Welcome!

News Feed Item

SocialChorus Kicks Off First-Ever 'Advocate Marketing Rockstar Tour' During Austin's Annual SXSW Event

The Recognized Leader In Advocate Marketing Successfully Kicks-Off National Tour --- Bringing Brand Marketers Together to Learn How 400 Employee Advocates > 1M Fans

SAN FRANCISCO, March 18, 2014 /PRNewswire/ -- SocialChorus, the leading Advocate Marketing solution for brands people love, announced the succesful kick-off of the "Advocate Marketing Rockstar Tour" during Austin's annual South by SouthWest (SXSW) event. The Advocate Marketing Rockstar Tour creates unique networking opportunities where brand marketers can join together to learn best practices from pioneers in Advocate Marketing. 

At the most recent Rockstar Tour event, Advocate Marketing pioneers Lee Diaz, Senior Manager, Emerging Communications at AT&T, Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods, and Cosmin Ghiurau, Director, Social Media and Digital Strategy at RadioShack, joined over one hundred other brand marketers, including marketers from Coca-Cola, Starwood Hotels, Fedex and Target to share best practices on how to recruit and engage advocates all year round.  Further, case studies, success stories and results of Advocate Marketing programs were shared. The SocialChorus SXSW afternoon included a "Who's Who" of Advocate Marketing in attendance, networking and an interactive panel discussion about employee Advocate Marketing.

During the event, these Advocate Marketing rockstars shared best practices for training, certifying and making it easy for employees to become advocates.  They also discussed how Advocate Marketing compares to other forms of social media marketing.  In addition the panel discussed how to motivate employees to create and share brand content, how to empower employees to be thought leaders, and how to measure, optimize and prove the value of employee Advocate Marketing. 

SocialChorus designed the Advocate Marketing tour to benefit business leaders and marketers who want to acquire and share expertise with pioneers in Advocate Marketing at the world's leading brands.

"Employees can be incredibly powerful advocates, in fact, brands who encourage their employees to share thought leadership and brand content across social channels tend to outperform their competitors by 20 percent," said SocialChorus Founder and CEO Gregory Shove. "The goal of the SocialChorus Advocate Marketing Rockstar Tour is to bring together the 'best of the best' in Advocate Marketing to share their knowledge and expertise to advance the disciple of Advocate Marketing."

Following a second event in San Francisco in March, SocialChorus' Advocate Marketing Rockstar Tour will continue with visits scheduled in other major U.S. cities, including New York, Chicago, St. Louis, Toronto, Dallas, Minneapolis, San Jose, Los Angeles and Atlanta. For more information, visit http://info.socialchorus.com/rockstar-tour.

About SocialChorus

SocialChorus® powers tens of thousands of brand advocates – employees, customers and bloggers – to experience, create and share authentic content about brands they love. We call this new marketing category Advocate Marketing. Our award-winning Advocate Experience™ solution makes Advocate Marketing easy. We combine a comprehensive SaaS platform with a dedicated, expert team and best practices to deliver measurable social engagement with millions of people every month. Leaders in every industry, including consumer packaged goods, retail, technology, telecommunications, travel, automotive and financial services have chosen SocialChorus, the recognized leader in Advocate Marketing. Learn more at socialchorus.com.

SOURCE SocialChorus

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The goal of Continuous Testing is to shift testing left to find defects earlier and release software faster. This can be achieved by integrating a set of open source functional and performance testing tools in the early stages of your software delivery lifecycle. There is one process that binds all application delivery stages together into one well-orchestrated machine: Continuous Testing. Continuous Testing is the conveyer belt between the Software Factory and production stages. Artifacts are m...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Cloud resources, although available in abundance, are inherently volatile. For transactional computing, like ERP and most enterprise software, this is a challenge as transactional integrity and data fidelity is paramount – making it a challenge to create cloud native applications while relying on RDBMS. In his session at 21st Cloud Expo, Claus Jepsen, Chief Architect and Head of Innovation Labs at Unit4, will explore that in order to create distributed and scalable solutions ensuring high availa...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, shared examples from a wide range of industries – including en...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Enterprise architects are increasingly adopting multi-cloud strategies as they seek to utilize existing data center assets, leverage the advantages of cloud computing and avoid cloud vendor lock-in. This requires a globally aware traffic management strategy that can monitor infrastructure health across data centers and end-user experience globally, while responding to control changes and system specification at the speed of today’s DevOps teams. In his session at 20th Cloud Expo, Josh Gray, Chie...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. Jack Norris reviews best practices to show how companies develop, deploy, and dynamically update these applications and how this data-first...
Intelligent Automation is now one of the key business imperatives for CIOs and CISOs impacting all areas of business today. In his session at 21st Cloud Expo, Brian Boeggeman, VP Alliances & Partnerships at Ayehu, will talk about how business value is created and delivered through intelligent automation to today’s enterprises. The open ecosystem platform approach toward Intelligent Automation that Ayehu delivers to the market is core to enabling the creation of the self-driving enterprise.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...