Welcome!

News Feed Item

The Halo Group Helps U.K. University Put Social Responsibility on U.S. C-Suite Agenda

- Agency launches Executive Education programs to NYC fashion and finance industries

NEW YORK, March 18, 2014 /PRNewswire/ -- The Halo Group, a branding and marketing communications agency, announced that they have been selected by Glasgow Caledonian University (GCU), one of Scotland's largest universities, to support the launch of their Soho Manhattan satellite campus, the first British university to establish a base in New York City. The University, which traces its history back to 1875, plans to link its New York campus with GCU London, home of the British School of Fashion. GCU NY will be an incubator for forward-thinking socially responsible business education not just for New York, but the world.

Logo - http://photos.prnewswire.com/prnh/20121120/NY16794LOGO

The Halo Group will work alongside GCU to strategize, plan and execute a brand identity and online experience necessary to reach their overall business goals of continuous learning and deep-rooted social conscience for the New York campus. The agency will create an integrated marketing communications program for GCU's customized range of non-credit and non-degree-related executive education programs and master-classes in key areas of need, including the business of fashion, luxury brand management and finance and risk management.

"We're proud to be helping GCU NY put socially responsible management education on the talent agenda of U.S. business leaders, particularly in dynamically changing markets like fashion and finance," said Linda Passante, CEO/Co-Founder. "These programs are so timely and reflect the demands of a changing business landscape and the reality of modern business strategy. Businesses are starting to realize that profit and social responsibility are inextricably linked. Social business isn't just good business anymore. It's the future of business." 

"This is an exciting period in GCU's history and we're delighted to be partnering with The Halo Group to achieve our goals to be at the vanguard of Scotland's and Britain's contribution to enterprise, innovation and learning in one of the great cities of the world," said Cara Smyth, Vice President, GCU New York, a former director of Burberry and Jil Sander. "Halo will help us play a pivotal role in bringing our mission of 'Working for the Common Good', at the heart of everything we do, to train a new group of global leaders."

Halo has a long history of helping socially responsible brands realize their ideals. It has helped German refrigeration brand Liebherr, one of the most sustainable refrigeration manufacturers in the world, crack the North American luxury appliance category; New York Health and Hospital Corporation's give back to the communities they serve through the launch its CityDoctor medical scholarship program; St. George's University bring high quality medical education to aspiring doctors in over 40 countries and now Glasgow Caledonian University empower the next generation of socially responsible business leaders.   

About Glasgow Caledonian University (GCU)
Glasgow Caledonian University is an international university delivering excellence, with an over-arching commitment to the common good.  With 17,000 students at its main Glasgow campus and outreach campuses in London, New York, Bangladesh and Oman, the University offers a dynamic environment for learning, teaching and applied research. The University's Chancellor, Nobel Laureate Professor Muhammad Yunus, is one of the world's most decorated citizens for his pioneering work in micro-lending and alleviating world poverty, and holds America's highest civilian honors – the Congressional Gold Medal and the Presidential Medal of Freedom. For more information visit gcu.ac.uk.

About The Halo Group
Headquartered in New York, The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps a select group of international, national and regional companies in over 23 countries with every experience that a customer has with their brand. Halo's work has been honored with more than 200 of the industry's top awards; Telly, Webby, Marcom and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, Halo is a privately held, woman-owned agency and is a member of AAAA, PRSA, DMA, AMA and a recognized NYS Minority owned business.  Visit thehalogroup.com to see how we Shine.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Linda Passante
ProfNet - https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=41237

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry’s single source for the cloud. Fusion’s advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
"This is specifically designed to accommodate some of the needs for high availability and failover in a network managed system for the major Korean corporations," stated Thomas Masters, Managing Director at InfranicsUSA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...