|By PR Newswire||
|March 18, 2014 07:00 AM EDT||
BATTLE CREEK, Mich., March 18, 2014 /PRNewswire/ -- Pringles™ is introducing its first-ever tortilla chip – new Pringles™ Tortillas – just in time for basketball tourney season. Loaded with taste bud-tingling ingredients, Pringles Tortillas satisfy practically any savory craving with three flavors: Original, Nacho Cheese and Southwestern Ranch. While retaining the iconic Pringles shape, Pringles Tortillas are thicker chips because they're made of corn, not potatoes. They're perfect for dipping, but their delicious flavors offer the true choice to either "dip 'em or don't."
While competitive bracket pools are known to be one of the key activities at a basketball tourney party, a recent survey commissioned by Pringles found that a variety of tasty snacks is the most important thing to make the party a success. And, 83% of respondents ages 18-24 say chips and dip score a spot on the menu when hosting a basketball viewing party—18% more than Buffalo wings and nearly three times as much as pigs in a blanket. Surprisingly, only half of men and women surveyed said that the actual games were their favorite part of a basketball viewing party.1
"Pringles Tortillas are the brand's first new product since Kellogg Company acquired it in 2012, and this launch represents the first time that Pringles is introducing a tortilla chip," said Raj Joshi, vice president of Savory Snacks at Kellogg. "Pringles Tortillas are a unique chip that can be dipped, but like original Pringles, are delicious on their own."
To help introduce Pringles Tortillas, the brand partnered with legendary point guard Earvin "Magic" Johnson, an NCAA Top-15 All-Time March Madness player who played at Michigan State University. Known for his playmaking on the court and energetic persona, Johnson also knows how to host the ultimate basketball viewing party.
"Basketball viewing parties bring out the fun in the game and let fans root for their teams as if they were at the tourney in person," said Johnson. "I'm excited to partner with Pringles Tortillas to introduce a chip as iconic as the tournament."
Every viewing party features a mix of characters who make the game as entertaining as watching it courtside. Beginning March 13, consumers can create and share their own Ultimate Party Lineup of partygoers with Pringles Tortillas at www.UltimatePartyLineup.com by matching friends with party personalities. The Ultimate Party Lineup features such characters as:
- Money!: Brings the best snacks to the party
- MVP: Helps clean up when party's over
- Big Dipper: When enjoying Pringles Tortillas, the more dip, the better
- Swing Man: Dips or doesn't – loves Pringles Tortillas both ways
Other findings from the Pringles Tortillas survey include:
- It's a close call for who receives a ticket to your Ultimate Party Lineup guest list: 54% of survey respondents voted for 'Money!' (brings the best snacks), while 55% voted for 'MVP' (helps clean up when the party is over).
- When it comes to how people dip, 38% of survey participants most identify with the 'Big Dipper,' opting to overload on dip, while 35% identify with the 'Swing Man', who loves Pringles Tortillas whether you "dip 'em or don't".
A robust "You Don't Just Eat 'Em" marketing campaign accompanies the product launch and includes print and TV advertisements, complemented by PR and digital executions. Larry Charles of Seinfeld and Curb Your Enthusiasm fame directed the "You Don't Just Eat 'Em" campaign, which features improv talent from around the world. For more information on Pringles Tortillas, available now nationwide or how to create your Ultimate Party Lineup, visit www.UltimatePartyLineup.com.
- clicktotweet.com @Pringles teams up with @MagicJohnson to show partygoers how to "dip 'em or don't" with new #PringlesTortillas
- clicktotweet.com Visit www.UltimatePartyLineup.com to create your own Ultimate Party Lineup of partygoers with new #PringlesTortillas
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.
1 Impulse Research Corp, Pringles™ Tortillas Survey 2014.
SOURCE Kellogg Company
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Jul. 29, 2016 07:45 PM EDT Reads: 1,159
Jul. 29, 2016 06:15 PM EDT Reads: 947
Jul. 29, 2016 06:00 PM EDT Reads: 913
Jul. 29, 2016 05:15 PM EDT Reads: 976
Jul. 29, 2016 05:15 PM EDT Reads: 371
Jul. 29, 2016 04:45 PM EDT Reads: 1,240
Jul. 29, 2016 04:15 PM EDT Reads: 388
Jul. 29, 2016 04:15 PM EDT Reads: 1,079
Jul. 29, 2016 04:15 PM EDT Reads: 420
Jul. 29, 2016 03:15 PM EDT Reads: 657
Jul. 29, 2016 03:00 PM EDT Reads: 445
Jul. 29, 2016 02:15 PM EDT Reads: 378
Jul. 29, 2016 02:00 PM EDT Reads: 1,204
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Jul. 29, 2016 01:00 PM EDT Reads: 768
Choosing the right cloud for your workloads is a balancing act that can cost your organization time, money and aggravation - unless you get it right the first time. Economics, speed, performance, accessibility, administrative needs and security all play a vital role in dictating your approach to the cloud. Without knowing the right questions to ask, you could wind up paying for capacity you'll never need or underestimating the resources required to run your applications.
Jul. 29, 2016 01:00 PM EDT Reads: 730