Welcome!

News Feed Item

JetBlue Asks Frequent Travelers, Are You up for the Challenge?

The Customer-Centric Airline Announces the TrueBlue Mosaic Challenge and a TrueBlue Mosaic Status Match; TrueBlue Members and Travelers With Certain Status on Other Carriers Can Qualify for Mosaic Benefits (a)

NEW YORK, NY --(Marketwired - March 18, 2014) - JetBlue Airways (NASDAQ: JBLU) recognizes the struggles that today's air travelers have in making sure their loyalty really does get rewarded, especially with the many recent changes to other carriers' frequent flier programs. Today, JetBlue is launching two ways for customers to see what sets its loyalty program, TrueBlue, apart from the rest:

  • Mosaic status match - Anyone with specified status in qualifying loyalty programs (a) will automatically be eligible for TrueBlue Mosaic® through 2014 simply by signing up for the Challenge.
  • TrueBlue Mosaic® Challenge - Anyone who flies enough to meet the Challenge earns Mosaic benefits for the remainder of 2014 and 2015 (a).

"As other carriers devalue their loyalty programs for most of their fliers, TrueBlue is actually strengthening its value for members. In fact, we recently introduced features such as points that don't expire and Family Pooling," said Kelly Roe, JetBlue's director of loyalty and partnerships. "This is a great opportunity for travelers enrolled in other airline loyalty programs to see what makes TrueBlue and Mosaic unique. Our existing TrueBlue members now have a faster path to earn Mosaic and receive even more benefits."

Match and Challenge Details:

Starting today through April 18, 2014, TrueBlue members can sign up for the Mosaic Challenge.

Anyone with the specified status in one of the qualifying airline loyalty programs will be eligible for automatic Mosaic status match through 2014 when they sign up for the Mosaic Challenge (a). All that is required is proof of current status. Anyone is eligible to sign up for the Challenge, regardless of their status on other carriers.

Customers who complete the challenge, where participants have 90 days to earn 3,750 base (qualifying) flight points, will receive Mosaic status for the rest of 2014 through December 31, 2015 (a). Base flight points equate to three points per $1 a customer earns on the base fare of their individual JetBlue flight.

For information and instructions on the Mosaic Challenge or to automatically qualify for Mosaic status match, visit jetblue.com/mosaicchallenge.

TrueBlue Mosaic provides JetBlue's most frequent fliers with more points, benefits and exclusive offers from valuable partners. To qualify for Mosaic, TrueBlue members must purchase and fly 30 JetBlue flight segments plus earn 12,000 base flight points or earn 15,000 base flight points within the calendar year (b). Mosaic benefits include extra bonus points for every eligible $1 spent, bonus points for qualification, and second bag always flies free (c). For a full list of Mosaic benefits, visit trueblue.jetblue.com/web/trueblue/mosaic.

(a) TrueBlue Mosaic® Challenge Terms:  You must apply for the TrueBlue Mosaic Challenge ("Challenge") by April 18, 2014 (11:59 PM EST) by emailing [email protected] with your valid and current TrueBlue number in the body of the email. If you are currently enrolled in one of the eligible airline loyalty programs with the specified eligible status, your email also must include proof of your current enrollment and status. Eligible airline loyalty programs and statuses are: Delta® SkyMiles Medallion® Gold, Platinum or Diamond ; United® MileagePlus® Premier® Gold, Platinum or Premier1K®; American Airlines® AAdvantage Platinum® or Executive Platinum®; US Airways® Dividend Miles Preferred Gold, Platinum or Chairman; Southwest® Rapid Rewards® A-List Preferred or Companion Pass; and Alaska Airlines® Mileage PlanTM MVP® Gold or MVP® Gold 75k. Travelers showing valid enrollment and status with an eligible loyalty program will qualify for TrueBlue Mosaic status for the remainder of 2014; other participants must complete the Challenge in order to enjoy Mosaic status for the remainder of 2014; all participants must complete the Challenge in order to enjoy Mosaic status for 2015 (1/1/15 - 12/31/15). Mosaic status and benefits will not be effective until JetBlue notifies you via email of your Mosaic status; no retroactive Mosaic status or benefits will be granted. JetBlue will have the right to deny any application or to refuse entry into the Challenge or to deny Mosaic status to anyone, in JetBlue's sole discretion. In order to successfully complete the Challenge, accepted participants must earn 3,750 base flight TrueBlue points within the 90-day period specified by JetBlue, in its sole discretion. Base flight TrueBlue points are the 3 points per $1 that TrueBlue members earn on the base fare of their individual JetBlue flight. JetBlue flights are flights operated by JetBlue and purchased with a JetBlue flight number. All other bonus points, partner points, booking bonuses or any other points will not count towards the 3,750 point requirement. You must enter your TrueBlue number at the time of booking a JetBlue flight in order to earn TrueBlue points towards the Challenge. The amount of base flight points earned by a Challenge participant will be solely determined by JetBlue and its tallying. JetBlue will be the sole and official timekeeper that will determine, in its sole discretion, when the 90-day Challenge period for a participant begins and ends. Whether or not a Challenge participant has completed the Challenge and earned TrueBlue Mosaic will be solely determined by JetBlue. JetBlue shall not be obligated to review any records or other documents or information from Challenge participants or to consider any arguments by Challenge participants. JetBlue shall have the right to disqualify from the Challenge any participant JetBlue deems, in its sole discretion, has violated the terms of the Challenge or engaged in any type of fraud, misrepresentation or improper conduct. JetBlue may, in its sole discretion and for any reason, without notice or liability, modify or terminate the Challenge at any time. All deadlines based on Eastern Standard Time. Additional restrictions apply. See the TrueBlue Terms and Conditions for details.

(b) JetBlue flights are flights operated by JetBlue and purchased under a JetBlue flight number. Base flight points are the 3 points per $1 you earn on the base fare of your individual JetBlue flight purchase. A "segment" means any origin-destination pair; a one-way flight (whether non-stop or including a connection) is one segment, and a roundtrip flight (whether non-stop or including a connection) is two segments. Award flights do not count towards Mosaic. Mosaic membership is good for one calendar year. Additional restrictions apply. See the TrueBlue Terms and Conditions for details.

(c) Free checked baggage subject to weight and size limits and exceptions for itineraries including flights marketed or operated by other airlines.

About TrueBlue
TrueBlue®, JetBlue's loyalty program, is free to join and includes the ability to use points for any seat on any JetBlue operated flight with no blackout dates, and redemptions starting at just 5,000 points and $2.50 taxes/fees. Members can now earn and keep points without the fear of expiration due to account inactivity since TrueBlue points never expire. Families and small groups can also elect to earn and share TrueBlue points through Family Pooling. Visit jetblue.com/trueblue for more information.

About JetBlue Airways
JetBlue is New York's Hometown Airline™ and a leading carrier in Boston, Fort Lauderdale/ Hollywood, Los Angeles (Long Beach), Orlando and San Juan. JetBlue carries 30 million customers a year to 85 cities in the U.S., Caribbean and Latin America with an average of 800 daily flights. JetBlue was the first U.S. airline to allow customers to use their personal electronic devices throughout all domestic flights. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For more information please visit JetBlue.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Addteq will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products an...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it m...