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Mobile Posse's Gregory Wester to Speak at Ad:Tech SF

Session Will Share New Research on the Next Big Thing: the Mobile Home Screen

MCLEAN, VA -- (Marketwired) -- 03/17/14 -- Mobile Posse, the leading provider of home and lock screen push messaging and app engagement experiences, today announced that Gregory Wester, EVP business development and GM research/insights, will be speaking at Ad:Tech in San Francisco, CA on March 26 at 3:30pm ET. Wester will be joined by John Schiela, Phoenix Marketing International's co-president of converged technology and media, and their discussion will center around the growing importance of the mobile home screen. It will also present brand new research from the companies' collaborative research efforts.

With the race to claim the valuable home screen space at an all time high, the session will focus on ways marketers can leverage this real estate to their benefit. All app developers looking to proactively engage their users and monetize their apps will gain knowledge of how the home screen can fit into their toolsets of mobile experiences and how they can leverage this space to its fullest potential.

"Valued at $16 billion dollars per square inch, the mobile home screen represents the most valuable real estate in the world. Whether you're unfamiliar with the home and lock screen space, looking to define your home/lock screen strategy, or just looking to improve your current app push messaging and app engagement, we'll be providing fresh insights that can be immediately leveraged," said Wester.

"There are huge opportunities for app developers, marketers, carriers, and OTT players in the home screen space. It's an exciting new frontier in the overall monetization of their apps," said Schiela. "The key to this very intimate opportunity, however, is a solid understanding of your overall customer, their messaging preferences and their mobile experience."

Together with Phoenix Marketing International, Mobile Posse recently released the first ever in-depth research of the mobile home screen. The report, The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen, organizes existing and custom home screen specific research from Nielsen, Arbitron Mobile, Lumi Mobile and more into one comprehensive report.

To set-up an on-site meeting with Greg Wester or John Schiela, please reach out to [email protected], and to register for Ad:Tech, please visit:

About Mobile Posse:
Mobile Posse's intelligent push messaging platform is the only solution that harnesses the full power of the home screen to proactively engage app users and maximize mobile revenues. When integrated into mobile apps and games, this business-proven and consumer-friendly home and lock screen messaging platform enables app publishers to break through the mobile clutter, while simultaneously adding new revenue streams. The first company to commercially launch rich-media home and lock screen push messaging in North America, Mobile Posse has served more than 42 billion push messages to the home and lock screen (currently serving upwards of 2 billion per month). Mobile Posse is headquartered in McLean, VA, with offices in New York and San Francisco. For more information, please visit Mobile Posse and follow Mobile Posse on Twitter and LinkedIn.

Media Contact:
Brook Terran
Blast PR for Mobile Posse
(919) 480-4058
Email Contact

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