|By PR Newswire||
|March 17, 2014 12:36 PM EDT||
WASHINGTON and HOUSTON, March 17, 2014 /PRNewswire-USNewswire/ -- On Friday night, National Geographic Channel (NGC) and NASA went into orbit like never before with LIVE FROM SPACE, hosted by veteran journalist Soledad O'Brien. In the special, presented by LEXUS, viewers went right along with them, as the broadcast plowed through previous NGC social media records to become the most buzzed about show in the network's history, more than doubling the previous record for tweets posted during Killing Kennedy.
Broadcasting from NASA Mission Control at Johnson Space Center in Houston, Texas, O'Brien spoke live with astronauts Rick Mastracchio and Koichi Wakata as they orbited the Earth aboard the International Space Station (ISS), 250 miles above the earth's surface.
Joining O'Brien from Mission Control was astronaut Mike Massimino, and together they took viewers around the globe, as the ISS made 1 1/3 orbits of Earth during the two-hour show. The astronauts above showed off spectacular views of the planet and gave viewers a unique glimpse of their daily routines — how they work, how they sleep and everything in between.
Generating buzz around the world were several key moments in the broadcast:
NOTE: All clips cleared for all media with lower-third chyron: Courtesy NGC: Live From Space
- A tour of the "space facilities" with Wakata (suction is involved!): http://files.natgeonetworks.com/_769vEP5tTtZDnR
- Answering a tweet from talk show host and celebrity chef Rachel Ray about dining 250 miles above the Earth: http://files.natgeonetworks.com/_oc9kVQ5Zwt-DdR
- Wakata (upside down!) and Mastracchio are reunited on-air for the first time with Mike Hopkins, who returned from the ISS just four days before: http://files.natgeonetworks.com/_eR909R9r3t_DiR
Additionally, several dramatic prepacked pieces captured the hearts and minds of viewers:
- A look at New York on Sept. 11, 2001:
- A dramatic spacewalk by astronaut Luca Parmitano: http://files.natgeonetworks.com/_Cz7_4vZREt-CkR
Through it all, the underlying theme of the importance of space exploration was reiterated. In a dramatic moment at the end of the broadcast, Wakata spoke passionately about this subject:
"I think expanding our human frontier into space by exploring is part of our DNA. I think the human space program is a vehicle for the survival of the human species. In the future, we will need to have a home away from home in order to survive a potential environmental impact — like from the impact of an asteroid, or the eventual loss of our sun in five billion years. So I believe that our survival as a human species is the ultimate purpose of human space exploration." (Full clip here: http://files.natgeonetworks.com/_zr9t6Oe-RtDDZR.)
The special generated approximately 50,000 tweets during broadcast, doubling the previous record for NGC, set by Killing Kennedy in November. It also trended No. 1 worldwide on Twitter during the first hour, at which point #LiveFromSpace was generating 315 tweets a minute. And from 8-10 p.m. ET, it was the most buzzed about non-sports television program in the U.S. During that same time, the No. 2 most buzzed about non-sports television program in the U.S. was the Nat Geo Mundo Spanish-language simulcast.
The show's presenting sponsor Lexus participated in the excitement with custom space-themed content and social media posts that saluted NASA's spirit of innovation and exceptional performance.
Said O'Brien: "The unprecedented response on social media here and around the world on a story that is too often untold shows the appetite we all have for science and exploration. Because of National Geographic Channels' commitment to telling this story, I know that out there watching was at least one future astronaut who, like Mike Massimino was as a child, may now be inspired to go to space."
For more about the broadcast O'Brien dubbed a "historic voyage," and the ISS, visit www.livefromspace.com.
The full two-hour special will encore this Friday, March 21, at 4 p.m. ET, followed by a one-hour version Friday at 8 p.m. ET/PT. And at 9 p.m. Friday, the world-premiere special Living in Space will premiere on NGC.
Live From Space is created by Arrow Media. Creative director and executive producer at Arrow Media is Tom Brisley; Arrow Media executive producers are Al Berman and Sally Dixon. For National Geographic Channel, executive producer is Madeleine Carter; vice president of production is Char Serwa; senior vice president, production & development is Noel Siegel; executive vice president of programming and strategy is Heather Moran; and president is Howard T. Owens.
National Geographic Channels
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Cable Networks. The Channels contribute to the National Geographic Society's commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation's major cable, telco and satellite television providers, with NGC currently available in over 83 million U.S. homes. Globally, National Geographic Channel is available in 435 million homes in 173 countries and 37 languages. For more information, visit www.natgeotv.com.
Arrow Media is one of the U.K.'s fastest-growing production companies, specializing in creating high-quality and innovative content across TV, film and digital media. Established in 2011, the company was founded by Tom Brisley, John Smithson and Iain Pelling and operates in the U.K., U.S. and other key international territories, where all three partners have extensive experience.
SOURCE National Geographic Channel
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change the...
Feb. 21, 2017 08:30 PM EST Reads: 4,520
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Feb. 21, 2017 07:30 PM EST Reads: 311
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Feb. 21, 2017 07:30 PM EST Reads: 1,140
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
Feb. 21, 2017 06:30 PM EST Reads: 2,382
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Feb. 21, 2017 06:30 PM EST Reads: 7,553
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Feb. 21, 2017 06:30 PM EST Reads: 1,231
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Feb. 21, 2017 06:15 PM EST Reads: 887
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Feb. 21, 2017 06:15 PM EST Reads: 1,542
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Feb. 21, 2017 05:30 PM EST Reads: 1,149
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
Feb. 21, 2017 05:15 PM EST Reads: 1,756
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
Feb. 21, 2017 04:30 PM EST Reads: 2,301
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...
Feb. 21, 2017 04:00 PM EST Reads: 6,889
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
Feb. 21, 2017 03:30 PM EST Reads: 1,262
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Feb. 21, 2017 03:15 PM EST Reads: 813
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 21, 2017 03:00 PM EST Reads: 5,972