|By PR Newswire||
|March 18, 2014 12:26 PM EDT||
BLACKSBURG, Va., March 18, 2014 /PRNewswire/ -- Heyo, a software as a service (SaaS) company providing a social marketing platform for small businesses looking to capture likes, emails, and sales, today announced the closing of its Series A financing, a $2 million round from Valleys' Ventures, LP of Radford, VA. Heyo intends to use the investment proceeds to accelerate its product development initiatives and user growth, by allowing the company to increase its hiring of developers.
Heyo is unique in providing a simple interface for users to plan social media campaigns that are pre-tested and result in high conversion rates. Heyo's mission is to better connect users to existing and potential customers and therefore sell more products and services through social networks.
"We are extremely pleased with the results and look forward to selling more bags and engaging with even more customers using Heyo," said Amy Lombard, marketing manager at Mixed Bag Designs.
The more users adopt the Heyo platform, the better Heyo serves each user. Heyo monitors campaign success and then recommends the highest converting campaign strategies to other customers. The Heyo platform has the potential to drive success to businesses that previously struggled to get results from social marketing.
"Using Heyo, we added over 1,750 likes to our company's Facebook page and we've added over 900 emails to our database in under a week with no paid advertising," said Maggie Henris, the Social Media Manager for Joe's Entertainment.
Heyo's growth is directly correlating to the success it's helping businesses achieve. The company added 118 trials in July of 2013. This number has grown 2,585%, to trial additions of 3,047 in January alone. Additionally, customer growth continues to accelerate. Heyo added more customers in February of this year than it added in the entire fourth quarter of last year.
In addition to small businesses, agencies are transitioning from higher priced social marketing solutions and instead using Heyo to manage and launch social campaigns for their clients. "Our clients are valuing our services and wanting to pay us more each month due to the success Heyo is helping us create," said Patrick Eckstrom, CEO of MySMN Agency, which serves clients ranging from restaurants to lawyers.
Speaking for Valleys' Ventures, Rob Patzig, Chief Investment Officer of Third Security, LLC, said, "Nathan Latka has a clear vision for Heyo and a deep understanding of what small and medium sized businesses need to take advantage of social media. We are excited to be a part of this opportunity and are particularly excited about a product release coming later this year." Valleys' Ventures, the sole investor in this round, joins existing investors in Heyo, including David Cohen of Techstars and Paul Singh of 500 startups.
Founder and CEO Nathan Latka says, "We will continue to obsess over building the most valuable social media marketing tool for small businesses and are focused on achieving this goal. We're excited to grow our team and will be aggressively hiring the sharpest engineering and marketing minds we can find to prepare for a new product release later this year - one that we think will really excite people."
If you're curious what that product release might be, Latka says you should go to Heyo.com and sign up for a trial on the home page.
Founded in 2012, Heyo is a Blacksburg, VA based company that provides a social marketing platform for small businesses looking to capture likes, emails, and sales. Heyo is a SaaS company operating under Lujure Media Inc.
For more information, visit www.heyo.com
ABOUT VALLEYS' VENTURES
Valleys' Ventures, LP is a regional venture capital fund. The fund's general partner is managed and operated by Third Security, LLC. Third Security is a venture capital firm formed in 1999 to manage investments in public and private companies. The Third Security team leverages its experience and expertise to guide companies toward category dominance. More information is available at the firm's website, www.thirdsecurity.com.
CONTACT: Nathan Latka, 800-844-8640
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Oct. 20, 2016 03:00 PM EDT Reads: 5,850
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Oct. 20, 2016 03:00 PM EDT Reads: 3,733
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 20, 2016 02:15 PM EDT Reads: 829
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Oct. 20, 2016 02:15 PM EDT Reads: 2,600
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Oct. 20, 2016 02:15 PM EDT Reads: 9,553
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 20, 2016 01:45 PM EDT Reads: 10,911
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
Oct. 20, 2016 01:45 PM EDT Reads: 2,122
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 20, 2016 01:45 PM EDT Reads: 7,828
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Oct. 20, 2016 01:30 PM EDT Reads: 5,045
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 20, 2016 01:30 PM EDT Reads: 675
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 20, 2016 01:15 PM EDT Reads: 1,378
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 20, 2016 01:00 PM EDT Reads: 321
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 20, 2016 01:00 PM EDT Reads: 6,737
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Oct. 20, 2016 12:30 PM EDT Reads: 1,425
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, will contrast how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He will show the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He will also have live demos of building immutable pipe...
Oct. 20, 2016 12:15 PM EDT Reads: 1,425