Click here to close now.




















Welcome!

News Feed Item

The Halo Group Helps U.K. University Put Social Responsibility on U.S. C-Suite Agenda

- Agency launches Executive Education programs to NYC fashion and finance industries

NEW YORK, March 18, 2014 /PRNewswire/ -- The Halo Group, a branding and marketing communications agency, announced that they have been selected by Glasgow Caledonian University (GCU), one of Scotland's largest universities, to support the launch of their Soho Manhattan satellite campus, the first British university to establish a base in New York City. The University, which traces its history back to 1875, plans to link its New York campus with GCU London, home of the British School of Fashion. GCU NY will be an incubator for forward-thinking socially responsible business education not just for New York, but the world.

Logo - http://photos.prnewswire.com/prnh/20121120/NY16794LOGO

The Halo Group will work alongside GCU to strategize, plan and execute a brand identity and online experience necessary to reach their overall business goals of continuous learning and deep-rooted social conscience for the New York campus. The agency will create an integrated marketing communications program for GCU's customized range of non-credit and non-degree-related executive education programs and master-classes in key areas of need, including the business of fashion, luxury brand management and finance and risk management.

"We're proud to be helping GCU NY put socially responsible management education on the talent agenda of U.S. business leaders, particularly in dynamically changing markets like fashion and finance," said Linda Passante, CEO/Co-Founder. "These programs are so timely and reflect the demands of a changing business landscape and the reality of modern business strategy. Businesses are starting to realize that profit and social responsibility are inextricably linked. Social business isn't just good business anymore. It's the future of business." 

"This is an exciting period in GCU's history and we're delighted to be partnering with The Halo Group to achieve our goals to be at the vanguard of Scotland's and Britain's contribution to enterprise, innovation and learning in one of the great cities of the world," said Cara Smyth, Vice President, GCU New York, a former director of Burberry and Jil Sander. "Halo will help us play a pivotal role in bringing our mission of 'Working for the Common Good', at the heart of everything we do, to train a new group of global leaders."

Halo has a long history of helping socially responsible brands realize their ideals. It has helped German refrigeration brand Liebherr, one of the most sustainable refrigeration manufacturers in the world, crack the North American luxury appliance category; New York Health and Hospital Corporation's give back to the communities they serve through the launch its CityDoctor medical scholarship program; St. George's University bring high quality medical education to aspiring doctors in over 40 countries and now Glasgow Caledonian University empower the next generation of socially responsible business leaders.   

About Glasgow Caledonian University (GCU)
Glasgow Caledonian University is an international university delivering excellence, with an over-arching commitment to the common good.  With 17,000 students at its main Glasgow campus and outreach campuses in London, New York, Bangladesh and Oman, the University offers a dynamic environment for learning, teaching and applied research. The University's Chancellor, Nobel Laureate Professor Muhammad Yunus, is one of the world's most decorated citizens for his pioneering work in micro-lending and alleviating world poverty, and holds America's highest civilian honors – the Congressional Gold Medal and the Presidential Medal of Freedom. For more information visit gcu.ac.uk.

About The Halo Group
Headquartered in New York, The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps a select group of international, national and regional companies in over 23 countries with every experience that a customer has with their brand. Halo's work has been honored with more than 200 of the industry's top awards; Telly, Webby, Marcom and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, Halo is a privately held, woman-owned agency and is a member of AAAA, PRSA, DMA, AMA and a recognized NYS Minority owned business.  Visit thehalogroup.com to see how we Shine.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Linda Passante
ProfNet - https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=41237

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...