|By Business Wire||
|March 17, 2014 12:49 PM EDT||
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, announced that Monica Seebohm has been hired as Senior Director of Programmatic Sales. She will lead Tremor Video's programmatic efforts on the West Coast. She will report to Greg Smith, Vice President of Programmatic, and will be based in Santa Monica.
Tremor Video Hires Monica Seebohm to Lead Programmatic Sales on the West Coast (Photo: Business Wire)
“I’m excited to announce that Monica has joined Tremor Video, marking the expansion of our programmatic sales team,” said Smith. “Her experience across digital media and advertising technology make her the perfect person to accelerate our programmatic efforts on the West Coast.”
In this role Seebohm will build and grow relationships with demand-side platform and trading desk partners. Additionally, she will team with Tremor Video’s direct sales force to develop solutions that enable marketers to effectively and efficiently expand the reach of their marketing campaigns through programmatic buying.
She most recently managed the media sales team at PulsePoint and prior to that, she managed the West Coast team at AudienceScience. She combines her understanding of the digital landscape with a strong advertising technology background from six years at Conversant (formerly ValueClick). She began her career at AT&T on their Advertising Solutions team and moved into digital advertising in 2000 when she joined AOL.
She holds both a Master’s and a Bachelor’s in Communication Arts from the University of Cincinnati.
About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
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