|By PR Newswire||
|March 18, 2014 09:03 AM EDT||
BOULDER, Colo., March 18, 2014 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), the leader in content marketing software solutions, today announced two appointments to the company's board of directors. The new appointees, Jim Franklin and Matt Larson, are recognized leaders in technology and high growth enterprises and bring extensive background in the software industry to TapInfluence.
The TapInfluence platform centralizes the creation, distribution, analytics, and payment workflow for sponsored content produced collaboratively between brands and content producers. Brands and agencies license the software to access a marketplace of vetted content producers and then manage that content from creation to engagement.
"Both Jim and Matt are successful entrepreneurs and accomplished leaders who have transformed their respective industries by building software that makes complicated processes more efficient," said Rustin Banks, CEO of TapInfluence. "Their software and product development experience is a great complement to the domain expertise of other board members and will help us continue to drive and define the content marketing industry."
A leading Colorado entrepreneur, Jim Franklin is the current Chief Executive Officer of SendGrid, Inc., an email cloud infrastructure company. Prior to his tenure with SendGrid, he was the Vice President of Enterprise Performance Management and the General Manager of the Crystal Ball Global Business Unit of Oracle Corporation. Franklin was also the founder of webfamilies.com and the CFO of Vericept Corporation. He serves on the board of aWhere, Inc., Denver/Boulder Software Club and other technology companies.
"The team at TapInfluence understands that the most powerful tool you can build is one that lets your customer exponentially scale something, whether its people, revenue, time or in this case, content," said Franklin. "I am thrilled to join TapInfluence at such a pivotal time in its growth and am inspired by how they are helping consumer marketers build better relationships with customers through engaging and authentic content."
Matt Larson is the current CEO of Iridium Software. He was previously founder and CEO of Confio Software, which was acquired in 2013 by SolarWinds. Larson is a well-known entrepreneur and co-founder of the non-profit, Guardian of Angels Foundation. He is an international speaker and the co-author of several books on technology. In 2013, he was named a finalist for the Ernst and Young Entrepreneur of the Year.
"Using data to gain insights about how, when, and where content influences consumer behavior is critical to how marketers make decisions." said Larson. "I am excited to drive a new level of database technology expertise within the TapInfluence team."
Share this: Enterprise software heavy hitters join @TapInfluence board of directors www.tapinfluence.com #software #saas #marketing #boulder
TapInfluence (www.tapinfluence.com) provides the industry's only marketing software that automates the creation, management and measurement of social content marketing. Consumer brands use TapInfluence to address their day-to-day content needs by tapping a marketplace of influencers that create, share and distribute to consumers in a meaningful and authentic way. Content creators with key audiences on blogs, Facebook, Twitter, Pinterest and other social platforms leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The company provides brands and marketers with the ability to analyze content and demonstrate ROI. TapInfluence customers include: Microsoft, ABC News, Proctor & Gamble, JCPenney and Redbox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. Join in the conversation with the company @TapInfluence and Facebook.com/tapinfluence.
For more information or to arrange an interview with TapInfluence, please contact ([email protected]).
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Oct. 27, 2016 09:00 PM EDT Reads: 3,671
SYS-CON Events announced today that Impiger Technologies will exhibit in Booth #109 at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Impiger Technologies is a world-class, enterprise software product engineering company specializing in Mobile Application Development, Cloud Applications, Microsoft Technology Solutions, Web Technology and Telecom Services. Impiger Technologies helps enterprises improve busi...
Oct. 27, 2016 08:45 PM EDT Reads: 280
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 27, 2016 08:00 PM EDT Reads: 506
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Oct. 27, 2016 07:45 PM EDT Reads: 652
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Oct. 27, 2016 07:45 PM EDT Reads: 1,462
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Oct. 27, 2016 07:15 PM EDT Reads: 285
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
Oct. 27, 2016 06:15 PM EDT Reads: 1,329
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Oct. 27, 2016 06:00 PM EDT Reads: 2,988
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Oct. 27, 2016 05:45 PM EDT Reads: 1,188
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
Oct. 27, 2016 05:30 PM EDT Reads: 610
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Oct. 27, 2016 05:00 PM EDT Reads: 1,062
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 27, 2016 04:30 PM EDT Reads: 1,340
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Oct. 27, 2016 04:15 PM EDT Reads: 3,280
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
Oct. 27, 2016 04:15 PM EDT Reads: 1,554
In his session at 19th Cloud Expo, Nick Son, Vice President of Cyber Risk & Public Sector at Coalfire, will discuss the latest information on the FedRAMP Program. Topics will cover: FedRAMP Readiness Assessment Report (RAR). This new process is designed to streamline and accelerate the FedRAMP process from the traditional timeline by initially focusing on technical capability instead of documentation preparedness. FedRAMP for High-impact level systems. Early in 2016 FedRAMP officially publishe...
Oct. 27, 2016 04:00 PM EDT Reads: 621