News Feed Item

JetBlue Asks Frequent Travelers, Are You up for the Challenge?

The Customer-Centric Airline Announces the TrueBlue Mosaic Challenge and a TrueBlue Mosaic Status Match; TrueBlue Members and Travelers With Certain Status on Other Carriers Can Qualify for Mosaic Benefits (a)

NEW YORK, NY --(Marketwired - March 18, 2014) - JetBlue Airways (NASDAQ: JBLU) recognizes the struggles that today's air travelers have in making sure their loyalty really does get rewarded, especially with the many recent changes to other carriers' frequent flier programs. Today, JetBlue is launching two ways for customers to see what sets its loyalty program, TrueBlue, apart from the rest:

  • Mosaic status match - Anyone with specified status in qualifying loyalty programs (a) will automatically be eligible for TrueBlue Mosaic® through 2014 simply by signing up for the Challenge.
  • TrueBlue Mosaic® Challenge - Anyone who flies enough to meet the Challenge earns Mosaic benefits for the remainder of 2014 and 2015 (a).

"As other carriers devalue their loyalty programs for most of their fliers, TrueBlue is actually strengthening its value for members. In fact, we recently introduced features such as points that don't expire and Family Pooling," said Kelly Roe, JetBlue's director of loyalty and partnerships. "This is a great opportunity for travelers enrolled in other airline loyalty programs to see what makes TrueBlue and Mosaic unique. Our existing TrueBlue members now have a faster path to earn Mosaic and receive even more benefits."

Match and Challenge Details:

Starting today through April 18, 2014, TrueBlue members can sign up for the Mosaic Challenge.

Anyone with the specified status in one of the qualifying airline loyalty programs will be eligible for automatic Mosaic status match through 2014 when they sign up for the Mosaic Challenge (a). All that is required is proof of current status. Anyone is eligible to sign up for the Challenge, regardless of their status on other carriers.

Customers who complete the challenge, where participants have 90 days to earn 3,750 base (qualifying) flight points, will receive Mosaic status for the rest of 2014 through December 31, 2015 (a). Base flight points equate to three points per $1 a customer earns on the base fare of their individual JetBlue flight.

For information and instructions on the Mosaic Challenge or to automatically qualify for Mosaic status match, visit jetblue.com/mosaicchallenge.

TrueBlue Mosaic provides JetBlue's most frequent fliers with more points, benefits and exclusive offers from valuable partners. To qualify for Mosaic, TrueBlue members must purchase and fly 30 JetBlue flight segments plus earn 12,000 base flight points or earn 15,000 base flight points within the calendar year (b). Mosaic benefits include extra bonus points for every eligible $1 spent, bonus points for qualification, and second bag always flies free (c). For a full list of Mosaic benefits, visit trueblue.jetblue.com/web/trueblue/mosaic.

(a) TrueBlue Mosaic® Challenge Terms:  You must apply for the TrueBlue Mosaic Challenge ("Challenge") by April 18, 2014 (11:59 PM EST) by emailing [email protected] with your valid and current TrueBlue number in the body of the email. If you are currently enrolled in one of the eligible airline loyalty programs with the specified eligible status, your email also must include proof of your current enrollment and status. Eligible airline loyalty programs and statuses are: Delta® SkyMiles Medallion® Gold, Platinum or Diamond ; United® MileagePlus® Premier® Gold, Platinum or Premier1K®; American Airlines® AAdvantage Platinum® or Executive Platinum®; US Airways® Dividend Miles Preferred Gold, Platinum or Chairman; Southwest® Rapid Rewards® A-List Preferred or Companion Pass; and Alaska Airlines® Mileage PlanTM MVP® Gold or MVP® Gold 75k. Travelers showing valid enrollment and status with an eligible loyalty program will qualify for TrueBlue Mosaic status for the remainder of 2014; other participants must complete the Challenge in order to enjoy Mosaic status for the remainder of 2014; all participants must complete the Challenge in order to enjoy Mosaic status for 2015 (1/1/15 - 12/31/15). Mosaic status and benefits will not be effective until JetBlue notifies you via email of your Mosaic status; no retroactive Mosaic status or benefits will be granted. JetBlue will have the right to deny any application or to refuse entry into the Challenge or to deny Mosaic status to anyone, in JetBlue's sole discretion. In order to successfully complete the Challenge, accepted participants must earn 3,750 base flight TrueBlue points within the 90-day period specified by JetBlue, in its sole discretion. Base flight TrueBlue points are the 3 points per $1 that TrueBlue members earn on the base fare of their individual JetBlue flight. JetBlue flights are flights operated by JetBlue and purchased with a JetBlue flight number. All other bonus points, partner points, booking bonuses or any other points will not count towards the 3,750 point requirement. You must enter your TrueBlue number at the time of booking a JetBlue flight in order to earn TrueBlue points towards the Challenge. The amount of base flight points earned by a Challenge participant will be solely determined by JetBlue and its tallying. JetBlue will be the sole and official timekeeper that will determine, in its sole discretion, when the 90-day Challenge period for a participant begins and ends. Whether or not a Challenge participant has completed the Challenge and earned TrueBlue Mosaic will be solely determined by JetBlue. JetBlue shall not be obligated to review any records or other documents or information from Challenge participants or to consider any arguments by Challenge participants. JetBlue shall have the right to disqualify from the Challenge any participant JetBlue deems, in its sole discretion, has violated the terms of the Challenge or engaged in any type of fraud, misrepresentation or improper conduct. JetBlue may, in its sole discretion and for any reason, without notice or liability, modify or terminate the Challenge at any time. All deadlines based on Eastern Standard Time. Additional restrictions apply. See the TrueBlue Terms and Conditions for details.

(b) JetBlue flights are flights operated by JetBlue and purchased under a JetBlue flight number. Base flight points are the 3 points per $1 you earn on the base fare of your individual JetBlue flight purchase. A "segment" means any origin-destination pair; a one-way flight (whether non-stop or including a connection) is one segment, and a roundtrip flight (whether non-stop or including a connection) is two segments. Award flights do not count towards Mosaic. Mosaic membership is good for one calendar year. Additional restrictions apply. See the TrueBlue Terms and Conditions for details.

(c) Free checked baggage subject to weight and size limits and exceptions for itineraries including flights marketed or operated by other airlines.

About TrueBlue
TrueBlue®, JetBlue's loyalty program, is free to join and includes the ability to use points for any seat on any JetBlue operated flight with no blackout dates, and redemptions starting at just 5,000 points and $2.50 taxes/fees. Members can now earn and keep points without the fear of expiration due to account inactivity since TrueBlue points never expire. Families and small groups can also elect to earn and share TrueBlue points through Family Pooling. Visit jetblue.com/trueblue for more information.

About JetBlue Airways
JetBlue is New York's Hometown Airline™ and a leading carrier in Boston, Fort Lauderdale/ Hollywood, Los Angeles (Long Beach), Orlando and San Juan. JetBlue carries 30 million customers a year to 85 cities in the U.S., Caribbean and Latin America with an average of 800 daily flights. JetBlue was the first U.S. airline to allow customers to use their personal electronic devices throughout all domestic flights. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For more information please visit JetBlue.com.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.