Welcome!

News Feed Item

Jeff Ifrah Says Regulation for E-Cigarette Advertising Practices May Be on the Horizon

WASHINGTON, DC -- (Marketwired) -- 03/18/14 -- On Sunday, U.S. Senator Charles E. Schumer announced that he is co-sponsoring the "Protecting Children From Electronic Cigarette Advertising Act of 2014" in order to ban advertisements for e-cigs that target children. Based on that bill the Federal Trade Commission would introduce regulations that prohibit marketing electronic cigarettes in a manner that the company knows will have the likely effect of increasing the use of an e-cig by a child. Currently, e-cigarette companies can avoid marketing restrictions that apply to regular cigarettes, because their products do not contain tobacco. "We have made so much progress over the last decade in keeping cigarettes out of the hands of children, but now e-cigarettes -- with their trendy packaging and kid-friendly flavors -- are pushing us back in the wrong direction," said Schumer.

Electronic cigarettes, which do not burn tobacco, but instead contain a battery that heats up liquid nicotine and turns it into vapor that is inhaled into the lungs. According to a study conducted by researchers at the University of California, San Francisco, sampling electronic cigarettes increases the odds that a teenager will go on to try tobacco cigarettes. Consequently voices for government regulations have grown louder recently and lawmakers as well as attorneys are intently waiting for the FDA's next steps in that matter. Ifrah Law, a Washington DC-based law firm founded by Jeff Ifrah, which specializes in defending allegations of deceptive and fraudulent advertising, provides an insightful overview of the current situation on its FTCBeat.com blog, raising that very question: "Electronic Cigarette Advertising Practices Draw Legislative Attention - Will Regulations Follow?"

According to Ifrah, consumer advocates and public health groups are calling for federal government regulation comparable to that for traditional cigarettes. While various federal laws prohibit tobacco companies from sponsoring sporting events or showing commercials for cigarettes on television, there are no such restrictions for the advertisements of e-cigarettes. Especially critical is the use of cartoon characters to market cigarettes. In 1998, tobacco companies agreed to not use cartoon characters to market cigarettes, but now, more than 15 years after "Joe Camel" disappeared, "Mr. Cool" is trying to sell BlueCigs, a leading e-cigarette brand, in TV ads. The concerns are the same: Young people might be lured into trying e-cigarettes. According to Jeff Ifrah and his team, the e-cigarette industry should be aware that their marketing and advertisements are being closely monitored, regulation and potential lawsuits could unfortunately be on the horizon.

Jeff Ifrah is a white-collar criminal defense lawyer and litigator. He gained experience as a trial lawyer and officer in the U.S. Army's Judge Advocate General's Corps and as trial counsel to the U.S. Army Communications-Electronics Command at Fort Monmouth, followed by an appointment as a special assistant U.S. attorney in the U.S. Attorney's office in New Jersey. In 2009 he founded his own law firm in Washington, D.C. where he and his team offer clients strategic and effective solutions. Chambers USA has recognized Jeff for three years in a row as one of America's leading lawyers for litigation in the areas of White Collar Crime and Government Investigations. He is widely recognized for his legal excellence and declared that he wants to change the way clients think about lawyers.

Jeff Ifrah Law: http://www.jeffifrahlaw.com

Facebook: http://www.facebook.com/jeff.ifrah

Twitter: http://www.twitter.com/jifrah

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2544878
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2544881

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact Information
PR Agency Contact:
ICMediaDirect.com
TEL: 1.800.595.0821
www.ICMediaDirect.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...