|By Marketwired .||
|March 18, 2014 04:00 AM EDT||
LONDON, UNITED KINGDOM -- (Marketwired) -- 03/18/14 -- hasan & partners, the leading Helsinki-based marketing communication agency, has acquired 51% of Perfect Fools, the award-winning creative digital agency based in Stockholm and Amsterdam.
The companies have worked together since 2008 and the move gives birth to a world-class integrated strategic and creative powerhouse.
Ami Hasan, founder and chief executive of hasan & partners, says: "The world is heading towards even greater integration, mobile marketing and e-commerce are both on a rapid rise. Clients are looking for a capable and reliable partner to help them in this transition."
"hasan & partners already has clients who operate both in Finland and Sweden, even worldwide. Now we can give them the benefit of an unbeatable range of complementary capabilities. As an additional plus, Perfect Fools has great experience from the Russian market, where we see big potential."
Patrick Gardner, CEO of Perfect Fools, comments: "As an independent creative agency with digital roots, joining forces with our friends at hasan & partners enables us to better answer the integrated briefs we see more of. Although we already work with many clients on more than just digital, now we can offer greater capabilities."
Eka Ruola, CEO of hasan & partners, adds: "Helsinki is not the first place many global brands look for a creative agency but with a bigger footprint and a world-class digital capability we can pitch for more heavyweight clients."
The agencies worked together on the award-winning Kauko Cafe experience for World Design Capital Helsinki, and Emotion Cube for Helsingin Sanomat.
About Perfect Fools
Perfect Fools is a creative agency for the digital era, with bases in Stockholm and Amsterdam and clients around the world. Our work takes many shapes and we've had the good fortune to serve many of the world's leading brands including adidas, Converse, Electrolux, H&M, Heineken, McDonald's, Nikon, Samsung, Skittles, Swarovski and Volvo. www.perfectfools.com
About hasan & partners
hasan & partners is a Finnish success story following its management buyout from Interpublic Group two years ago. We are a channel-agnostic marketing communications agency based in Helsinki. Our consumer client list includes Fazer, Helsingin Sanomat, DNA and Valio and our Business-to-Business unit serves global clients like KONE, Metso and Wartsila. www.hasanpartners.fi
+44 (0)7740 432 112
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