|By PR Newswire||
|March 17, 2014 12:36 PM EDT||
WASHINGTON and HOUSTON, March 17, 2014 /PRNewswire-USNewswire/ -- On Friday night, National Geographic Channel (NGC) and NASA went into orbit like never before with LIVE FROM SPACE, hosted by veteran journalist Soledad O'Brien. In the special, presented by LEXUS, viewers went right along with them, as the broadcast plowed through previous NGC social media records to become the most buzzed about show in the network's history, more than doubling the previous record for tweets posted during Killing Kennedy.
Broadcasting from NASA Mission Control at Johnson Space Center in Houston, Texas, O'Brien spoke live with astronauts Rick Mastracchio and Koichi Wakata as they orbited the Earth aboard the International Space Station (ISS), 250 miles above the earth's surface.
Joining O'Brien from Mission Control was astronaut Mike Massimino, and together they took viewers around the globe, as the ISS made 1 1/3 orbits of Earth during the two-hour show. The astronauts above showed off spectacular views of the planet and gave viewers a unique glimpse of their daily routines — how they work, how they sleep and everything in between.
Generating buzz around the world were several key moments in the broadcast:
NOTE: All clips cleared for all media with lower-third chyron: Courtesy NGC: Live From Space
- A tour of the "space facilities" with Wakata (suction is involved!): http://files.natgeonetworks.com/_769vEP5tTtZDnR
- Answering a tweet from talk show host and celebrity chef Rachel Ray about dining 250 miles above the Earth: http://files.natgeonetworks.com/_oc9kVQ5Zwt-DdR
- Wakata (upside down!) and Mastracchio are reunited on-air for the first time with Mike Hopkins, who returned from the ISS just four days before: http://files.natgeonetworks.com/_eR909R9r3t_DiR
Additionally, several dramatic prepacked pieces captured the hearts and minds of viewers:
- A look at New York on Sept. 11, 2001:
- A dramatic spacewalk by astronaut Luca Parmitano: http://files.natgeonetworks.com/_Cz7_4vZREt-CkR
Through it all, the underlying theme of the importance of space exploration was reiterated. In a dramatic moment at the end of the broadcast, Wakata spoke passionately about this subject:
"I think expanding our human frontier into space by exploring is part of our DNA. I think the human space program is a vehicle for the survival of the human species. In the future, we will need to have a home away from home in order to survive a potential environmental impact — like from the impact of an asteroid, or the eventual loss of our sun in five billion years. So I believe that our survival as a human species is the ultimate purpose of human space exploration." (Full clip here: http://files.natgeonetworks.com/_zr9t6Oe-RtDDZR.)
The special generated approximately 50,000 tweets during broadcast, doubling the previous record for NGC, set by Killing Kennedy in November. It also trended No. 1 worldwide on Twitter during the first hour, at which point #LiveFromSpace was generating 315 tweets a minute. And from 8-10 p.m. ET, it was the most buzzed about non-sports television program in the U.S. During that same time, the No. 2 most buzzed about non-sports television program in the U.S. was the Nat Geo Mundo Spanish-language simulcast.
The show's presenting sponsor Lexus participated in the excitement with custom space-themed content and social media posts that saluted NASA's spirit of innovation and exceptional performance.
Said O'Brien: "The unprecedented response on social media here and around the world on a story that is too often untold shows the appetite we all have for science and exploration. Because of National Geographic Channels' commitment to telling this story, I know that out there watching was at least one future astronaut who, like Mike Massimino was as a child, may now be inspired to go to space."
For more about the broadcast O'Brien dubbed a "historic voyage," and the ISS, visit www.livefromspace.com.
The full two-hour special will encore this Friday, March 21, at 4 p.m. ET, followed by a one-hour version Friday at 8 p.m. ET/PT. And at 9 p.m. Friday, the world-premiere special Living in Space will premiere on NGC.
Live From Space is created by Arrow Media. Creative director and executive producer at Arrow Media is Tom Brisley; Arrow Media executive producers are Al Berman and Sally Dixon. For National Geographic Channel, executive producer is Madeleine Carter; vice president of production is Char Serwa; senior vice president, production & development is Noel Siegel; executive vice president of programming and strategy is Heather Moran; and president is Howard T. Owens.
National Geographic Channels
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Cable Networks. The Channels contribute to the National Geographic Society's commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation's major cable, telco and satellite television providers, with NGC currently available in over 83 million U.S. homes. Globally, National Geographic Channel is available in 435 million homes in 173 countries and 37 languages. For more information, visit www.natgeotv.com.
Arrow Media is one of the U.K.'s fastest-growing production companies, specializing in creating high-quality and innovative content across TV, film and digital media. Established in 2011, the company was founded by Tom Brisley, John Smithson and Iain Pelling and operates in the U.K., U.S. and other key international territories, where all three partners have extensive experience.
SOURCE National Geographic Channel
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Jul. 29, 2015 05:30 PM EDT
"We specialize in testing. DevOps is all about continuous delivery and accelerating the delivery pipeline and there is no continuous delivery without testing," noted Marc Hornbeek, Sr. Solutions Architect at Spirent Communications, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 05:15 PM EDT Reads: 355
How do you securely enable access to your applications in AWS without exposing any attack surfaces? The answer is usually very complicated because application environments morph over time in response to growing requirements from your employee base, your partners and your customers. In his session at @DevOpsSummit, Haseeb Budhani, CEO and Co-founder of Soha, shared five common approaches that DevOps teams follow to secure access to applications deployed in AWS, Azure, etc., and the friction an...
Jul. 29, 2015 04:30 PM EDT Reads: 497
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 04:15 PM EDT Reads: 318
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Jul. 29, 2015 04:00 PM EDT Reads: 1,064
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to tran...
Jul. 29, 2015 03:15 PM EDT Reads: 367
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Jul. 29, 2015 03:15 PM EDT Reads: 231
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 29, 2015 03:00 PM EDT Reads: 465
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 29, 2015 03:00 PM EDT Reads: 1,252
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Jul. 29, 2015 02:30 PM EDT
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Jul. 29, 2015 02:30 PM EDT Reads: 320
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect t...
Jul. 29, 2015 02:00 PM EDT Reads: 1,166
"Our biggest growth area has been the security services, the managed services - the things that differentiate us in the market that there is no client that's too small and there's no client that's too big," explained Paul Mazzucco, Chief Security Officer at TierPoint, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 29, 2015 02:00 PM EDT Reads: 371
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Jul. 29, 2015 01:45 PM EDT Reads: 420
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at DevOps Summit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
Jul. 29, 2015 01:00 PM EDT Reads: 1,058