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The Alkaline Water Co. Aims to Grow With Associated Wholesale Grocers

SCOTTSDALE, AZ -- (Marketwired) -- 03/18/14 -- The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is very pleased to announce entry into a distribution agreement with the Fort Worth, Texas operations of Associated Wholesale Grocers (www.awginc.com).

Associated Wholesale Grocers (AWG) has been distributing success since 1924 and sales have grown steadily since then with published 2012 sales reaching $7.85 billon. The company is a retailer-owned cooperative serving over 2300 retail member stores with a complete assortment of grocery, fresh meat, fresh produce, specialty foods, health care, and general merchandise items. Through an extensive distribution network and nine distribution centers, AWG and its subsidiaries deliver to over 2900 retail outlets in more than 30 states. AWG provides its retail members, many of them family-owned businesses, with assistance in establishing a strategic position in their marketplace that builds upon their unique strengths. Our procurement and marketing departments are positioned to assist members in developing plans to excel in virtually any effort, and resources are structured to provide support services that allow members the best opportunity to win at retail.

Steven Nickolas, President & CEO of The Alkaline Water Company, Inc., states, "We are delighted to begin working with AWG and look forward to introducing our product across their entire network. We appreciate the quality and dedication of the AWG team and truly look forward to a great success story together."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products

Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align with the pH level where chemists have identified benefits. Though the trade name is not prominent on the product label, it references the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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