|By Business Wire||
|March 17, 2014 02:11 PM EDT||
As viral memes keep working their way into everyday life and conversation, marketers are harnessing this trend to drive web traffic and increase social media engagement. Done right, memes can significantly boost a company’s marketing campaign or strategy – a move that may yield increased awareness, leads or profitability.
4imprint’s newest Blue Paper®, podcast and infographic, Got Memes? Using Memes for Marketing and More, finds effective memes are sharable, easy to consume, familiar and funny. The Blue Paper also provides guidelines organizations can follow making sure memes resonate with pop culture and are timely, relevant, properly shared and distributed.
“Memes are not for every organization. But, if this marketing tactic is one your organization is considering, this Blue Paper may provide some useful insights,” said Greg Ebel, vice president of sales and marketing at 4imprint®. “It provides a broad look at meme successes and failures. The Blue Paper also looks at keys to success: knowing your audience, doing your homework and collecting feedback.”
In addition to providing a comprehensive look at memes, this Blue Paper and podcast looks at several, low-cost resources that can help you generate your own. Expect to learn:
- The history of memes including the first-ever Internet meme: Dancing Baby
- Different types of memes including photo and video, word, and image or macro
- What makes a meme popular and how to achieve success with memes
- How to capitalize on the memes of others—also known as memejacking
- Ways to stay on top of popular memes through the use of social bookmarking sites and trend monitoring
Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.
About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.
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