Welcome!

News Feed Item

Veeva Systems Expands Multichannel Capabilities for Life Sciences Companies With New Web Channel Built Into Veeva CRM

BARCELONA, Spain, March 18, 2014 /PRNewswire/ --

New Veeva CRM Engage enables customer interactions online anytime, anywhere, on any device

Veeva Systems introduces Veeva CRM Engage, a cloud-based application that enables life sciences organisations to interact with healthcare professionals (HCPs) over the web and through mobile devices. Engage adds the online channel to Veeva's Commercial Suite, which also supports face-to-face, phone, and email customer interactions, for unified multichannel communications. With Engage, life sciences companies can extend the face-to-face visit by facilitating a two-way dialogue online with relevant, interactive content and personalised services like 'click-to-chat' and 'schedule a visit.'

     (Logo: http://photos.prnewswire.com/prnh/20120425/527164 )

"Today, physicians don't have time to waste, and they are no longer interested in generic, static, one-way interactions. They expect information tailored to their specific needs and want answers when, where, and how they desire," said Eric Newmark, program director, Business Systems Strategies for IDC Health Insights. "The most progressive life sciences companies are meeting this need by adding online into their multichannel mix and delivering a customer experience that's informed by a holistic understanding of the customer's profile, preferences, and interactions across every channel."

An integral part of Veeva's Commercial Suite, Engage enables online interactions to work in unison with all other channels, delivering the best customer experience anywhere including on mobile devices. It also captures all web activities in Veeva CRM for further analysis, so companies can continuously adapt digital content to accommodate physician preferences. This is even more crucial today, as 70 percent of HCPs prefer digital access to pharmaceutical information and 40 percent believe digital media offers the most personalised and relevant content.[1]

Engage also increases overall multichannel efficiency by allowing organisations to reuse the same content across multiple channels. Life sciences companies save time and resources with this 'create once, deploy everywhere' content model. Engage leverages the central Veeva Vault PromoMats content repository, ensuring that all content remains consistent, so physicians see the same, tailored messages - whether delivered online, face-to-face, on a mobile device, or via email.

"With Veeva CRM Engage, the web channel no longer needs to be a disconnected silo," said Paul Shawah, vice president of commercial strategy for Veeva. "Veeva's customers can now easily add new channels as an integrated part of their promotional mix without any business disruption, helping create a differentiated customer experience, faster."

Veeva CRM Engage is planned for general availability worldwide in April 2014.  The new product is part of Veeva's Commercial Suite for life sciences, which delivers the accurate customer data and compliant content required to enable more effective customer engagement across multiple communication channels.

About Veeva Systems

Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 190 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in Europe, Asia, and Latin America. For more information, visit http://www.veeva.com.

 

1. Capgemini, "Digital Dynamic: Changing the Pharma-Physician Interaction," by Hala Quanadilo, November 7, 2013. http://www.capgemini-consulting.com/blog/accelerating-life-sciences-transformation/2013/11/the-digital-dynamic-changing-the-pharma

 

Additional Comments on the News:

"Veeva CRM Engage is one of the only solutions that allows life science companies to interact online with healthcare professionals in a personalised and tailored way," said Thierry Vianey, client services director for Publicis Life Brands. "It also enables companies to capture online interaction feedback, channel it directly into the CRM, and then use that data to adapt content accordingly on a continuous basis." 

"Integrating personalised, digital content with business-critical CRM has been a challenge for the last decade in life sciences, as well as in other verticals. Veeva's Commercial Suite with Engage seamlessly integrated brings together online, email, call centre, and face-to-face communications channels to provide HCPs with the information they need in the way and time they wish to receive it - enabling a pull, rather than push model of content distribution," added Julian Wakeley, head of interactive, EMEA & AsiaPac at Sudler & Hennessey, a global integrated healthcare communications agency. "The ability to capture common data points, and feedback across these channels also empowers healthcare customers to create, review, and evolve content - enabling pharmacos to close the loop and provide exciting and relevant digital content."

"One of the principal challenges life sciences companies face today is in integrating the customer interaction channels. Veeva CRM Engage, integrated with Veeva CRM, not only allows HCPs to interact with life sciences companies in a different way but also encourages and supports content reuse across channels and geographies for brand consistency, reduced time to market and cost efficiencies," said Jon Vernon, director of Havas Lynx, an award winning global provider of CLM solutions. "With Veeva CRM Engage, brand managers can now devise an end-to-end multichannel strategy while ensuring the HCP receives the right content, through the right channel, at the right frequency and in a way that best fits with their individuals preferences."

Contact:
Lisa Barbadora
Veeva Systems Inc.
[email protected]

 

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Pentaho has announced orchestration capabilities that streamline the entire machine learning workflow and enable teams of data scientists, engineers and analysts to train, tune, test and deploy predictive models. Pentaho’s Data Integration and analytics platform ends the ‘gridlock’ associated with machine learning by enabling smooth team collaboration, maximizing limited data science resources and putting predictive models to work on big data faster – regardless of use case, industry, or languag...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.