Welcome!

News Feed Item

Heyo Closes $2M Series A Round with Valleys' Ventures, LP

BLACKSBURG, Va., March 18, 2014 /PRNewswire/ -- Heyo, a software as a service (SaaS) company providing a social marketing platform for small businesses looking to capture likes, emails, and sales, today announced the closing of its Series A financing, a $2 million round from Valleys' Ventures, LP of Radford, VA.  Heyo intends to use the investment proceeds to accelerate its product development initiatives and user growth, by allowing the company to increase its hiring of developers.

Heyo is unique in providing a simple interface for users to plan social media campaigns that are pre-tested and result in high conversion rates.  Heyo's mission is to better connect users to existing and potential customers and therefore sell more products and services through social networks.

"We are extremely pleased with the results and look forward to selling more bags and engaging with even more customers using Heyo," said Amy Lombard, marketing manager at Mixed Bag Designs.

The more users adopt the Heyo platform, the better Heyo serves each user.  Heyo monitors campaign success and then recommends the highest converting campaign strategies to other customers.  The Heyo platform has the potential to drive success to businesses that previously struggled to get results from social marketing.

"Using Heyo, we added over 1,750 likes to our company's Facebook page and we've added over 900 emails to our database in under a week with no paid advertising," said Maggie Henris, the Social Media Manager for Joe's Entertainment.

Heyo's growth is directly correlating to the success it's helping businesses achieve.  The company added 118 trials in July of 2013. This number has grown 2,585%, to trial additions of 3,047 in January alone. Additionally, customer growth continues to accelerate.  Heyo added more customers in February of this year than it added in the entire fourth quarter of last year.

In addition to small businesses, agencies are transitioning from higher priced social marketing solutions and instead using Heyo to manage and launch social campaigns for their clients. "Our clients are valuing our services and wanting to pay us more each month due to the success Heyo is helping us create," said Patrick Eckstrom, CEO of MySMN Agency, which serves clients ranging from restaurants to lawyers.

Speaking for Valleys' Ventures, Rob Patzig, Chief Investment Officer of Third Security, LLC, said, "Nathan Latka has a clear vision for Heyo and a deep understanding of what small and medium sized businesses need to take advantage of social media.  We are excited to be a part of this opportunity and are particularly excited about a product release coming later this year."  Valleys' Ventures, the sole investor in this round, joins existing investors in Heyo, including David Cohen of Techstars and Paul Singh of 500 startups. 

Founder and CEO Nathan Latka says, "We will continue to obsess over building the most valuable social media marketing tool for small businesses and are focused on achieving this goal. We're excited to grow our team and will be aggressively hiring the sharpest engineering and marketing minds we can find to prepare for a new product release later this year - one that we think will really excite people."

If you're curious what that product release might be, Latka says you should go to Heyo.com and sign up for a trial on the home page.

ABOUT HEYO

Founded in 2012, Heyo is a Blacksburg, VA based company that provides a social marketing platform for small businesses looking to capture likes, emails, and sales.  Heyo is a SaaS company operating under Lujure Media Inc.

For more information, visit www.heyo.com

ABOUT VALLEYS' VENTURES

Valleys' Ventures, LP is a regional venture capital fund.  The fund's general partner is managed and operated by Third Security, LLC.  Third Security is a venture capital firm formed in 1999 to manage investments in public and private companies.  The Third Security team leverages its experience and expertise to guide companies toward category dominance.  More information is available at the firm's website, www.thirdsecurity.com.

CONTACT: Nathan Latka, 800-844-8640

SOURCE Heyo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, discussed what every business should plan for how to structure their teams to delive...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, discussed how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galera MyS...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...