EST Reads: 4,182
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jan. 18, 2017 05:30 PM EST Reads: 4,861
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Jan. 18, 2017 05:00 PM EST Reads: 1,150
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
Jan. 18, 2017 05:00 PM EST Reads: 226
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
Jan. 18, 2017 04:45 PM EST Reads: 4,880
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 18, 2017 04:45 PM EST Reads: 5,364
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jan. 18, 2017 04:45 PM EST Reads: 4,565
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Jan. 18, 2017 04:30 PM EST Reads: 4,747
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager - Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, reviewed next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discussed how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has been engaged in t...
Jan. 18, 2017 03:45 PM EST Reads: 4,695
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 18, 2017 03:30 PM EST Reads: 3,678
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Jan. 18, 2017 03:30 PM EST Reads: 3,400
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 18, 2017 02:45 PM EST Reads: 1,587
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Jan. 18, 2017 02:15 PM EST Reads: 980
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Jan. 18, 2017 02:00 PM EST Reads: 393