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Industrial Database Publisher Launches New E-Blast Service for Targeting High-Level Executives by Email

Manufacturers’ News, Inc.--In response to customer demand for a direct, hassle-free method of contacting high-level decision makers, Manufacturers’ News, Inc. (MNI), the nation’s oldest and largest publisher of industrial information, today announced the launch of Exec Inbox™ , an e-blast service that allows customers to reach more than 220,000 decision makers from MNI’s extensive database directly by email on a pay-per-use basis.

Exec Inbox™ allows users to specify the types of executives they wish to reach using a variety of criteria such as title function, state, zip code, industry, and gender. Once the user has created the content of their communication, MNI’s executive email list service delivers these messages on the customer’s behalf. Exec Inbox™ tracks the number of times an email is delivered, opened, and how often links within the email are clicked, providing crucial analytics on the success rate of messages. The service includes only those executives who have opted-in and boasts an impressive deliverability rate.

“We worked hard to develop a service that carefully balances the needs of our customers while respecting the privacy of the executives in our database,” said Scott Kartsounes, MNI’s Chief Technology Officer. “Exec Inbox™ accomplishes this by giving our customers the ability to send email to executives directly through our servers, while never actually exposing the executive’s email address.”

For pricing and detailed information on Exec Inbox™, visit http://www.execinbox.com.

Established in 1912, Manufacturers’ News, Inc. is the nation’s oldest and largest publisher of industrial information. MNI offers a variety of tailored solutions to help customers connect with 430,000 manufacturers and suppliers, from print directories to online subscriptions. MNI’s industrial database subscription service EZ Select: http://www.ezselect.com allows users to tap into a live interactive database of manufacturers, while its industrial search engine IndustryNet: http://www.industrynet.com connects buyers and suppliers and allows users to view profiles and obtain competitive quotes. MNI’s traditional print directories are published for each state and include in-depth profiles of every manufacturer in the U.S. For more information, contact Manufacturers’ News, Inc. 847-864-7000. http://www.manufacturersnews.com

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