|By PR Newswire||
|March 17, 2014 11:37 AM EDT||
SAN FRANCISCO, March 17, 2014 /PRNewswire/ -- Remember your favorite t-shirt that lasted forever? Leggings that were uber soft? Fabric colors that never faded? Seams that never popped? Returning to more than 100 exclusive boutique fashion retailers in March is San Francisco City Lights, California-inspired clothing for women.
Originally founded in 1987, San Francisco City Lights has a sun-soaked heritage in designing exceptionally comfortable and contemporary apparel for women who want to live the laid-back California lifestyle. After taking a short break from retailing over the past five years, the much-loved line has been redesigned by Anna Woloshko for a "Life in Pure Comfort" and will offer more than 20 fashion-forward pieces in lush colors for the season.
Designed by women, for women, San Francisco City Lights' history was in the design of clothing for dance, yoga and every-day basics. The new line continues the brand's history with styles that easily transition from sport to street, and back again. "The styling of each piece helps women achieve a modern casual look in seasonal colors, with flattering lines and feminine details that fit every woman perfectly, no matter her size," said Woloshko. "San Francisco City Lights is all about simple, soft California beauty. There are a lot of t-shirts, leggings, hoodies and cover-ups on the market, but very few of them have stylish details that are smart enough to wear to work, but that can also be comfortable enough to run errands on a Saturday."
The 2014 Spring Collection, made in San Francisco, is distinguished by the luxuriously soft and stretchy Butterknit™ fabric used throughout the collection. As cool as a Pacific breeze, this proprietary knit is organic and recyclable, with each yarn spun in California to ensure the ultimate quality. "The feel of our Butterknit fabric is incomparably soft against your skin," added Woloshko. "Once you try it, you won't want to take it off. Plus, it retains its full color over time and will still feel as luxuriously soft as the day you purchased it." The Butterknit is pre-shrunk and will retain its size, shape and color over years of wear and washing. "There are many women who are still wearing our pieces from 25 years ago because they still look great today."
The Collection is designed for layering, with each piece designed, cut, sewn and colored by hand for each order in San Francisco. Because each piece is color-dyed after sewing using a proprietary technique, the colors remain rich and true. Customers will bask in the glow of the colors of California when they put on a piece from San Francisco City Lights. Earthy "California Sands" tones, like Sea Shell, Lagoon Blue, Hazy Mauve, Dove Grey and Deep Ocean (a mineral-wash dip dye), anchor the collection. Spicing things up are "California Dream" colors, like bright Organic Green, Violet Femme, Glass Coral and Tibetan Rose (dip dye). White, Charcoal and Super Black (mineral wash) are basic colors that will never fade.
"What makes the comeback of San Francisco City Lights special is that it has remained true to its roots in designing exclusively for women and how we live," said Jodi Campbell, regional sales representative for San Francisco City Lights. "We're busy and constantly on the move, but we don't want to look like we're running around in exercise clothes, or clothes that were merely 'downsized' from the men's version. This new collection makes you look stylish and is elegant feeling. Because it actually fits a woman's body, you feel special when wearing it."
"I'm excited that San Francisco City Lights will be back on the market," said Romance Novelist and Comic Book Creator, Anne Elizabeth. "When I first discovered their leggings many years ago, I bought every pair in the store, in every size, because they were so comfortable! Now that they are back in stores, I just went on the new website and placed my order. I will be wearing them at Comic-Con this year with my high-heeled boots."
"In bringing the Collection back to stores, we've updated pieces that every woman should have in her wardrobe," said Woloshko, "but, we've added accents that make them feminine and special, like lace details, shirttail styling, soft necklines, cutouts and bias cuts. We're also one of the only collections where all of the pieces come in sizes from extra-small (U.S. size Petite) to extra-large (U.S. size 14), so every woman can experience our comfortable, breezy, California look."
The 2014 Spring Collection offers Luv Lace tops, all distinguished by their lusciously soft Poly/Cotton Sheer Slub 3.5 oz fabric, each with exquisite lace details: The 90s Oversized Tee (#128S-50, $50 MSRP), Super Slub Scoop Tee (#138-50, $58 MSRP) and The Hollywood (#139-50, $54 MSRP), and Beach Hoodie (#136-50, $58 MSRP
Harnessing its gym-to-street heritage, the pure-Butterknit Simply Lux Collection is designed for a woman on-the-go. The Long Skinny Mini Cami Top (#103-30, $46 MSRP), long-fitting Lux Legging (#106-30, $50-58 MSRP based on coloration, 29.5-inch inseam), Lux Capri Legging (#120-30, $49-$57 MSRP based on coloration, 24-inch inseam), Super Lux Vee (#141-20, $50 MSRP) and Super Lux Crew (#118-20, $49 MSRP) t-shirts return from years ago, because they have been loved by San Francisco City Lights' customers for more than 25 years. Each Simply Lux design offers the ultimate in softness against your skin. Each piece comes in rich, vibrant colors that are trending for the season.
Adding to the Butterknit t-shirt collection are styles that are distinguished by their colors and unique color treatments like the loose, slouch-fit of the Super Slouch tee (#102-20, $65-70 MSRP based on coloration), or the Soft Drape Neck (#142-10, $54 MSRP) short-sleeved t-shirt with a slouchy neck in the front and deep v-cut on the back; or the Sweat Tee (#144-10, $58 MSRP) with its long sleeve, soft-scoop neck, and sheer, organic voile front; or the three-quarter-sleeved Butterknit 90s Oversized Tee (#128-10, $54-56); or the Butterknit Raw Off-the-Shoulder Tee (#122-10, $58-68 MSRP based on coloration) with hand-tie-dyed upper and lower contrasting colors.
The Cali Cozy Collection offers four pieces bundled in super soft stretch French terry/lycra. Each piece is the perfect weight to throw on as you run out the door and wear all day long. Start by pulling on the Super Duper Bootleg Sweat Pants (#114-14, $70-76 MSRP, based on coloration) that offer a major update on basic sweat pants. There are two updated sweatshirts: The Raw Oversized Sweatshirt with colorful studded details (#126-40, $72-$84, based on coloration); or overlay a burst of color with the Best Zip Hoodie Ever (#109, $98-$104 MSRP, based on coloration); or hop on the cable car in The Berlin Jacket's ruffled cardigan-like jacket (#110-40, $49 MSRP).
Retailers who carry San Francisco City Lights clothing can be found on the company's website at SFCityLights.com. Consumers are able to purchase the clothing on the company's website. Get all of the latest news by following the company on Facebook and Pinterest @SFCityLights.
SOURCE San Francisco City Lights
ElasticBox, the agile application delivery manager, announced freely available public boxes for the DevOps community. ElasticBox works with enterprises to help them deploy any application to any cloud. Public boxes are curated reference boxes that represent some of the most popular applications and tools for orchestrating deployments at scale. Boxes are an adaptive way to represent reusable infrastructure as components of code. Boxes contain scripts, variables, and metadata to automate proces...
Sep. 4, 2015 02:15 AM EDT Reads: 128
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Sep. 4, 2015 02:00 AM EDT Reads: 268
To support developers and operations professionals in their push to implement DevOps principles for their infrastructure environments, ProfitBricks, a provider of cloud infrastructure, is adding support for DevOps tools Ansible and Chef. Ansible is a platform for configuring and managing data center infrastructure that combines multi-node software deployment, ad hoc task execution, and configuration management, and is used by DevOps professionals as they use its playbooks functionality to autom...
Sep. 4, 2015 02:00 AM EDT Reads: 123
The 3rd International WebRTC Summit, to be held Nov. 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 15th International Cloud Expo, 6th International Big Data Expo, 3rd International DevOps Summit and 2nd Internet of @ThingsExpo. WebRTC (Web-based Real-Time Com...
Sep. 4, 2015 01:15 AM EDT Reads: 1,628
It’s been proven time and time again that in tech, diversity drives greater innovation, better team productivity and greater profits and market share. So what can we do in our DevOps teams to embrace diversity and help transform the culture of development and operations into a true “DevOps” team? In her session at DevOps Summit, Stefana Muller, Director, Product Management – Continuous Delivery at CA Technologies, answered that question citing examples, showing how to create opportunities for ...
Sep. 4, 2015 01:00 AM EDT Reads: 540
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Sep. 4, 2015 12:45 AM EDT Reads: 587
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Sep. 4, 2015 12:00 AM EDT Reads: 384
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
Sep. 4, 2015 12:00 AM EDT Reads: 447
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Sep. 4, 2015 12:00 AM EDT Reads: 313
Puppet Labs is pleased to share the findings from our 2015 State of DevOps Survey. We have deepened our understanding of how DevOps enables IT performance and organizational performance, based on responses from more than 20,000 technical professionals we’ve surveyed over the past four years. The 2015 State of DevOps Report reveals high-performing IT organizations deploy 30x more frequently with 200x shorter lead times. They have 60x fewer failures and recover 168x faster
Sep. 3, 2015 11:15 PM EDT Reads: 124
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Sep. 3, 2015 10:00 PM EDT Reads: 491
Containers are not new, but renewed commitments to performance, flexibility, and agility have propelled them to the top of the agenda today. By working without the need for virtualization and its overhead, containers are seen as the perfect way to deploy apps and services across multiple clouds. Containers can handle anything from file types to operating systems and services, including microservices. What are microservices? Unlike what the name implies, microservices are not necessarily small,...
Sep. 3, 2015 10:00 PM EDT Reads: 199
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and e...
Sep. 3, 2015 08:30 PM EDT Reads: 168
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Sep. 3, 2015 05:30 PM EDT Reads: 367
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Sep. 3, 2015 05:00 PM EDT Reads: 547